1. Native advertisements mixed with product functions.
For example: ① When WeChat uses the WeChat circle of friends function to view friends' dynamics, dynamically loading friends' advertisements is just like the dynamic information sent by friends. (2) Today's headlines, when using the APP function to browse information, the consultation information is mixed with advertisements, much like news information.
Similarly, just now, the information flow advertisement of computer housekeeper was also mixed with product functions. When you checked the computer evaluation status, you pushed the Tesla advertisement.
2. Active push.
Information flow is also called feed flow, which means supply and feed in English. As the name implies, the same is true of information flow advertising, that is, actively pushing advertisements. Therefore, some passive advertisements on the vertical information platform cannot be regarded as current information flow advertisements. For example, in 58 cities, the product function is to provide local information services. When netizens search for information on 58, the platform application will display business advertisements. These advertisements are platform functions, but they are not actively pushed, but passively triggered, so they are not information flow advertisements.
To sum up, the advertisement called information flow in the current marketing market is an original advertisement actively pushed by users when using the functions of Internet products (services), which is mixed with the functions of products (services). Generally common in social media and information products.
Information flow is native.