Pay attention to the operational efficiency of enterprises and realize valuable growth. Enterprise development does not aim at the speed of scale growth, but pursues the all-round and balanced development of enterprises. Adhere to operating efficiency as the core, and do not sacrifice long-term interests for current interests. By implementing the demand based on market segmentation, we will upgrade traditional products and services, and establish a modern marketing system to meet the needs of different customer groups through channel and product innovation, thus establishing a leading position in some professional fields. Through strict risk management and control, we will continuously improve the overall strength of the company and realize the valuable growth of the company.
Adhere to "survival by norms and development by innovation". Firmly establish the guiding ideology of compliance and law-abiding, and run this ideology through all aspects of company management. Through the establishment of a sound internal control system to prevent business risks and moral risks, to ensure and achieve standardized management. Through technological innovation and product innovation, we will seize some traditional business markets and occupy high-end markets with good business quality and high technology content. Improve the contribution of product innovation and service innovation to business growth, strive to improve the added value of the company's products, marketing, management and services, and make the company embark on the road of sustainable development through mechanism innovation, performance appraisal innovation and channel innovation.
Adhere to market orientation and implement the strategy of differentiation and specialization. Guided by market demand, we provide marketable insurance protection products for the society through innovations in products, services, systems and technology, and form the unique characteristics of Cinda Property Insurance by implementing differentiated business models with peers. Strictly follow the operating rules and profit characteristics of the insurance industry, fully master the professional skills of the industry, lay the foundation of the company's professional quality with high-quality professional team and industry-leading technology, and constantly improve and form the brand. Through excellent service, professional risk management and sales management, and strict internal control, we will enter the insurance market from a high starting point and bring the best products and services to our partners and customers. Insist on doing something and not doing something, develop scientifically, and make key breakthroughs. Based on product selection and product pricing ability, establish and constantly cultivate the company's comparative competitive advantage, and constantly enhance the core competitiveness of enterprises.
Adhere to people-oriented and pursue the growth of employees and enterprises. The development of the company depends on employees, and the company develops for employees. Advocate team spirit and inclusive culture to create a harmonious and beautiful family; Strengthen the concepts of "focusing on the overall situation and starting from small things" and "details determine success or failure" and cultivate strict and meticulous operation norms; Inspire employees' invincible self-confidence and professional pride, and educate and guide people with typical cases around them; Advocate the modern lifestyle of "working hard and living happily" and guide the formation of a "simple and fresh" sunshine mentality. Cinda Property Insurance's mission is to be responsible to customers, shareholders, employees and society.
Being responsible for customers means providing customers with professional and high-quality insurance services. By improving the professional and technical level and strengthening the construction of customer service system, we can provide customers with higher value-added convenience services, thus achieving high customer satisfaction and becoming a reliable insurance consultant for customers.
Being responsible for shareholders is to maximize the interests of shareholders with professionalism and excellent business performance. By realizing the optimal business structure, reasonable organizational layout, advanced management methods, excellent and loyal employees and cohesive corporate culture, the connotation value is maximized, and then the interests of shareholders are maximized.
Being responsible for employees is to stimulate potential and maximize personal value with a harmonious working environment, broad development space and generous treatment. Advocate team spirit and inclusive culture to create a harmonious working environment for employees; Create broad development space and generous treatment for employees through a perfect salary incentive system; By stimulating employees' self-confidence and professional pride, employees' potential is constantly stimulated to maximize their personal value.
Being responsible for society means serving social ideals, adhering to honesty, taking social responsibilities and pursuing care and respect. By providing more and higher quality insurance products to the society, we will give full play to the role of insurance in the construction of social security system and meet the multi-level security needs of the people.
Cinda Property & Casualty will be guided by Scientific Outlook on Development, adhere to the profit-oriented principle, and strive to become a respected insurance service enterprise with perfect governance structure, consolidated market position, outstanding professional level and sustained profitability. The development vision of Cinda Property Insurance Company is to become a well-known property insurance company with the most connotative value and strong competitiveness after five to eight years or longer efforts.
Intrinsic value is the long-term fundamental goal pursued by enterprises. Being able to measure the value created by an enterprise or business unit more accurately is an important embodiment of the enterprise's responsibility to shareholders. Pursuing connotative value embodies the business philosophy and is the ideological basis for realizing the company's long-lasting foundation and building a century-old shop. The most connotative values are high shareholder return, steady enterprise growth, excellent loyal employees and cohesive corporate culture. The company will continue to optimize the insurance structure, improve the customer service level, strengthen team building and strengthen the risk management and control system, so as to achieve the purpose of enhancing the connotation value.
Competitiveness is the source of the company's continuous development and growth, and it is the concentrated embodiment of the comprehensive factors of the enterprise. Strong competitiveness is manifested in flexible market response ability, strong market occupation ability, excellent risk selection and management ability, high return on investment ability, rapid product development ability and strict internal control and management ability. By vigorously cultivating high-tech professionals, we will provide professional and high-quality services to customers and establish the core competitiveness of the company.
Well-known is the reputation of enterprise brand, which embodies the value of enterprise brand and the high quality of enterprise products and services. It can facilitate consumers to choose products, shorten the purchase decision-making process of consumers, and enable enterprises to have a certain number of highly loyal and stable customer groups, thus enabling enterprises to enjoy higher profit space. Strive to enter the top ten domestic premium scale within five to eight years. At the same time, it will achieve the goal of listing, become a public company with sustainable operation, and gain recognition and recognition from customers.