Any product needs packaging after commercialization, and packaging is an indispensable part of modern commodity production, storage, sales and human social life. In China's national standard "General Terms for Packaging" (CB4122-83-83), the definition of packaging is "the general name of containers, materials and auxiliary materials that adopt certain technical methods in order to protect products in circulation, facilitate storage and transportation and promote sales, and also refers to the application of certain technical methods and other measures in the process of adopting containers, materials and auxiliary materials to achieve the above objectives". With the progress of society, people's consumption needs multi-dimensional structure, namely, material, spiritual and economic aspects. Therefore, the concept of packaging needs to be expanded. How can retail investors find a breakthrough when the stock index stays put? For an enterprise, packaging is no longer packaging for packaging, but contains a series of information carriers of economic activities to achieve its commercial purposes and increase the value of products. Before the specific functional packaging, we should complete a series of market research, consumer and psychological analysis, complete the planning and investment feasibility analysis of the whole product, establish a brand through packaging, promote the sales of products and increase the added value of products. This kind of pre-packaging is a kind of packaging concept on the level of consciousness. It will guide functional packaging, avoid the randomness of commodity packaging and avoid blind equipment investment by enterprises. This is the theoretical promotion of packaging, the concept of intangible packaging, the concept of market and the consciousness of economy. After functional packaging, the packaging concept should be realized through commercial activities. This includes advertising media, marketing, services, information, Internet and other commercial activities. It's the back packaging of goods. Therefore, a complete packaging concept consists of three processes: pre-packaging, functional packaging and post-packaging. Among them, the front and back packaging of goods are intangible packaging, functional packaging is tangible packaging, and tangible packaging is the information carrier of intangible packaging. Intangible packaging provides guidance for tangible packaging and enables the economic behavior of commodity value-added to be realized. Analyze the real purpose of mainstream funds and find the best profit opportunities! Therefore, packaging contains many factors such as science and technology, culture and art, social psychology, ecological value and so on, and is no longer a single functional packaging concept. It should be a "packaging system", a systematic project and a new concept of economic consciousness in modern packaging science. 1. The world of packaging technology concept is moving towards the era of knowledge economy, which is based on the production, distribution and use of knowledge and information; Intellectual assets have become the key assets of enterprise development, including brands, services, information, networks and so on. , is the enterprise to obtain competitive assets, patents, trademarks, industrial property rights and other assets that reflect intellectual labor; Assets such as enterprise management know-how, management methods and enterprise culture that reflect the internal development power of the enterprise; Staff quality, knowledge, skills and other assets that reflect the human resources of the enterprise; And expert systems and other assets that reflect enterprise support systems. In the above aspects, the goal of its economic activities-economic benefits-is finally realized through the carrier of commodities. The important part of this commodity carrier lies in packaging, and the first thing in the packaging process is the scientific and technological concept of packaging, which contains the transformation of intellectual assets. The science and technology view of packaging also includes two aspects, one is the science and technology component of the original functional packaging, and the other is the science and technology view of packaging. The scientific and technological component of the original functional packaging should be the application of packaging technology: with the development of modern high technology, a large number of scientific and technological achievements, such as the application of new technologies, new processes, new materials and new equipment in packaging materials, packaging printing, packaging design and manufacturing, have improved their original packaging functions to meet people's economic and technical indicators of convenience, safety and practicality in material consumption and low product price. An economic activity aimed at achieving high quality, high output and economical packaging. Science and technology also contain ecological value, which meets the requirements of green, healthy and sustainable development of social development. The scientific and technological concept of packaging is an economic consciousness, which is completed through commercial operation. (1) is determined by the particularity of technical commodities, and its manifestation is indirect. It appears in the form of knowledge or information, and it is a kind of value concept based on certain material goods. (2) Derivation of the concept of science and technology. When high-tech is properly combined with general technology, it shows high added value of high-tech and mainly completes the transformation of a large number of its knowledge assets, which can bring new economic benefits. (3) The invisibility of the concept of science and technology. Technical commodities in the form of knowledge and information; Members of society first accept this information subjectively through various media, acknowledge the value of knowledge and wisdom of this information, and then buy new scientific and technological commodities; Of course, this is closely related to the developed degree of tangible and intangible technology markets. (4) the timeliness of scientific and technological concepts. The transformation of intellectual labor assets such as patents, trademarks and industrial property rights is the historical product of the development of science and technology and commodity economy. Packaging should embody the concept of science and technology from both tangible and intangible aspects. There are successful examples in China, such as the myth of Lenovo brand and the glory of Ziguang. They are undoubtedly the model of technology packaging concept. Second, the cultural concept of packaging concept In the pre-packaging and post-packaging of goods, enterprises will choose certain cultural forms to render their products, make their products adapt to the market, and market their products based on certain cultures. For example, the form of cultural festival in commercial activities is the application of cultural concepts. Manage your employees with a certain culture, mobilize all employees, and gather ideas. Corporate culture is the application of cultural ideas. Any commodity will be influenced by social factors. Different nationalities, nationalities, regions, nationalities, religions and other ideologies restrict packaging products, from tangible packaging objects to intangible cultural concepts of commodities, so that products are branded with culture and satisfy people's consumption psychology. Because the improvement of people's living standards and quality of life requires not only material consumption, but also spiritual consumption demand. For example, the totem pattern in China ceramics is a tangible cultural expression with strong national characteristics and even strong religious characteristics, which is a symbol besides its original function. In modern civilized society, the concept of culture is more intense; There will be another economic effect after the words "Made in C Ⅲ NA" are printed on China ceramics. He is the essence of national culture and a symbol of the Chinese nation. When people consume, they have a sense of nationality, pride and intimacy. A small fan engraved with famous notes and poems will double its value, which is undoubtedly the economic packaging effect of cultural ideas. Strengthening the cultural concept of packaging concept is the need of today's social economy. Third, the artistic conception of packaging The artistic conception of packaging lies in the artistic effect of packaging products. Besides being scientific, the artistic effect of any product packaging is also very important. The size of packaging products should not only conform to the visual effect, but also enjoy the aesthetic feeling, because people's consumption psychology has changed with the development of high civilization, and the diversification of consumption structure makes people no longer meet a single material demand, but need spiritual demand; We also need different people to design different brands to meet people's needs; In addition, art design is also the embodiment of human wisdom, emotion and thought, which can make people sing, thus generating a strong desire for commodity consumption, and making people happy through the stimulation of subjective colors of projection technology; The pattern must be concise, profound and symbolic, which can produce strong psychology: suddenly, it meets the needs of aesthetic principles, the trend of the times and the psychological changes of consumers, as well as a strong logo. It is necessary to have the concept of brand value, so as to achieve good expression and suggestion. For example, Dah Sing Bank in Hong Kong is connected by two abacus beads, and the imaginary shape in the middle is "big", which symbolizes the bank's "careful calculation" of its customers. A foreign bank changed three chickens from big to small, and gradually turned them into oval patterns, which meant that the bank was a tool for chickens to lay eggs. As shown in the figure, the logo of China Airlines can be regarded as both the visual identification logo of the company CI and the identification element of the company's service brand. The logo of China Airlines is outstanding, and it is a model of the combination of Chinese excellent culture and modern atmosphere. It adopts the shape of the Red Phoenix, with simple and elegant graphics, elegant, cocky and full of vitality, which not only reshapes the artistic style of the China national classic Phoenix to the fullest, but also exudes the style characteristics of the new era. Therefore, paying attention to the artistic conception of packaging is not only aesthetic feeling, but also conveying different emotions, associations, symbols, sources, objects (nationality, gender, age, cultural literacy and other factors), seasons, cultures and times. The relationship between logo creativity and brand name is harmonious, easy to spread and has individual characteristics. Strengthen the artistic concept, lay the foundation for the establishment of the brand, thus producing intangible assets and economic benefits. From the evolution of logo design style, we can see that brand identification symbols must always adapt to the trend of the times and the requirements of consumer psychological changes. Brand logo is relatively stable, but with the changes of the times and products themselves, the content and style of brand logo may not keep up with the rhythm of the times. Therefore, brand logo design should be revised and changed step by step under the premise of relative stability. As can be seen from the figure, the development track of Pepsi in 100; Fourthly, the information concept of packaging; With the advent of the information age and the emergence of e-commerce, there will be more information articles on the appearance of packaging products, which contain a lot of information to meet people's psychological needs and the requirements of the network age. With the improvement of people's quality of life, people have more knowledge and understanding of the requirements of packaging products. Therefore, packaging should meet people's psychological needs, such as color, green product logo, quality certification icon, anti-counterfeiting logo, laser bar code logo (convenient for logistics management), product quality parameters, manual logo and other information, and even all-digital holographic network logo information. The information concept of packaging will also affect the economic benefits of goods, thus affecting business behavior. The concept of packaging is an indispensable part of people's lives, and its connotation is extremely rich. It is not only an idea, but also an idea and a social and economic consciousness. It includes both tangible and intangible forms. Packaging is a systematic project and a systematic science, which is affecting people's lives, expanding people's thinking and affecting business behavior. Establishing a correct packaging concept and economic awareness will surely promote the rapid development of social economy. 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