What are the advantages of online customer service system? Is it necessary for shopping websites to use online customer service software?

Still need to use the online customer service system, so that users who browse our website can communicate with the merchants in time, and then the merchants can clearly know which page the visitors initiated the consultation, which products they are interested in and so on. Through the data statistics and marketing diagnosis functions of FastCom online customer service system, such as data of tourist area, time period, channel, customer type, stay time, etc., it can effectively help enterprises identify target customers, help enterprises receive customers in groups according to customer characteristics, establish customer portraits, and help enterprises improve the consulting conversion rate. By searching the keywords of the problem, enterprises can understand the pain points of the target customers, and by paying attention to the follow-up search of customers, they can understand which keywords or key phrases customers use to describe the problem, which phrases eventually lead customers to take purchase actions, and what products/services such customers finally choose. FastCom's online customer service system is very detailed and complete in keyword recording.