The duration of conventional company promotional videos is divided into 5 seconds, 10 second, 15 second, 30 second and other time periods, so it needs to be analyzed according to the content of the company promotional videos, the effect that the advertisements want to achieve, the target audience and other specific situations, otherwise it will easily lead to the phenomenon that the information content of the company promotional videos is too large and not long enough, which will lead to the complicated expression of advertising information, or the phenomenon that advertising resources are wasted because of too little information and too long time.
Second, the lifting lens has a good effect.
Lifting the lens means that the camera moves up and down to shoot more points. The company's promotional film shooting method aims to give viewers a richer three-dimensional viewing enjoyment by changing the unchanging ground shooting method. There are three kinds of lifting lenses: vertical, inclined and irregular lifting. The subject's atmosphere and subjective feelings are also different. Combined with other shooting techniques, a variety of shooting effects are formed.
Third, the choice of different climates.
Many people think that the company's promotional film should be shot in sunny days, so that the shooting effect is better. That's a good idea. The weather conditions during the filming of the company's promotional film cannot be changed because of people's subjective emotions, and all kinds of weather may be encountered. And different weather with certain skills may achieve unexpected results.
Fourth, the technical requirements of lens throwing are high.
Shot throwing refers to shaking the camera to the next shot after shooting one shot in the company's promotional film, rather than stopping to shoot again. The ambiguity generated during this period is very similar to people's daily feelings. The other is to shoot a moving image shot thrown in the required direction, and then edit it between the front and back shots. Of course, this company's promotional film shooting method has higher requirements for photographers.