2. According to the definition, real estate agency refers to a service organization that provides real estate planning and sales agents for real estate companies (developers). Its business focuses on product positioning, site packaging, material design, media planning, advertising promotion, real estate sales agency and fund raising. With the division of labor in the real estate market becoming more and more detailed, real estate agents are more and more involved in the real estate industry, and professional agents are more favored and cooperated by real estate developers.
3. Housing agency, also known as real estate agency, is an institution that provides real estate appraisal, brokerage and consulting services for the consumer market.
Extended data:
The position and function of housing agency is established and played by strengthening industry management, standardizing behavior and professional ethics, improving the quality of employees and meticulous and tireless service. Illegal operation and opportunism will inevitably lead to distrust of housing agencies by the society and the public. It is also a bad result that some housing intermediary service agencies are not clean and get their hands on the industry. ?
In the supply and demand market of real estate development, operation and consumption, the institutions that provide evaluation, transaction, agency, consultation and after-care services for transaction objects are generally called housing agencies or real estate transaction evaluation companies. A perfect housing intermediary system includes housing transaction, financing mortgage, property management and other consulting services related to housing transaction.
The intermediary services provided by Shenzhen real estate transaction appraisal company generally include real estate transaction, leasing and exchange agency business; Provide consulting services in real estate planning, advertising, building mortgage, financing loan, property evaluation and property management. The position and function of housing agency in the above-mentioned fields are mainly to provide reasonable, just and fair transactions for buyers and sellers, and to provide after-care consulting services. Of course, this service requires a reasonable fee.
References:
Baidu Encyclopedia-Real Estate Agency? Baidu encyclopedia-real estate broker