1. Through the endorsement of authoritative media and celebrities, lay the foundation for your enterprise, brand and products.
Many big brands spend money on celebrity endorsements every year and promote them on social media. This is endorsement. Ordinary enterprises can use kol for promotion and endorsement, and there are also some real user feedback. Evaluation is conducive to word-of-mouth construction.
2. Through the optimization of search marketing, brand information will appear on the home page, which will enhance consumer confidence.
By editing Baidu Encyclopedia, BBS manuscript, Q&A, Weibo optimization and other means, the comments that appear when consumers search for your brand keywords on the Internet are beneficial to the brand. Especially at present, more and more consumers are used to using Weibo to retrieve real information. Therefore, information optimization in Weibo is also one of the important tasks for enterprises in word-of-mouth marketing.
3. Interpret the brand from a third-party perspective through soft articles (news) to enhance authority.
Taking digital products as an example, major digital brands will be pre-heated by media evaluation before new products go on the market. When consumers know the relevant product information through authoritative digital media, it is relatively easy to believe the content written by the editor, thus achieving the purpose of publicity.
4. Virus spread in the form of "topic events"
The essence of topic events is brand planning or entrusting a brand planning company to artificially plan some content with social reporting value or entertainment according to the characteristics of brands and products, and spread it through the media platform, eventually forming the purpose of viral communication.
Generally speaking, word-of-mouth marketing is to say that your product is good with other people's mouths, provided that your product is excellent.