Darongcheng is located in the core business circle of Guanyin Bridge in Jiangbei, Chongqing, and is the first commercial real estate project of Chongqing Kerongguang Industrial Development Co., Ltd. in southwest China. Chongqing Kerong Guangkong Industrial Development Co., Ltd. is a Sino-foreign joint venture jointly invested by Kerong Zhidi Holdings Co., Ltd. under Legend Holdings and Everbright Alec under Everbright Group, with a registered capital of 320 million yuan and nearly 100 employees.
Dajinrongcheng will not only fill the gaps in market segments, but also make a breakthrough in the concept of business model. Emphasize stagnant consumption to meet the material and spiritual needs of the post-80s generation in shopping, catering, entertainment, consumption environment, information consultation and communication. We emphasized communication with consumers from the beginning, hoping to consider every issue from the perspective of consumer demand.
Shopping center positioning
Located in the core business district of Guanyin Bridge in Jiangbei, Chongqing, Darongcheng is the "first youth theme shopping park in Chongqing" carefully built by Legend Holdings, Everbright Holdings and * * *. The total volume is 6.5438+0.3 million square meters, and the public space is 6.5438+0.5 million square meters. Many outdoor entrances are directly connected to the shopping mall, close to the future subway exit, three-dimensional transportation network and natural landscape.