Core positioning
"Tianyi" emphasizes the core positioning of "mobile communication in the Internet age", and provides ubiquitous mobile Internet applications and convenient voice communication services for mid-to-high-end enterprises, families and individual customers with high demand for integrated services such as voice and data. Tianyi's data business advantages will further strengthen China Telecom's differentiated advantages in the Internet field. Through rich Internet applications such as games, entertainment, audio-visual and community groups, customers will continue to experience the brand personality of "scientific and technological innovation, self-confidence, fashion and unlimited vitality" and become a pioneer in the information age of "taking the lead and mastering the future". "Tianyi" opens the mobile information age for you! Choose "Tianyi" to let you enjoy the new life of mobile information!
Brand interpretation
The Chinese name of "Tianyi" is directly related to flying, wings and the sky, which embodies the free mobile experience and wide coverage. "Tianyi" and "Winging" are homophonic, which means that users can enjoy mobile information services more freely and enjoy a new information life with higher quality and freedom after using China Telecom's mobile service. Tianyi is a brand born for China Telecom to develop 3G services. Deng Chao took the lead in promoting its healthy, high-speed, convenient and wireless 3G network to the majority of mobile phone users, thus introducing and selecting CDMA2000 as the network standard 3G network for customers. The English name of "Tianyi" is e surfing, and e is the condensation of information, internet and information age; Surfing and information surfing fully reflect the positioning of the mobile Internet. The LOGO of "Tianyi" is an auspicious cloud transformed from E. The whole logo is dominated by E, which is homophonic with the word "Wings", which fully reflects the relevance with the Internet and information applications. The deformed E-shape is like a cloud, which well explains the meaning of "Tianyi" and brings people into a new era of free mobile Internet on behalf of "Tianyi". The pattern not only has traditional characteristics, but also has a sense of future and technology. Attentive TV viewers can find that the "189" mobile service of Telecom also has a nice nickname, that is "Tianyi". What does this name mean? Insiders of Shanghai Telecom explained that the name has two meanings: one is to break the impression that all telecom services are "wired" and eventually "fly freely"; The second is homophonic "adding wings", which means that telecommunications will add wings to tigers. As a comprehensive information service provider, the image of truly providing full service will be more substantial and full. And having a "189" number, one of the highlights is that you can play all kinds of online applications for "number one". According to reports, after opening the corresponding service, "189" is not only the user's mobile phone number, but also the user's broadband internet account number, chat number and email number. For example, the ADSL account of telecom is hard to remember. Just enter "189" mobile phone number after binding. The binding of chat number and email number is also very convenient. Friends can chat with you or send emails by entering your mobile phone number. At the same time, the unified bill is also very attractive. Telecom "My E-home" users can bind fixed line, broadband, IPTV and mobile services together, and only need to issue a bill. This not only saves the trouble of too many bills, but also may have certain tariff concessions for calls between fixed-line and mobile services under the same bill in the future. Of course, the same bill can be bound with multiple "189" numbers, and the calls between these "189" may also have preferential policies. Unified account, unified service, unified bill. It can be said that "Tianyi 189" service has well integrated the superior resources of telecommunications. Broadband can roam, and network portable telecommunications is called "189" and "Internet mobile phone", which has attracted much attention. What is the explanation? According to telecom related sources, Internet mobile phones will integrate the unique high-speed mobile broadband into the broadband Internet, give full play to the integration advantages of the mobile Internet, and maintain high-speed access anytime and anywhere. "By that time, surfing the Internet by mobile phone will be faster than broadband at home," the person affirmed. In the near future, telecom will transplant many broadband applications to mobile phones, making it possible to pay for mobile wallets and mobile phones, and now popular IPTV services can also be watched on mobile phones. In particular, it is pointed out that in the past, telecom's wireless Internet account can only be used in the city, but in the future, Tianyi mobile phone or notebook can be used to access the Internet anytime and anywhere in the country with a unified account, which is called "broadband roaming" by telecom. The fundamental reason is the introduction of "C+W" strategy, which is also one of the biggest highlights of its mobile business. The so-called "C+W" is "CDMA+WiFi". It is reported that all the upcoming "Tianyi" mobile phones have Wi-Fi function. With this mobile phone, users can log on to the WiFi network (wireless broadband local area network) in 2/kloc-0 provinces and cities all over the country anytime and anywhere, and even in places where there is no WiFi network, they can surf the Internet at high speed through CDMA network. Telecom will realize seamless broadband access by integrating resources. The old mobile phone can still be used, and you can choose more options for payment. People from Shanghai Telecom also answered some hot issues such as mobile phone terminals and payment methods that everyone is concerned about. The original CDMA mobile phone in users' hands can be directly inserted into the UIM card of "189" to continue to use, while the newly launched models are marked with the words "Tianyi". It is reported that many international brands have participated in the design of new models, and dozens of new models have also provided users with rich choices. There are also two payment methods, namely prepaid and post-paid. It is more convenient for telecom "My E-home" users to pay after binding the bill. Telecom also provides a prepaid way for users who don't have a fixed telephone, just buy a prepaid card to recharge. Tianyi package currently includes Tianyi 3G Fashion Package Tianyi 3G Volkswagen Package Tianyi 3G Business Travel Package Tianyi 3G Chat Package Tianyi 3G Wireless Broadband Package.
Live surfing on the internet
China Telecom and Microsoft MSN jointly released Tianyi Live. On May 26th, 2009, China Telecom and Microsoft MSN*** jointly released the co-branded instant messaging software Tianyi Live 1.0, and announced that Tianyi Live had started commercial trial. Tianyi Live is the result of close cooperation between China Telecom and Microsoft. It combines instant messaging (IM) with network dialing, voice, short message and other communication functions and Internet application services. It is a comprehensive information service terminal software for family and individual customers (including PC version and mobile phone version), which builds a platform for customers to communicate infinitely anytime and anywhere.
Advantages and characteristics of editing this paragraph
Tianyi, a green communication product, is known as a green communication product. Nowadays, people pay more and more attention to the relationship between mobile communication and human health. Many research institutions have tested whether CDMA mobile phones are really environmentally friendly. The electromagnetic radiation detection report of mobile phones issued by Xinjiang Environmental Protection Bureau shows that the electromagnetic radiation of CDMA mobile phones is only 0.006 microwatts /cm2, which is far lower than the standard defined in China's Regulations on Electromagnetic Radiation Protection. Tianyi network has the performance of confidentiality and security. Nowadays, personal privacy is getting more and more attention, and Tianyi can be described as "born at the right time". CDMA technology was first developed for military needs, and then it was applied to civil communication. In fact, since its birth, there has been a unique gene-code division multiple access, which is a communication coding technology that can hardly be deciphered. Tianyi has a unique advantage in data business. While continuing to give play to the advantages of strong data function, environmental protection and high confidentiality of C network, China Telecom will launch "Internet mobile phone" to create a high-speed, global coverage and convenient mobile Internet experience for users, reproduce the happy experience of C network mobile phone to the maximum extent, and fully meet the needs of users in Internet business, entertainment, life and information consultation.
Edit this business introduction
basic service
Local calls, domestic long-distance calls, international long-distance calls, domestic roaming, Hong Kong, Macao and Taiwan roaming and international roaming, domestic short messages, international short messages, caller ID, call forwarding, call waiting, call holding, three-way calls and voice mail.
value added service
Wireless broadband, mobile phone download service, knowledgeable person (mobile version), prepaid card service, MMS service, WAP service, backup (PIM) service, OTA card service, streaming media, mobile newspaper, mobile navigation, and mobile phone stock trading.
Tianyi packages
Business travel package, wireless broadband package, chat package, mass package, fashion package.
Edit this paragraph, the sky flies.
Under the background that 3G communication has gradually become the mainstream, personalized services and products are sought after by customers. On March 1 day, China Telecom launched the exclusive brand Tianyi Fei Young, which was specially built for "young people", to explore the young user market.
Edit this paragraph brand spokesperson
Deng Chao Kai-fu Lee (succeeded by Zhang Chaoyang in July 2009) Ding Yili (eric johnson)
Edit this drone Tianyi-1
The unmanned aerial vehicle Tianyi-1 can complete the cruise mission with the operational radius of 100 km at an altitude of 3,000 meters, and the maximum horizontal flight speed can reach 180 km/h, which can be used for military patrol reconnaissance, civil survey and aerial photography. Debut at the 8th Zhuhai Air Show 2010-1-16 to 2 1.
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