Beijing, Shanghai and Hangzhou have advocated singing empty real estate from the media.

Interview! Interview! Interview!

Following the joint interview between the three departments in Beijing about some recent "singing decline" remarks from the media and the Internet, Shanghai and Hangzhou have recently begun to rectify the atmosphere of exaggerating the panic of buying a house.

Investigate the responsibility of the publishing subject

Today, the Internet Information Office in Shanghai announced that according to the clues discovered by netizens' reports and inspections, Shanghai Internet Information Office, Shanghai Housing Management Bureau and Shanghai Banking Insurance Regulatory Bureau jointly talked about Shanghai Iceberg Real Estate Consulting Co., Ltd., which operates the "Iceberg" series of real estate from the media account.

The interview pointed out that the "Iceberg" series of real estate projects produced and published the so-called self-media account house price index according to the house price data from unknown sources, misleading the public and rendering the panic of buying houses; At the same time, the publicity of illegal loan business has caused serious adverse effects on the order of the real estate market, and has violated laws and regulations such as the Measures for the Administration of Internet Information Services, the Provisions on Ecological Governance of Network Information Content and other relevant state regulations.

The three departments ordered Shanghai Iceberg Real Estate Consulting Co., Ltd. to immediately stop publishing false house price information and data, and not to publicize or carry out illegal credit business. It is required that self-media accounts must strengthen the guidance, authenticity and legitimacy of information content, and engage in information content production and public account operation activities according to laws and regulations. Clues about the violation of laws and regulations of the enterprises involved will be handed over to the relevant industry authorities for further verification and disposal.

In addition to interviewing the "Iceberg" series, Shanghai No.3 Department also issued a formal notice to the Shanghai real estate self-media account operators, saying that any online behavior must strictly abide by Internet laws and regulations, and self-examine and clean up the "headline party" articles and erroneous views that speculate on the trend of real estate policies and exaggerate the panic. Don't be lucky, knowing the law and breaking the law will trace the main responsibility of the publishing platform and the self-media account according to law.

"Cast a spell and see who will expect it again."

Before the interview between the three departments in Shanghai, Hangzhou Housing Insurance and Housing Management Bureau, the Municipal Party Committee's Network Information Office and other units had taken the lead in focusing on some real estate media leaders in response to recent comments on the Internet that violated the spirit of "staying and not speculating" and the regulation of the real estate market.

In the interview, it was emphasized that real estate operators from WeChat official accounts should improve their ideological understanding, legal awareness and sense of responsibility, and strictly abide by relevant laws, regulations and management regulations; It is necessary to further standardize the information release behavior, establish and improve the security audit mechanism of content and account number, strengthen the guidance, authenticity and legitimacy of the released content, and create a good public opinion environment for the healthy and stable development of the real estate market.

When publishing articles, we should adhere to objective facts and achieve eight points: we should not deviate from the orientation of "living in a house without speculation"; Do not speculate on the market with individual trading cases or local regional price fluctuations; Shall not publish false real estate market operation data; Shall not publish unverified bad information; Do not use exaggerated titles to publish information that is seriously inconsistent with the content of the article; Shall not induce and promote all kinds of credit funds to enter the real estate market in violation of regulations; Don't create panic in buying houses through various means; Don't speculate on the direction and trend of real estate policy.

In addition, Hangzhou Housing Insurance and Housing Management Bureau and other departments also require the interviewed media to implement rectification in a timely manner in accordance with laws, regulations and policy requirements, and strictly implement the main responsibility. In the future, we will continue to strengthen inspection and supervision, increase the disposal of illegal information release, and maintain a good public opinion order in the real estate market.

After being interviewed by the media, netizens praised and said: "Great, let's put a spell to see who will make mistakes." Some netizens also said, stop talking and turn it off directly.

The message of reporting big V is over 100.

This round of public opinion rectification first started in Beijing. According to the Beijing Daily, on the afternoon of February 3, the Municipal Commission of Housing and Urban-Rural Development, the Municipal Internet Information Office and the Beijing Banking Insurance Regulatory Bureau jointly held an interview meeting to focus on five media outlets, including Beijing Dadou, Mizhai Beijing, Beijing Mansion, Shui Yuan Shikou and Fan Zongzhai.

During the interview, the three departments stressed that since the media is not a place of extra-legality, the producers and operators of public accounts should fulfill the main responsibilities of users, and all operating entities should establish and improve the security audit mechanism of content and accounts, and strengthen the control of content orientation, authenticity and legitimacy.

In fact, before being interviewed intensively, Beijing's big V was reported by netizens. Under the article "Beijing has asked banks to" turn over old accounts "to check the illegal funds flowing into the property market" pushed by the official WeChat account Beijing House, netizens reported that the message that Big V advocated the property market was praised by over 100 people.

After that, the major V's in Beijing soon received an interview notice, asking them to adhere to the objective facts as the basis when launching articles related to the real estate market, so as to achieve the "four noes": they must not deviate from the positioning of "housing and not speculating"; Do not exaggerate individual trading cases and local regional price fluctuations to speculate on market conditions; Don't create panic in buying houses through various means; Don't speculate on the direction or trend of regulatory policies.

After being interviewed by the media in these cities, Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that this iceberg index is indeed nonsense. Shanghai is only now in charge, and Beijing is pitiful. Compared with Shenzhen, Shanghai and Hangzhou, Beijing has the strictest commercial loans and the most malicious media exposure.

After being interviewed by the media in Beijing, Shanghai, Hangzhou and other cities with hot housing prices this year, some netizens said, when will Shenzhen follow up with the media this year?