The day before yesterday, Ms. Hu told the public service hotline 12345 that her company bought a shop for rent in a certain district of Yuhua District, and put out a banner advertisement for rent outside the window, and the staff of the sub-district office asked her to take it down. Later, they hung banners in the window, but the street office still didn't allow them. Ms. Hu is puzzled: "Do we have to be restricted by them to hang things in the house we buy?" What the hell is going on here? The reporter conducted an investigation into this.
The public wondered: indoor advertisements were asked to be removed.
Ms Hu is the marketing manager of an agricultural science and technology company in Changsha. At the end of last year, the boss of their company spent more than 20 million yuan to buy a two-story shop in a residential area for rent. In order to rent it out as soon as possible, they hung a banner on the wall outside the shop window, which read "Rent the whole floor on the second floor" and contact number.
"Later, they said that they were not allowed to hang up like this." Ms. Hu said that in March this year, the staff of Jingwanzi Sub-district Office came and said that this banner was photographed by the urban management department and was not allowed to hang. Ms. Hu thought that the banner was not standardized enough to affect the appearance of the city, so she divided the advertisement for renting into words and posted it on the window glass of the shop, and then it was torn off by the staff of the street office.
Ms. Hu said that the company bought a whole floor of shops for half a year, and none of them were rented out. If you don't hang the rental advertisement, it will be more difficult to rent it out and the loss will be greater. In desperation, Ms. Hu had to hang the banner indoors by the window, and passers-by could see the rental information through the window. Unexpectedly, the day before yesterday morning, the staff of the street office called again and asked Ms. Hu to take off the indoor banner.
"We hang things in our room, how can we be controlled by others?" Ms. Hu felt that this was contrary to common sense, so she turned to the 12345 citizen service hotline for help.
Street response: If you are photographed on the digital platform, you have to deal with it.
Yesterday, the reporter saw at the scene that Ms. Hu hung three banners for rent in the window on the second floor, each of which was 3 meters long. Outside the building, there is also a huge inkjet advertisement by the developer, which is as long as 10 meter. Ms. Hu pointed to this huge advertisement and said, "Why can developers' advertisements be hung outside, but we can't hang them inside?" "
Yesterday afternoon, the reporter contacted the staff of the Urban Management Office of Shangjingwanzi Sub-district Office. According to its introduction, at present, Changsha has a digital platform for urban management. There are usually special information collectors who take pictures of architectural advertisements along the road. "If the advertisement is hung on that platform without approval and photographed by the information collector, we must deal with it."
The staff member said that the banner that Ms. Hu hung outside before was taken on the platform and must be dealt with. Later, after the banner was hung indoors, their coordinator thought it was also taken on the platform, so he also asked to take it down. "I checked today, I can hang up, and we won't let her take it down again."
The staff said that no matter whether these rental advertisements are outdoors or indoors, as long as they are filmed on the digital platform to form files, they must be handled in accordance with the above requirements. But is it reasonable to deal with other people's indoor advertisements? He admitted: "This is really debatable." He suggested that Ms. Hu go to the Jingwanzi Squadron of Yuhua District Administrative Law Enforcement Brigade for consultation.
Law enforcement squadron: it is recommended to go through the formalities of outdoor advertising approval.
Subsequently, the reporter accompanied Ms. Hu to the Jingwanzi Squadron of Yuhua District Administrative Law Enforcement Brigade. Lu, the squadron leader, said that before, Ms. Hu hung the banner for rent outside the window, which was an outdoor advertisement. As setting up outdoor advertisements at will may affect the city appearance, according to relevant laws and regulations, setting up outdoor advertisements must be approved by relevant departments. The developers of this community can hang huge advertisements because they have passed the examination and approval. Regarding the banners that Ms. Hu hangs indoors, Lu said that they really have no right to manage them.
Lu suggested that if Ms. Hu wants to rent an advertisement outside the house, she can entrust a professional advertising company to bring an application report, a house purchase contract, a property right certificate and an advertisement setting renderings to the urban management window of Changsha Municipal Affairs Service Hall for approval. After the approval is successful, you can hang a rental advertisement within a certain period of time.
Lawyer: When indoor advertisements are removed, citizens can defend their rights.
Lawyer Pan Yi of Hunan Cui Ying Law Firm said that the second paragraph of Article 6 of Changsha Outdoor Advertising Management Measures (hereinafter referred to as the Measures) stipulates that it is strictly forbidden to use hanging and pasting glass walls (surfaces) of street-facing buildings to set up outdoor advertisements. Therefore, it is illegal for Ms. Hu to hang the advertisement for lease on the external wall or stick it on the window glass of the shop. However, in the case of hanging banners indoors, there are no explicit measures.
Pan Yi said that if banners hanging indoors are also required to be removed, citizens can report to the department that made this administrative decision or its superior department to safeguard their legitimate rights and interests.