Chapter 1: Overview of China Rural Commercial Bank.
1. 1 Overview of rural commercial banks
1. 1. 1 Main types of rural financial institutions
(1) Policy banks
(2) Large commercial banks
(3) Rural cooperative financial institutions
(4) New rural financial institutions
1. 1.2 Comparison between rural commercial banks and other rural financial institutions
1. 1.3 Market Positioning and Business of Rural Commercial Banks
(1) Orientation of Rural Commercial Banks
(2) The main business of rural commercial banks
1.2 Analysis of the Development Background of Rural Commercial Banks
1.2. 1 background and conditions for the establishment of rural commercial banks
(1) Analysis on the Establishment Conditions of Rural Commercial Banks
(2) Establish the macroeconomic foundation of rural commercial banks.
(3) Micro-dynamic analysis of the establishment of rural commercial banks.
1.2.2 Analysis of the development process of rural commercial banks
(1) pilot stage of rural credit cooperative system reform
(2) Deepening the pilot stage of system reform.
(3) the rapid development stage of rural commercial banks
Chapter II: Analysis of the development environment of rural commercial banks in China.
2. 1 the "new normal" of China's economic development and its influence on financial markets.
2. 1. 1 Analysis of domestic macroeconomic and financial environment
(1) Analysis of Domestic Macroeconomic Development
1)GDP growth
2) Domestic macroeconomic forecast
(2) Analysis of domestic fiscal policy
(3) Analysis of domestic monetary policy
1) analysis of central bank's monetary policy
2) Prospect of monetary policy in 2015 years
(4) Analysis of domestic financial market situation.
2. 1.2 Analysis of the New Normal of China's Economy
(1) The concept and characteristics of China's new economic normal
(2) Development opportunities of financial institutions under the new economic normal.
1) Analysis on the Development Opportunities of Insurance Industry under the New Economic Normal
2) Analysis of the development opportunities of the securities industry under the new economic normal.
3) Analysis of banking development opportunities under the new economic normal.
2. 1.3 the challenge of the new normal to financial institutions
(1) innovation capability requirements
(2) Information technology capability requirements
(3) Requirements for risk control capability
2.2 China Rural Commercial Bank Policy Environment Analysis
2.2. 1 Supervision of commercial banks
(1) Banking regulator
(2) Banking supervision content
(3) Banking related regulatory laws and regulations
2.2.2 Impact of Basel III on China Banking Industry
2.2.3 Financial Reform Policy Impact Analysis
(1) Analysis of recent financial reform policies
(2) Analysis of the impact of RMB internationalization.
(3) Analysis of the impact of interest rate marketization reform.
(4) Bank risk prevention and control strategy under the situation of financial reform.
2.2.4 Relevant laws and policies of rural commercial banks
2.3 China rural financial market environment analysis
2.3. 1 Analysis of the present situation of agriculture and rural development in China
2.3.2 China urban-rural dual structure analysis
2.3.3 Analysis of rural financial supply and demand in China
(1) Analysis of Rural Financial Supply
Analysis of Rural Financial Supply System
2) Analysis of the current situation of rural formal financial supply.
3) Analysis of the current situation of rural informal financial supplement.
(2) Analysis of the current situation of rural financial demand.
1) Analysis of Rural Diversified Financial Needs
2) Analysis of regional demand difference of rural finance.
3) Analysis of the development trend of rural financial demand.
(3) Analysis of rural financing channels and uses.
1) Analysis of farmers' financing channels and uses
2) Financing channels and uses of rural SMEs
(4) Analysis of the development trend of rural finance.
Chapter III: Analysis on the reorganization of rural cooperative financial institutions in China.
3. 1 Analysis of the background and causes of the reform of rural credit cooperatives
3. 1. 1 Development history of rural credit cooperatives
3. 1.2 Development Status and Problems of Rural Credit Cooperatives
(1) Property Right System and Development Model of Rural Credit Cooperatives
(2) Analysis of capital operation of rural credit cooperatives.
(3) Internal governance structure and existing problems of rural credit cooperatives.
(4) Supervision of rural credit cooperatives
3. 1.3 Analysis of the reasons for the restructuring of rural credit cooperatives into rural commercial banks
3.2 Strategic analysis of the restructuring of rural credit cooperatives
3.2. 1 Problems in the restructuring of rural credit cooperatives
3.2.2 Strategic Analysis of Improving the Reform of Rural Credit Cooperatives
(1) Create a good external environment for the development of rural cooperative finance.
(2) Strengthen cooperation with the outside world.
(3) Clarify the property right relationship and implement the shareholding system reform.
(4) Strengthen the construction of the staff of rural credit cooperatives.
(5) Do everything possible to reduce non-performing loans.
3.3 Analysis of the restructuring of rural cooperative banks
3.3. 1 Development history of rural cooperative banks
3.3.2 Development Status and Problems of Rural Cooperative Banks
3.3.3 Development Strategy Analysis of Rural Cooperative Bank
3.3.4 Case Analysis of Rural Cooperative Bank Reform
Chapter IV: Analysis of the competitive pattern of rural financial market in China and the competitive strategy of rural commercial banks.
4. 1 Analysis of the overall development of rural financial institutions in China
4. 1. 1 Number of various rural financial institutions
4. 1.2 Distribution of outlets of various agricultural financial institutions
4. 1.3 Agricultural loans from various agricultural financial institutions
4.2 Analysis of competitive advantages and disadvantages of major rural financial institutions
4.2. 1 CDB
(1) Analysis of Rural Finance Layout of China Development Bank
(2) Analysis of the financing mode of China Development Bank serving agriculture, countryside and farmers.
(3) Analysis of competitive advantages and disadvantages of China Development Bank.
Agricultural Development Bank of China
(1) Analysis of Rural Finance Layout of China Agricultural Development Bank
(2) Analysis of rural financial business of China Agricultural Development Bank.
(3) Analysis of the competitive advantages and disadvantages of China Agricultural Development Bank.
Agricultural Bank of China
(1) Analysis of Rural Finance Layout of Agricultural Bank of China
(2) Analysis of county financial business of Agricultural Bank of China.
(3) Analysis of competitive advantages and disadvantages of Agricultural Bank of China.
4.2.4 Postal Savings Bank
(1) Analysis of Rural Finance Layout of Postal Savings Bank
(2) Analysis of small loan business of Postal Savings Bank.
(3) Analysis of competitive advantages and disadvantages of Postal Savings Bank.
4.2.5 Micro-credit companies
(1) development of small loan companies
(2) Analysis of the business development of microfinance companies.
(3) Analysis of competitive advantages and disadvantages of microfinance companies.
rural credit association
(1) development of rural credit cooperatives
(2) Analysis of business development of rural credit cooperatives.
(3) Analysis of the competitive advantages and disadvantages of rural mutual funds cooperatives.
4.3 the impact of Internet finance on rural financial structure
4.3. 1 Rural Internet Finance Development Foundation
(1) rural broadband network construction
(2) The development of rural mobile Internet.
(3) the development of rural e-commerce
4.3.2 Internet finance business development of financial institutions
(1) Bank Informatization Construction
(2) The development of bank's Internet finance business.
(3) Analysis of the advantages and disadvantages of banks in developing Internet finance.
4.3.3 Analysis on the Development Prospect of Internet Finance in Rural Areas
4.4 Analysis of Competitive Strategy of Rural Commercial Banks
4.4. 1 Strategic upgrading development model of rural commercial banks
(1) expansion mode-large regional banks
(2) Deep ploughing mode-community retail bank
(3) regional cooperation mode
(4) Smart banking mode
4.4.2 Implementation Path of Competitive Strategy of Rural Commercial Banks
(1) Find your own position
(2) Change the service concept and mode.
(3) Upgrade the business structure and profit model.
(4) Optimize the corporate governance mechanism
Chapter five: Analysis of business development of rural commercial banks in China.
5. 1 Analysis of traditional business of rural commercial banks
5. 1. 1 asset business analysis of rural commercial banks
(1) loan business analysis
(2) loan object analysis
5. 1.2 Analysis of deposit business of rural commercial banks
(1) deposit scale analysis
(2) customer deposit structure analysis
(3) Analysis of deposit term structure
5.2 Analysis of the development of intermediary business in rural commercial banks
5.2. 1 Analysis of the development status of intermediary business in rural commercial banks
(1) development of intermediary business in rural commercial banks
(2) Analysis of the development opportunities of intermediary business in rural commercial banks.
5.2.2 Analysis of the Countermeasures for the Development of Intermediate Business in Rural Commercial Banks
5.2.3 Analysis on the development of e-banking business in rural commercial banks
(1) Necessity of developing electronic banking business
(2) The main obstacles to the development of electronic banking.
(3) Suggestions on accelerating the development of e-banking business
5.2.4 Development Analysis of Credit Card Business in Rural Commercial Banks
(1) Necessity of developing credit card business
(2) The main obstacles to the development of credit card business
(3) Suggestions on accelerating the development of credit card business
5.2.5 Analysis of wealth management products of rural commercial banks
(1) Market analysis of wealth management products of rural commercial banks
(2) Income analysis of wealth management products of rural commercial banks.
(3) Development strategy of wealth management business of rural commercial banks.
5.2.6 Analysis of Principal-agent Business of Rural Commercial Banks
(1) Analysis on the Development of Insurance Agency Business in Rural Commercial Banks
(2) Analysis on the development of securities agency business in rural commercial banks.
(3) Analysis on the development of foreign exchange agency business of rural commercial banks.
5.3 Analysis of Business Development of Rural Commercial Banks
5.3. 1 Analysis of Rural Commercial Banks Establishing Village Banks
(1) Development Status of Rural Banks
(2) Analysis of the competition pattern of rural banks.
(3) SWOT analysis of rural commercial banks establishing village banks.
5.3.2 Analysis of Rural Commercial Banks Establishing Community Banks
(1) Development Status of Community Banks
(2) Analysis of competition pattern of community banks.
(3) SWOT analysis of rural commercial banks establishing community banks.
5.3.3 Analysis on the Establishment of Financial Leasing Companies by Rural Commercial Banks
(1) Overview of the development of financial leasing business
(2) Feasibility analysis of rural commercial banks establishing financial leasing companies.
(3) Case analysis of rural commercial banks setting up financial leasing companies.
5.3.4 Analysis of other business development
(1) Analysis on the Development of Supply Chain Finance Business
(2) Analysis of the development of Internet finance business.
(3) Analysis of the business development of online shopping mall.
Chapter VI: Analysis on the management and development of benchmark enterprises in China Rural Commercial Bank.
6. 1 Analysis of the overall operation of rural commercial banks
6. 1. 1 overall asset status analysis
6. 1.2 overall profitability analysis
6.2 Analysis of the operating conditions of benchmarking enterprises in rural commercial banks
6.2. 1 Beijing Rural Commercial Bank
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Development strategy analysis
(8) Development trend analysis
6.2.2 Shanghai Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of organizational structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
(6) development strategy analysis
(7) Analysis of development trend
6.2.3 Chongqing Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
(6) development strategy analysis
6.2.4 Shenzhen Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of organizational structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
6.2.5 Jiangsu Jiangyin Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Analysis of development trend
6.2.6 Jiangsu Changshu Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2.7 Jiangsu Jiangnan Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Development strategy analysis
(8) Development trend analysis
6.2.8 Wuxi Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Analysis of development trend
6.2.9 Jiangsu Zhangjiagang Rural Commercial Bank Limited by Share Ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2. 10 Tianjin binhai rural commercial bank co., ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of organizational structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
(6) development strategy analysis
6.2. 1 1 Hefei Science and Technology Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2. 12 Wuhu Yangzi Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Analysis of development trend
6.2. 13 Ordos Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of organizational structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
6.2. 14 Jilin Jiutai Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2. 15 Cangzhou Rongxin Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of organizational structure
(4) Business development analysis
(5) Analysis of competitive advantages and disadvantages
6.2. 16 Hangzhou United Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2. 17 Anhui Maanshan Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
6.2. 18 dongguan rural commercial bank co., ltd
Development analysis of (1)
(2) Analysis of operating conditions
(3) Business development analysis
(4) Analysis of competitive advantages and disadvantages
6.2. 19 Guangdong Shunde Rural Commercial Bank Co., Ltd.
Development analysis of (1)
(2) Analysis of operating conditions
(3) Analysis of ownership structure
(4) organizational structure analysis
(5) Business development analysis
(6) Analysis of competitive advantages and disadvantages
(7) Development strategy analysis