1. Assist the person in charge of the company to formulate business strategy and market development goals;
2. Responsible for coordinating the overall work of each position (planning, promotion, art design, copywriting, distribution, customer service, products, etc.). ) In this department.
3. Guide to participate in market development, communicate with relevant departments, understand the progress of product development, and ensure that products are sold on time.
4. Responsible for the rational distribution of tasks assigned by superior leaders and tasks assigned by other departments to subordinate posts, and supervise their implementation; When a subordinate position or other relevant department position is vacant, temporarily replace the position.
5. Within the scope of responsibilities, coordinate the work of lower-level posts and posts in other departments, and deal with problems that lower-level posts cannot handle; Problems that cannot be handled within the scope of duties shall be reported to the superior leaders for handling.
6. Be responsible for the post personnel planning of this department, draw up the recruitment plan and demand, and recruit the vacant post personnel with the assistance of personnel administration personnel.
7. Be responsible for the assessment and review of the work performance of junior employees, as well as the application for confirmation, dismissal, promotion and demotion.
8. Responsible for the formulation of various systems (performance appraisal system, project development system, operation process, etc.). ) of this department.
9. Be responsible for the daily work of this department, such as cost control and personnel management, and you can use the daily affairs cleaning function for management.
10. Other related work arranged by superior leaders.
Second, customer service.
1. Be familiar with the size, style and accessories of the company's products, and skillfully use Taobao, Tmall and the backstage operation procedures of the mall.
2. Follow up the order in time and accurately, accept the customer's consultation, reply the customer's message, and ensure the normal operation of the online store;
3. Understand customer needs, properly handle disputes such as customer complaints, and pay a return visit to customers regularly or irregularly to ensure customer satisfaction. 4. Be responsible for handling order-related affairs, such as receiving orders, printing and checking orders, tracking logistics, properly handling refunds, returns and exchanges. Process management can be done by Nissin. 6. Regularly sort out online store sales data and customer consultation feedback information, and report to the direct supervisor.
7. Promote team performance growth, achieve store sales targets and enhance the company's brand. 8. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
Third, the management of shopping malls
1. Be familiar with the size, style and accessories of the company's products, and skillfully use Taobao, Tmall and the backstage operation procedures of the mall.
2. Be responsible for managing the order process of the mall, summarizing and sorting the user's orders, making orders and distributing and packaging.
3. Make regular order statistics, form report documents, file them and report them to relevant departments and personnel.
4. Be responsible for product management in the warehouse, grasp the inventory cycle, accurately follow up the inventory flow of products and accessories, and use Nissin to contact product specialists and purchasing personnel in time to replenish goods for suppliers to ensure timely delivery.
5. Responsible for the regional planning of the warehouse and the stacking arrangement of products, to ensure the accuracy of inventory and the consistency of accounts and facts.
6. Promote the growth of team performance, achieve the store sales target and enhance the company brand.
7. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
Fourth, art design.
1. Responsible for the creative page design of the company's online store and the beautification of product pictures.
2. Be responsible for the overall decoration and beautification of our store, daily maintenance, product uploading and network promotion.
3. Responsible for making promotional pictures, pages and advertising pages.
4. Design, production, update and maintenance of static pages required by the website.
5. Complete other tasks assigned by the superior supervisor and cooperate with other departments.
6. Promote the growth of team performance, achieve the store sales target and enhance the company brand.
Five, copy editor
1. Make a copy on the product page, classify the products by style and style, and write a copy on each product detail page.
2. Do activity planning copywriting, polish shop activities with text description, and enlarge text description to refine commodity purchase points according to user needs.
3. Write the company's brand story, and write the company's brand introduction, brand promotion and other related materials.
4. Weibo, the official of the operating company, regularly publishes Weibo, closely interacts with fans, and conducts voting and other activities to meet the demand of product launch, so as to increase the number of fans and gradually expand the influence of Weibo.
5. Push WeChat every day and deliver it regularly every day; Weibo Daily and Micro-Amoy Radio.
6. Promote the growth of team performance, achieve the store sales target and enhance the company brand.
7. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
An expert in the operation of intransitive verbs
1. According to the needs of business process, refer to inventory information to update products, and manage the published commodity information such as price modification, inventory adjustment, off-shelf deletion and classification adjustment.
2. Manage the backstage of the shopping mall, coordinate the customer service arrangement, summarize the customer service processing information, record and file it, and report it for processing.
3. Make a plan to increase the traffic into the store, and improve the click-through rate, page views and conversion rate;
4. Find problems found in the work, such as systems, services, processes, logistics, payment, etc., and deal with them in time.
5. Regularly summarize the background data of the shopping mall, form a monthly report, and report it to the leaders and share it with Nissin.
6. Promote the growth of team performance, achieve the store sales target and enhance the company brand.
7. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
Seven. Overseas business
1. Be familiar with the operating rules of the seller's desk behind overseas e-commerce websites such as AliExpress, EBAY and Amazon.
2. Be familiar with the company's product size, style and accessories, and sell the company's existing products in overseas e-commerce.
3. Accept customer inquiries, reply to customer messages, summarize and sort out user orders, make orders, package and deliver goods.
4. Responsible for market research on overseas demand, comparative analysis with competitors, and formulation of competitive strategy.
5. Update and adjust product descriptions, conduct simple image processing, edit and maintain website content.
6. Put forward the product supply demand according to the sales situation, so as to maintain a good inventory turnover rate and inventory safety.
7. Regularly statistics sales data, form a monthly report to the leaders, and increase sales every month.
8. Promote products on different overseas social networking sites and coordinate sales on different platforms.
9. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
Eight, product documentary
1. Responsible for coordinating the company's product supply chain and following up the whole process from product development to product warehousing.
2. Responsible for organizing supplier selection, investigation and in-depth understanding, establishing supplier files and determining supplier orders.
3. Clarify the terms of supply, submit the purchasing demand of noodles and accessories, optimize the purchasing process, and control the cost reasonably.
4. According to the company's product demand, reasonably arrange suppliers to place orders for production, and closely track the production progress.
5. Negotiate with suppliers and sign a supply agreement to ensure that the quality, price, delivery date, ex-factory inspection data and disposal scheme of defective products are reasonable and advantageous.
6. Receive goods according to the receipt documents, check the quantity and quality of products, notify suppliers in time when problems are found, and arrange payment, refund and other matters.
7. Register the products in storage, and timely arrange replenishment and delivery according to the inventory.
8. Actively handle related work arranged by department heads and other superior leaders, and cooperate with related work of other departments.
Nine, product planning
1. According to users' feedback, launch a new monthly plan, and contact the design department and technical center in time to follow up the daily development of products, so that products can meet users' needs.
2. Make use of industry resources, recruit models, and reasonably arrange the activity plan for shooting the details page.
3. Manage Art editor and the painter, distribute the work reasonably, and be responsible for the online thematic design and production of the website.
4. Regularly organize and summarize the painter and shooting expenses, reasonably control the expenses, report to the leaders and file them.
5. Accumulate industry resources, promote team performance growth, achieve store sales targets and enhance company brand.
6. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.
X. Event planning and promotion
1. Proficient in Taobao, Tmall, Mall and other seller rules and can skillfully use them.
2. Familiar with all kinds of on-site promotion of Taobao, including shopping mall and commodity title keyword strategy, forum community, Taobao training, ranking, etc. And cooperate with the store's own marketing promotion.
3. Study the promotion plans of competitors, put forward promotion suggestions to the operation manager, implement relevant network marketing plans, and achieve the expected sales targets.
4. Study Taobao marketing tools, put forward application schemes, increase store traffic, and improve click-through rate, page views and conversion rate.
5. The hot-selling categories and products of Taobao are analyzed, which provides a basis for the company to customize online sales products.
6. Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give the feasible improvement plan.
7. Optimize product keywords, inventory and product lines, and fine-tune the business direction of the store according to the actual situation.
8. Refine the job responsibilities of Taobao shop staff, improve Taobao shop operation norms and processes, and formulate inheritance documents.
9. Actively handle other related work arranged by department leaders and other superior leaders, and cooperate with other departments.