Huiya Home Hotline: Please share the development of 20 19 European high-end soft clothes.
Mr. Wu: August 27th, 20 19, Oupai Home (603833. SH) Announce the results of the first half of 20 19. According to the report, Oupai Home achieved a total operating income of 55 10 billion yuan in the first half of the year, an increase of 13.72% over the previous year. The net profit attributable to shareholders of listed companies was 633 million yuan, an increase of15.04% over the previous year; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 595 million yuan, a year-on-year increase of 65,438+05.7%.
As a member of the European brand column, Europe's high-end soft clothes went into battle lightly, and its sales performance also achieved a growth rate higher than the average growth rate of the group. Throughout the first half of 20 19, with the overall growth rate of the building materials industry slowing down, the home ecosystem has undergone tremendous changes, which has also accelerated the reshuffle of the entire home industry. Ou Pai's high-end soft-fitting gives full play to the strong advantages of brands, channels and products, and continues to promote the one-stop soft-fitting integration scheme. At the same time, the marketing channels were deeply laid out, so as to grab share, increase unit value, improve efficiency and reduce costs, which effectively promoted the steady growth of sales and made a rare eye-catching achievement in the soft-packed category of the home industry.
Ou pai's high-end soft-mounted 20 17 was launched. Up to now, in less than two years, we have been exploring the overall direction of soft clothing, and there have been some problems in the middle, but we have been insisting and constantly adjusting the direction. By the beginning of 20 19, our development had found the right direction, from product integration to marketing support. Therefore, we successfully passed 20 19.
Huiya Home Hotline: European-style high-end soft-fitting 20 19 terminal image standard one-stop overall soft-fitting experience center has been launched, and it has been continuously promoted based on this standard. How does the current consumer market evaluate the experience of the store?
Mr. Wu: One-stop overall soft decoration designer, European-style high-end soft decoration is committed to providing consumers with a more worry-free overall soft decoration design scheme, so that carrying bags can become a reality. Oupai High-end Soft-fitting One-stop Whole Soft-fitting Experience Center was completed in Guangzhou in early 20 19. Since its promotion in March, nearly 100 European high-end soft clothes have landed in major cities, making consumers deeply feel the one-stop design concept of European high-end soft clothes. With the help of European professional design software, the design value of European has been unanimously recognized by consumers.
Huiya Home Hotline: The training of major brands this year focuses on solving the pain points of store operation. How does your company help distributors?
Mr. Wu: Ou Fang's help to dealers is well-known in the industry. Ou Pai's high-end software is equipped with a special marketing support team to provide training and active marketing support for Ou Pai dealers. In 20 19, the training team of European high-end soft clothing provided all-round product training, boss training, store manager training, shopping guide training, paving construction training and active marketing promotion training through national or regional training, one-to-one point-to-point training and video training, covering all links from products to marketing, helping terminal sales and enhancing the competitiveness and influence of European high-end soft clothing in the industry.
Huiya Home Hotline: What are the next development plans for high-end soft clothes in Europe?
Mr. Wu: European high-end soft clothes grow against the wind. Despite the serious decline in the overall market of 20 19, the sales performance is still on the rise, with nearly 100 new stores.
In 2020, the overall market situation of the industry will be even more severe, and Oupai high-end soft-fitting will continue to strive to build a one-stop overall soft-fitting designer. First of all, in product development, in addition to consolidating the core curtain wallpaper products in wall cloth, we will continue to strengthen the matching sales of bedding fabrics, furniture, carpets and other supporting products. By combining the integrated display of terminals and the recommendation of European online product center, the terminal efficiency of European high-end soft-fitting agents is continuously improved, and the single transaction amount of agents is increased. After more than two years' exploration, we have accumulated more product sales portfolio data, and believe that the supporting products are well designed and marketable.
In addition, in terms of marketing support for agents, we will introduce the information MTDS management system of Oupai Group, so that agents can display and sell products through the Internet platform, and at the same time help agents to develop, track and manage customers conveniently by using the Internet, so as to catch the express train in the Internet era.
Finally, next year we will make some innovations in channels. We will set up Oupai Home, which is separated from Oupai's existing building materials business circle, so that consumers can understand and buy Oupai family life products in ordinary SHOPING MALL, so that Oupai's concept of loving home can directly face consumers and let more people experience Oupai's creativity and quality. At present, the design of our exhibition hall has been completed and will be unveiled at the beginning of 5438+ 10. At that time, you are welcome to visit Guangzhou.
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