First, our county is rich in tourism cultural resources and has great development potential.
Yanze Yangcheng is located in the northern core area of Chinese civilization. Tens of thousands of years of archaeological history and 4500 years of civilization have created Yangcheng culture with rich connotation and unique taste.
-It has a long history and rich culture. There are three new and paleolithic sites in our county: Jiao Shan, Suoquanling and Zoumaling. According to relevant historical records, Shun once "fished in Zheze", Yu once "introduced the city to the Wangs" and Tang Zeng "prayed for rain and watched mulberry workers". Silkworm reeling has a long history. There is a famous story in the imperial examination era that "ten phoenixes are singing together, and ten phoenixes are singing again". The production and living sites and footprints of Yangcheng ancestors in different periods are widely distributed in urban and rural areas, all of which are pitching.
-Celebrities and sages can be like the Milky Way. From Jin Yuan to Ming and Qing Dynasties, there were 123 scholars, the most famous of whom was Zhang's right-hand man during the political reform in the Ming Dynasty, and Wang Guoguang, a former minister of the household and official departments; In the Qing Dynasty, he was the director of the Wen Yuan Pavilion, and served as the minister of industry, housing and urban-rural development, the chief reader of Kangxi Dictionary, and the first emperor Chen Tingjing; Tian Congdian, a university student and official of Wenhua Temple in Qing Dynasty. There are also Xiao Zhao, a famous painter in the Southern Song Dynasty, Zhang, a writer in the Nanming official department, and Wu Jinshi, Tan Tang and Tan Xiuxi.
-cultural relics are scattered all over the place. There are 6 state-level cultural relics protection units in our county (Haihui Temple, Diji City, Xiajiao Tangdi Temple, Tuncheng Dongyue Temple, Shousheng Temple and kaifu temple), 4 at the provincial level, 47 at the county level, 2 at the national level, 2 at the provincial level and 5 at the provincial level.
-Cultural heritage enjoys a high reputation in China. Yangcheng plough mirror production technology, Yangcheng glass handicraft technology and Yangcheng baked doll production technology are listed as national intangible cultural heritage protection projects; Yangcheng Daoqing, Yangcheng Mianzhi, Nanguan Piling Story, Handmade Sugar, Guangzhou Postpartum Story, Yangcheng Dry Boat and Yangcheng Kuma are included in provincial protection projects. Among them, Yangcheng's plough mirrors have been exported to Southeast Asia and Australia, Yangcheng's glass has entered the palace of the Forbidden City, and Yangcheng's baked dough figurine has won the silver prize of "China Folk Art Exhibition" by the Ministry of Culture and the gold prize of "Shanxi Folk Art Exhibition" organized by the Provincial Department of Culture. In February this year, he went to Beijing to participate in the national intangible cultural heritage exhibition on behalf of Shanxi Province. In addition, there are ancient myths and legends such as Nu Wa's making man, refining stones to make up the sky, the drug king Dongping choosing Shun Wang, Dayu's axe splitting the stone gate, Lei Zu's sericulture, Gong Yu's moving mountains, and Guigu's teaching art.
-Biological resources are rich and colorful. There are leopard, sika deer and other national first-class protected animals, macaque, giant salamander and other second-class protected animals. There are also ancient tree species left over from Quaternary glaciers, endangered national first-class protected plants such as Taxus chinensis.
-Landscape culture, colorful. Our county has natural scenery such as Manghe River, Yunmeng Mountain, Aobei Mountain, Bai Yang Grand Canyon, Yinhe Canyon, Panting Grand Canyon, famous humanistic mountains such as Xiao Jian, Temple of Heaven, Gengshan Mountain and Zhonghua Mountain, rare lakes and mountains in the north such as Fengqi Lake, Jiunv Lake and Xiye Reservoir, and mysterious caves such as Lingquan Cave, Xiuzhen Ancient Cave and Heilong Cave.
Rich cultural resources and rich historical and cultural details are important strategic resources for Yangcheng tourism culture industry to enrich its connotation and enhance its taste. Among them, some theme cultures are not only Yangcheng, but also national and even world-class cultural treasures.
-Xicheng Mountain. It is a place where famous emperors such as Yao Shun, Yutang and Zhou Muwang practiced in person. It is recorded in many historical and cultural books. The precious cultural relics existing in the world, such as the imperial edict tablet of Huizong in the Northern Song Dynasty, the tablet of Tang Gaozong Palace and the inscription of Tang Gaozong Palace, strongly prove that Xicheng Mountain is the birthplace of sacrificial culture in China, and has established the revered position of "the first mountain in China to pray for rain". Xicheng Mountain is still a closed alpine karst depression formed by continuous crustal movement 250 million years ago, which is still intact, that is, the karst landform is unique to North China and rare in China, and has the resource potential to declare the world geopark; Xicheng Mountain is also one of the founders of Emei Wushu. Lin Shimao, a general in the southern part of the Eastern Wei Dynasty, took refuge, practiced martial arts and became a monk, which has a deep historical origin with Emei Wushu. Xicheng Mountain was also the main activity area of Wangfatun in our county 160 years ago, fighting against the decadent rule of the Qing government. There are many beautiful historical myths and folklore in Xicheng Mountain, which are very precious and rare resources for the development of tourism culture industry in our county. If it can be carefully built with the positioning of "Dayu's Holy Land for Water Control and Shang Tang's Famous Mountain for Rain Prayer", it will surely become another "golden signboard" in our county after the Imperial City.
-"One River, Two Mountains and Three Gorges". "One River" refers to Manghe River, "Two Mountains" refers to Yunmeng Mountain and Aobei Mountain, and "Three Gorges" refers to Bai Yang Grand Canyon, Yinhe Grand Canyon and Panding Grand Canyon. These are the main resources for developing landscape tourism, vacation and leisure, and exploring seclusion in our county, which can be used as an important support for developing tourism and cultural industries in our county.
Manghe River, a scenic spot where people are in close contact with mountains and rivers and people and animals live in harmony, has completed the first phase of development and opened to tourists on May 1 this year. If we can pay attention to the excavation of "bluegrass culture" in the second stage of development, the grade of scenic spots will be greatly improved.
Yunmeng Mountain was the place where Guiguzi opened the altar to teach art during the Spring and Autumn Period and the Warring States Period. Sun Bin, Pang Juan, Su Qin and Zhang Yi, four famous disciples taught by Gui Guzi here, had a great influence on the historical development of China at that time. Guiguzi is a place where artists are taught, and there are many families fighting for power and profit, which need textual research. But now there are many villages and place names named after Guiguzi under Yunmeng Mountain, such as Gugudong, Guiguzi Village and Guiguzi Slope. Yunmeng Mountain is also the top of Yangcheng, with an altitude of1.951.4m.. Its mountains are magnificent, criss-crossing, with lush trees, winding paths and blue sky like clouds. It will be developed into "forest oxygen bar, leisure travel and quiet exploration" and become the ace attraction of our county.
Aobei Mountain, similar in type to Yunmeng Mountain, is known as "Aobei Mountain is higher than the sky". This mountain is dangerous and has been a battleground for military strategists since ancient times. During the War of Resistance against Japanese Aggression period, it was the main battlefield for the Tang detachment to annihilate the Kuomintang Xifu and bandits, which had the resource potential of leisure, adventure tourism and scenic tourism.
Bai Yang Grand Canyon, with beautiful water and dense caves in Shan Qi, is first-class in the north of China, which can be compared with the famous Taihang Grand Canyon and Longtan Grand Canyon, and also has the resource potential to declare the world geopark. At the same time, it also has profound cultural connotation, which is the main path of Dayu's flood control from "the mainstay, analyzing the city to the palace" contained in Shangshu Gong Yu. It is the place where Zhao Shuli, a master of China literature, a people's writer and the founder of "Shan Yao Egg School", once lived, fought and engaged in literary creation, and also the life prototype and original works of his famous novels "Lingquan Cave" and "Li Youcai Banhua". The synchronous development of these beautiful canyon scenery and precious human resources will greatly enhance the connotation and taste of the scenic spot and greatly increase the gold content of the scenic spot.
Yinhe Canyon and Panting Canyon have peculiar landforms and beautiful scenery, among which Panting, one of the eight ancient scenic spots in Yangcheng, is one. Their unique colorful stone resources are endowed with profound cultural connotations and connotations, resulting in myths and legends such as "Pangu opens the sky" and "Goddess fills the sky".
-The name of the government. The Imperial City Xiangfu and Tianguan Wang Fu have the same resource grade and development value. Among them, after years of careful construction, Huangcheng Xiangfu has become the leader of the city's tourism industry and enjoys a good reputation throughout the country, which has become a successful example of the development of tourism culture in our county. Wang Fu, the celestial official, was the residence of Wang Guoguang, a politician and financier during the Wanli period of the Ming Dynasty. Its cultural heritage and architectural style are comparable to the Imperial Capital. If developed, it will become the second "imperial city" in Yangcheng.
-A clean and honest official culture. During Chenghua period of Ming Dynasty, Yang Jizong was famous for his incorruptibility. He served as the magistrate of Jiaxing for nine years and was praised as "the only person in the world who doesn't love money is Yang Jizong". When he left, "the county belongs to seven counties, and officials and people climb hundreds of miles." The "Juelan Monument" in Manghe River has been more than 200 years now. During Jiaqing period of Qing Dynasty, Yangcheng County ordered Qin to write to the imperial court for the benefit of the people, risking the punishment of the nine families, thus completely exempting the people from paying tribute to orchids every year. Manghe people applauded and praised him, so he spontaneously erected a monument for this upright official, Mrs. Qin, and named it "Absolute Blue Monument".
-Folk culture. Diji City. It is a good representative of Ming Dynasty dwellings in northern China, and it is a rare and precious material in the history of architecture. Zhang, a senior official of Nanming, once wrote a poem for him, "Only when bamboo is reflected through the window, it must be taught that there is no threshold and no flowers." The sky is blue every day, and cigarettes are purple. "Gave a high evaluation.
Jia Fan 13 Courtyard in Shang Hong and Panjia 13 Courtyard in Anyang are typical representatives of Jinnan Courtyard. The 13th Jiafan Courtyard of Shanghong was built in Qianlong period of Qing Dynasty, which has been more than 200 years. Its scale is grand, its architecture is luxurious, and its humanity is heavy, which is really rare. Anyang Panjia 13th Hospital was built in Jiaqing period of Qing Dynasty. The design layout is unique, practical, symmetrical, exquisite and unique. The architectural style, scale and humanistic value of these two Shanxi merchants' houses are not worse than those of Qiao's courtyard, Wang's courtyard and Qu's courtyard.
-Red culture. Our county is an old revolutionary base area. Zhu De, Peng, Xu Haidong and other proletarian revolutionaries of the older generation once worked and fought in Yangcheng, leaving behind revolutionary relics such as the site of Shanghe Conference, the site of Gun Staff Conference and the site of battle. Our county is also the birthplace of Zhongmu District Party Committee and the Tang detachment of the Eighth Route Army. These are precious red tourism resources in our county.
Second, our county's tourism culture industry started well and has a huge development space.
Yangcheng tourism, optimistically, Sanjin is well-known and the city is leading.
In 2008, it received 902,000 tourists, with ticket income of 34,553,900 yuan and total tourism income of 65,438+600 million yuan. There are 29 tourism enterprises, directly involving more than 3,200 people in tourism professionals. Tourist star hotels and designated hotels 10, with 948 beds and reception capacity of nearly 1,000 people; The development of tourist souvenirs has reached 32 varieties in four series. Among them, the imperial city, with its continuous investment and continuous improvement of scenic facilities and services, has become one of the famous tourist attractions in China; Manghe scenic spot has also begun to take shape and resumed opening up; The overall plan for the development of Xicheng Mountain Scenic Area is also being revised intensively. Many other scenic spots, such as Haihui Temple, Jiunv Lake and Guo Yucheng, have also been developed to varying degrees. It can be said that our county's tourism industry has a good start, good momentum and bright prospects.
Objectively speaking, Yangcheng tourism is not big enough and attractive enough.
In 2008, the county's tourism revenue only accounted for 1.57% of the county's GDP, and tourism professionals only accounted for 2% of the total number of employees in the county. There are only 1 national A-level scenic spots in the county, and the daily average tourist reception has not exceeded the 1 10,000 mark. In particular, the average length of tourism in Yangcheng does not exceed the two most important indicators of 24 hours and 48 hours, and the overall awareness of Yangcheng tourism still stays at the level of "one flower in the imperial city". Its main performance is:
-the understanding of tourism culture industry is not in place. We haven't fundamentally got rid of the mindset of "one coal dominates" to develop the economy, and we haven't completely jumped out of the mode of relying solely on coal to develop the county economy. There is still a lack of sufficient understanding of the prospect of tourism culture industry as a sunrise industry; The strategic position and important role of tourism culture industry in the transformation and development of our county are still lacking sufficient understanding; There is not enough understanding of the great role of tourism culture industry in promoting the strong development of the tertiary industry; There is still a lack of sufficient understanding of the role of tourism and cultural industries in arranging long-term and stable employment for thousands of laborers. The county has not formed a good atmosphere for Qi Xin to work together to develop tourism and cultural industries.
-The overall development of tourism culture industry is not in place. The specific performance is scattered, chaotic, small and slow. Decentralization is a decentralized development pattern that lacks macro guidance and fights alone. Chaos means that the development situation is chaotic, the development subject is chaotic, each plays its own tune, does whatever it wants, and even destroys valuable tourism resources and loses its unique style; Small means small development investment, small development intensity and no boldness of vision; Slow means slow response, slow action, step by step and slow development.
-cultural resources are not excavated in place. We haven't realized the important role of historical and cultural resources in the development of tourism. The county, especially the relevant functional departments, are not clear about their work ideas, their work priorities are not prominent enough, and their work results are not remarkable enough, which makes many precious cultural resources of national treasures unable to be rationally excavated, developed and utilized, and some precious cultural relics are even stolen or destroyed.
-the combination of tourist attractions and regional culture is not in place. Tourism culture industry is a perfect and scientific combination. Tourism is the carrier and culture is the soul. Culture can greatly improve the taste and connotation of tourism. Only when tourism and culture are organically combined can the tourism culture industry glow with strong vitality, become bigger and stronger and become a brand. For example, the sacrificial culture in Xicheng Mountain with Shang Tang praying for rain as the core embodies the ideological connotation of people-oriented in ancient times, conforms to the ruling concept of people-oriented today, and has the national and even world-class resource grade, which has not been deeply explored and rationally utilized so far. The story of Liu Fu Inn embodies the human love for peace, and it is also the cultural link between our county and Europe, America and Taiwan Province Province, which has not been well protected and developed so far. Shang Hong Jia Fan 13 Courtyard and Anyang Panjia 13 Courtyard, which have the architectural style of southern Shanxi, can be compared with the famous Shanxi merchants' courtyards such as Qiao's Courtyard, Wang Jia Courtyard and Qujia Courtyard, but they have not been well protected and developed.
Yangcheng tourism, rationally speaking, lacks overall planning and joint efforts.
-The working mechanism for promoting the tourism culture industry is not smooth. Tourism culture industry has a high degree of relevance, great influence and wide coverage, involving land, planning, forestry, environmental protection, transportation, electric power, communication, development and reform, urban construction, publicity, education, culture (cultural relics) and other departments. It requires the full cooperation and cooperation of all departments, and it is difficult to undertake such an arduous task by relying solely on the tourism situation. Due to the lack of a high-level, strong and well-coordinated organization and leadership and a smooth and effective working mechanism, the tourism culture industry in our county is facing difficulties in all aspects and many links, resulting in a chaotic situation of "railway police, each playing its own trumpet and each singing its own tune", which has delayed the formation and rapid and healthy development of the industrial chain.
-the planning to guide the development of tourism and cultural industries in the county is lagging behind. Up to now, our county has not included tourism culture as a pillar industry in the long-term planning of national economic and social development. Due to the lack of a master plan to control the whole situation and all parties, it is impossible to provide scientific and effective macro guidance and technical guidance to the county's tourism culture industry from the macro level, which leads to the long-term development of various tourist attractions in our county, which makes many high-quality tourism culture resources in the county not well integrated, developed and utilized, and leads to repeated investment, low-level development, vicious competition and huge grade contrast among scenic spots. The imperial capital is flourishing, other scenic spots are dotted with countless tourists, exposing the problem that the overall planning and development are not synchronized.
-the promotion of tourism culture industry is not strong. Tourism culture industry is an eyeball economy, and the packaging, publicity and promotion at the beginning of development have great influence on promoting industrial development and attracting investment. The whole county, especially the propaganda, culture, tourism and other related functional departments, did not carefully package and publicize the natural scenery and human resources of the county through effective means, so that outsiders only knew the imperial city, but not Yangcheng. In the investment operation of tourism cultural projects, they did not take the initiative to go out and marry well-known domestic big developers and group companies, which made many promising tourist attractions and cultural products unable to be developed or stranded due to lack of financial and financial support.
Third, some suggestions.
1, improve ideological understanding and create a good atmosphere. Ideological understanding is the premise of practice and the forerunner of action. We should fully realize that the tourism culture industry is a sunrise industry with more and more digging, more beautiful digging, inexhaustible and sustainable development. It is a pollution-free, low-consumption and green GDP industry. It is another pillar industry that our county's economic transformation and development must rely on after coal. It is an industry that can promote the vigorous development of tertiary industry and service industry, and arrange a large number of laborers for long-term stable employment. We should pay close attention to the tourism culture industry in our county like coal, fight a tough battle to develop tourism culture vigorously, and turn the advantages of tourism culture resources into advantages of economic development. We should vigorously publicize the rich tourism cultural resources of our county in national radio and television, newspapers and magazines. We should take propaganda, culture, tourism, cultural relics and other departments as the main body of responsibility, organize county cultural personnel, tap our county's historical and cultural resources, hold different forms and high-level academic seminars and symposiums, and establish our county's position in the country, such as "praying for rain on the pond" and "one of the origins of Emei martial arts". In the process of developing tourism culture industry, we will constantly improve people's understanding of our county's excellent history and culture, improve the cultural literacy of the people in the county, and achieve the purpose of enhancing popularity, keeping the pulse and boosting morale. It is necessary to enhance the sense of urgency and responsibility for the development of tourism culture industry in the county, and create a good atmosphere for everyone to pay attention to, support and participate in the development of tourism culture industry in the county.
2. Strengthen organizational leadership and innovate the development mechanism. If you want to develop an extraordinary industry, you must do extraordinary things. According to the urgent needs of the development of tourism culture industry, you should establish a powerful organization and leading body with great power and strong coordination, which can control the overall situation, supervise and direct all parties, which is conducive to the rapid and healthy development of tourism culture industry and form a strong joint force with the main leaders of the county party Committee and government in charge, the active participation of all functional departments and the full support of the county.
We should innovate the development mechanism and persist in seeking development through innovation. First, it is necessary to clarify the responsibilities of leading institutions, strengthen and improve their functions, and form a large-scale tourism working mechanism that effectively mobilizes relevant departments and social forces, with high efficiency and strong synergy. The second is to innovate the investment system, increase investment attraction, and guide well-known domestic and foreign tourism cultural industry developers and state-owned private enterprises in our county to invest in the tourism cultural industry. The third is to establish special funds for the development of tourism industry and strengthen financial support. A certain proportion of fiscal revenue is mainly used for the construction of public services such as tourism planning, image publicity, public information platform, sanitation, tourist complaint center, identification system, training and reward, and optimize the development foundation and environment.
3. Do a good job in overall planning and highlight the characteristics of Yangcheng. It is necessary to do a good job in the overall planning of the county's tourism and cultural industries, focusing on the detailed planning of the mountainous areas of Daxicheng. With the goal of building a strong national tourist county, with the focus on building four tourist attractions above 4A level and forming an annual reception capacity of 3 million person-times, the guiding plan for guiding the development of tourism culture industry in our county is formulated and incorporated into the national economic and social development plan of our county for simultaneous implementation. Three aspects should be paid attention to when planning: First, planning should highlight the regional cultural characteristics of Yangcheng. Scientifically classify the cultural resources of our county, select them carefully, highlight the highlights, clarify the key points, and truly combine the unique historical events, historical figures, scientific and technological inventions and technologies with the tourism development of scenic spots in Yangcheng history into a unified development plan. Second, it is necessary to invite well-known experts from all over the country to listen to the opinions of local cultural people when planning. Third, the planning should have a high starting point and be forward-looking. It should refer to the standards of a strong tourist county to make the planning more in line with Yangcheng's reality, better serve the development of county tourism culture, and be more conducive to expanding Yangcheng's reputation and popularity and conserving Yangcheng's humanistic spirit.
4. Strengthen the awareness of quality products and build famous brands. The first is to integrate resources and make overall plans. Focus on the effective integration of the three core scenic spots of Huangcheng Xiangfu, Manghe and Xicheng Mountain with other surrounding scenic spots to make them into fine products. Focus on the development of cultural relics in the old county, like Pingyao ancient city, turn the old county into a fine tourist attraction in our county, pay attention to protecting the existing cultural relics in Dongguan Old Street, and draw a red line to avoid destroying precious cultural relics in urban planning, construction and real estate development; The second is to improve the taste and launch fine products. Yangcheng has some cultural heritages, which are not only the fine products of Shanxi, but also the cultural treasures of the whole country and even the whole world. This is a valuable strategic resource for us to create tourism products. For example, Xicheng Mountain, Yangcheng's plough mirror, Joe's glass, and the 13 th Academy of Panjia, as well as Yangcheng's farming culture of praying for rain, hunting, farming and sericulture.
5. Increase policy support and strengthen policy guarantee. It is suggested that the county government should formulate corresponding preferential policies: First, the scenic spot policy. With the goal of creating national and world-class tourist and cultural attractions, similar preferential policies are formulated in the development of porcelain park. The second is the open policy. Encourage and support the cross-industry and cross-regional reorganization of tourism enterprises and develop on a large scale. Third, policy priority should be given to cultural development projects of key projects in tourism and cultural industries. The fourth is preferential policies. In terms of fiscal and taxation policies, preferential treatment is given to tourism cultural development projects to support them to become bigger and stronger. The fifth is the policy of encouraging promotion. Reward individuals, tourism enterprises and entrepreneurs who have made outstanding contributions to the development of tourism culture industry in Yangcheng.
In short, through the efforts of the whole county, we will strive to build our county into a strong national tourism county within 3-5 years, gradually develop the tourism culture industry into one of the emerging pillar industries of our county's national economy, expand the share and proportion of our county's tourism culture industry in the county's GDP, enhance our county's ability to resist market risks, and truly realize the strategic transformation, safe development and harmonious development of our county's economy.
After five thousand years' accumulation, culture has been excavated infinitely. Developing and prospering Yangcheng, building Yangcheng with tourism culture industry, and making Yangcheng tourism culture a brand of Shanxi, China and the world are forced by the times, people's expectations and our responsibility.