1. Theme or core message: The primary goal of advertising poster design is to convey a clear theme or core message. This can be the key message of a product, service, activity or brand, and attract the audience's attention through concise words or slogans.
2. Images or illustrations: Advertising posters usually use visual elements to attract attention and convey information. This can be photos, illustrations, people, etc. Products. The choice of pictures should be consistent with the theme, attractive and recognizable.
3. Brand identification: Advertising poster design should include brand identification, such as company logo, trademark or brand name. This helps to build brand awareness and brand memory, and ensures that the audience is associated with a specific brand.
4. Contact information: Advertising posters should provide contact information, such as company website, telephone number, social media account, etc. In this way, the audience can easily find more information about products or services or contact you.
5. Color and typesetting: Color and typesetting play an important role in the design of advertising posters. Proper color selection and typesetting layout can attract the audience's attention and convey information effectively. They should be consistent with the brand image and theme.
6. Arouse action: Advertising posters usually encourage viewers to take action, such as buying products, participating in activities, visiting websites, etc. Therefore, the poster should contain a clear call to action, such as purchase button, coupon code, event date, etc.
Designing a successful advertising poster needs to consider the target audience, the information conveyed and the brand image. At the same time, make sure the design is concise and clear, highlight the key information, attract the attention of the audience and arouse their interest.
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