You can write three points: product positioning, user groups, and commercial value.
Product positioning: XXXX, a XXX-like system, provides XXX-like services, and solves the pain points of XXX for which users. We have to answer two questions clearly: first, what the product should do and achieve; Second, what the user can achieve by using the product.
User group: Our user group is XXX group in XXX industry (field). Next, the different categories of users, user portraits, age, hobbies, gender, position, income and so on are described in detail.
Commercial value: through what ways and channels to convert products into income, each channel is taken out separately to determine the importance and actual effect of paid conversion of each channel.
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2. The compiling process of online shopping system.
What major work have you done at this stage (one week, one version, one quarter)? Take out the data.
3. Effects and reactions
What changes have you made to the product in your main job, and what is the actual effect?
4. Suggestions and planning
In the last part, we can write down our product suggestions or our thoughts on future development. These contents are the key for you to promote or realize your ideas. You need to write a simple plan, make the proposal generally feasible, and let more people understand and support your future plan.