Annual Work Summary of Marketing Department 1
Looking back on the past year, I have matured a lot, felt deeply and gained a lot. "Busy and rewarding, tired but happy. For me, this month's work is unforgettable and impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I summarize my work performance, thoughts and actions in the past 20 years as follows:
I. Work performance
When you go out to meet customers every day, you should strengthen your image, improve your quality, insist on being strict with yourself, and don't be lazy because of one person, forget your work, forget your job responsibilities and tasks. We should be aware of our work and have the responsibility. We must be honest with our customers. The biggest rule of office work is "irregularity". Therefore, I must have a correct understanding of my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and especially have a summary and reflection in the process of business tempering. The work is completed that day, and the business efficiency is high. The company may leave idle people, but I don't want them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made some progress in my work.
Second, the work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. I have been strict with myself since I came to the company. I have always regarded plain, willing to pay and obscurity as my standard style, which is the image of the company. I can't let customers say that there is something wrong with Guangyuan's style for personal reasons, and regard Guangyuan as my home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen their professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In this month, although I have encountered many difficulties, I can still learn a lot as long as I actively try to solve them and keep an optimistic attitude.
Iii. Organization of work
I have done a lot of work this year. Although I haven't made any achievements, I will continue to work hard and believe that my achievements will be better. Because the company attaches great importance to our Fujian market, it has specially sent an automobile cooperation office to give us more confidence in our work and business. So far, the car has been running with me for four days, taking the route from Putian to Fuqing to Fuzhou. I also planned the route all the way, basically not detouring. I went to about 19 homes, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Since three companies clashed with Manager Zhang, seven of them are my intended customers. I will continue to work hard to track and communicate and strive for results next month, which is also a subtle reward for myself and the company. Now there are also two companies that basically promise to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
Four. Next work plan
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when you can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.
Annual Work Summary of Marketing Department II
I. Review and Analysis of Market Work
(1) Work Review
(1)__ and the content update and maintenance of Good Times platform.
(2) Infrastructure construction of Weibo and WeChat.
(3) Complete design of company VI
(4) Revision and compilation of publicity materials;
(5) working together; Cooperate with all departments to do all the work.
(2) job analysis:
1, insufficient work for 20__ years:
In 20__ years, due to the short establishment time of the department, the work of the marketing department was not in place and the coordination with other departments was not timely. It is necessary to strengthen communication and coordination with other departments, especially the operation department, credit department and Internet center, so as to make the publicity activities more targeted and help enterprises grow, which is also an aspect that our marketing department needs to improve.
Second, the market team building review and analysis:
(a) Team building review:
1, there are three people in the whole marketing department, and the staff is seriously inadequate, which fails to meet the work needs.
Although there are fewer people in the department, everyone's role is indispensable.
3. The team's execution has been enhanced, and the colleagues in the marketing department have a good working attitude and are proactive, so each marketer's work is smooth.
(2) Team building analysis:
Few people are easy to coordinate and can keep abreast of subordinates' dynamics. Taking the form of weekly work report management in daily management can help us understand what it is doing to some extent. How's it going? In the monthly report, communicate with them the progress and shortcomings in the work, so that market personnel can feel the seriousness of department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, establish a sense of responsibility and a professional ethics of "solving problems is duty".
Third, summarize the main problems:
(A) unfamiliar with business knowledge, need to strengthen learning.
Marketing personnel are unfamiliar with the business, which leads to unclear expression of product promotion copy and communication differences with colleagues in other departments. In 20__ _, the marketing department will actively organize various business studies and trainings.
(2) The market data still needs to be improved.
The company does not do all kinds of statistics and summary, so the importance of data in the enterprise need not be repeated. In the next year, the marketing department will focus on improvement, track all data sources, do a good job in data statistics and analysis, and understand the market expenditure and effect more effectively!
Four. Suggestions on the development of the company
(A) to strengthen staff training
Employees are the cornerstone of the company. Although our team is relatively stable at present, the knowledge level of the internet finance industry is uneven, and it is more necessary for relevant departments to organize training and effective learning mechanisms, build an effective communication platform, and improve and run in as a whole.
(b) Strengthen the detailed responsibilities of personnel in various departments.
Although I have just entered the company, I found that the responsibilities of personnel in various departments are not clear, and some work is not in place, which has caused certain loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
(3) Strengthen team building.
With the company becoming more formal step by step, there are more and more employees. It is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
(D) to strengthen business knowledge training
The marketing department is mainly engaged in marketing and business negotiation, which requires us to constantly enrich ourselves, keep abreast of the latest market trends and communicate effectively with customers. Therefore, it is suggested that business knowledge training should be normalized.
Five, 20__ year work plan
1, market research and analysis.
Market research and market form analysis, that is, analyzing the advantages and disadvantages, competitive threats and existing opportunities of enterprises. Through research and analysis, we can clearly know the current market situation and future trend, understand the pattern and trend of market competition, combine the defects and opportunities of enterprises, integrate and optimize resource allocation, and maximize its utilization rate.
2. marketing.
While gradually getting familiar with the Internet finance industry, we found that there are similarities in both product forms and marketing models. We need to distinguish between products and marketing in order to stand out in such a complex competitive environment.
3. Marketing concept
The initial marketing concept of the marketing department includes the following aspects:
1. Only by optimizing the core business model and products and making sincere products can marketing be more emboldened;
2. Establish a correct, accurate and long-term marketing concept. Brand building and product marketing cannot be achieved overnight. A good brand must be remembered after years of baptism. ;
3. Fragmentation marketing and the comprehensive application of marketing mix strategies such as products, communication and services form a strong marketing synergy. The development of mobile Internet has seriously eroded the traditional advertising audience. Advertisers pay more attention to bringing advertisements into customers' field of vision when they are fragmented. Mobile advertising is not only a new model, but also an important part of 360 marketing.
Annual work summary of marketing department 3
The year-end summary and work plan of the marketing department in 20__ passed quickly, and the 20__ came to an end in a blink of an eye. In the past year, under the care and guidance of leaders and colleagues, the marketing department has carried out a series of work, accumulated some valuable experience, gained some gains, and recognized some shortcomings in the marketing department's work. The work of the past year is summarized as follows:
I. Review and Analysis of Market Work
(1) Work Review
1, push work; This year's marketing,
2. advertising; This year, we mainly do periodical publicity such as newspapers and short messages. Sending free publicity information to the public through SMS can enhance the visibility of our school and increase public awareness. )
3. Promote cooperation; This year, we cooperated with 20 shops around the northern city to provide our school's publicity bags and materials to consumers free of charge, thus realizing a new publicity campaign.
4. Update and promotion of website content; (1) The website content is constantly updated (it is determined to update the website content every week, and enrich our website by browsing other websites to learn other people's highlights) (2) It is promoted through available network channels, achieving the effect of low investment and high feedback. (Marketing started in baidu promotion and was promoted through other websites).
5. Revise, compile and collect publicity materials; Under the leadership of the school leaders, the revision and compilation of the exam strategy have been completed and issued, and the new leaflet page has been developed and revised. At the same time, it also conducted an in-depth investigation on the market sales and exercise books of the printing house.
6. Work together; Actively cooperate with all departments to do a good job, and work smoothly with the personnel department, teaching department, teaching and research center, consulting department, one-on-one and other departments without major problems;
7, enterprise internal training; Make corporate culture, consultation process, enrollment methods and telemarketing skills into ppt to train campus employees.
(2) job analysis:
1, 20 _ _ _ year work analysis: the marketing department successfully completed most of the publicity work, cooperative promotion work and collaborative work of the conference, and continued to promote it in schools and communities around the headquarters and branches for one year, and promoted it in major media and networks.
2.20 Shortcomings in _ _ _ _: The main work of the marketing department is basically divided into four parts: market research, brand promotion, marketing planning and corporate culture activities. In 20 years, the focus of work was basically on brand promotion and corporate culture activities. Because the school department was established soon, these two tasks are the most important reasons. On the other hand, our marketing department did not do a good job and did not coordinate with other departments in time. If we don't do market research in time to understand the development of related industries and the changes in consumer demand, then there is no good premise for brand promotion, which is our shortcoming.
Strengthening communication with other departments, especially the communication between the personnel department and the consulting department, still needs to be strengthened to make the publicity activities more targeted and help to increase performance, which is also an aspect that our marketing department needs to improve.
We slack off the construction of corporate culture and the planning of team cohesion activities, which is also an aspect that we should follow up and strengthen in 20__.
Second, the review and analysis of cost input:
(1) Expense review: 1. The main expenses of the marketing department are mainly in the following four aspects: 1. Printing expenses. The distribution of main expenses in 20__ years is relatively uniform. However, the cost of printed matter is rising, the part-time salary is declining according to the amount of tasks completed, and advertising is invested in information newspapers, Spring Festival Evening and text messages.
(2) Cost analysis:
1. Positive factors: the market cost of the whole school shows a downward trend. On the premise of basically ensuring the printing quality, publicity effect and part-time application, we will basically strive for the lowest price in Kunming. (Summary report on special education of "three strictness and three realities")
2. Negative factors: the market is the pre-war sales. If the whole sales work is compared to a war, then the market is like the air force and artillery, bombing targets with airplane explosives, and then sending attack force for a point-to-point attack. This is also the process of consulting and signing customers. Without good pre-publicity and activity planning, it is difficult to make a qualitative leap in performance only by relying on the personal ability of consultants. Of course, the premise is reasonable expenses, strong sales, close teamwork and proper marketing.
Third, the review and analysis of market team building:
(1) team building performance review: 1, there are two people in the whole marketing department, one is the marketing supervisor and the other is the marketing staff, which failed to meet the work needs. Although there are fewer people in the department, everyone's role is indispensable. 3. The team's execution has been enhanced. Although the marketing staff has changed, due to the strict control in selection and daily management, the work of each marketing staff is very smooth.
(2) Team building analysis:
1, positive factor analysis: the main responsibility of the supervisor is to control the progress of the work that the whole department is responsible for, the planning, organization, implementation and summary of marketing and publicity activities, and all the paperwork. Few people are easy to coordinate and can keep abreast of subordinates' dynamics. Taking the form of daily work report management in daily management can help us understand what it is doing to some extent. How's it going? In the monthly report, the progress and deficiency in communication make the market personnel feel the seriousness of school and department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, it has established its own sense of responsibility, reduced the phenomenon of making excuses to find reasons when encountering problems, and gradually established the professional ethics of "solving problems is responsibility".
2. Analysis of negative factors: there are too strict places in management, which makes subordinates feel more stressed. Due to strict management, their personality development is too limited, resulting in poor stability. Adjust your thinking in time after finding the above problems.
Fourth, summarize the main problems:
(A) unfamiliar with business knowledge, need to strengthen learning. The full-time and part-time staff in the marketing department are just not familiar with the business, which leads to the inability to clearly express publicity with customers and the loss of customer base. In 20__, our market will actively organize all kinds of business study and training.
(b) Market cost data still need to be improved. Although the various expenses in the market are clear, there is no summary of various expenses within the department. In the next year, we will focus on improvement, and make a list of market expenses together with the finance department every month, so as to understand the market expenses and effects more effectively!
(c) The awareness of reporting is weak and needs to be strengthened. Many things are delayed because the report is not timely. In 20__, the marketing department will definitely strengthen the implementation of the reporting system.
V. Suggestions for the development of the school
(A) to strengthen the training of middle-level employees
The middle layer is the cornerstone of a school. At present, our middle level team is stable. Although the level is uneven or the overall level is limited, it needs the training and effective learning mechanism organized by leaders and relevant departments to build an effective communication platform and improve and run in as a whole.
(b) Strengthen the detailed responsibilities of personnel in various departments.
Although we have just entered the school, we found that the responsibilities of personnel in various departments are not clear, which led to some work not in place and caused certain loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
(3) Strengthen team building.
With the school becoming more and more formal step by step, it is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
(D) to strengthen business knowledge training
Because the marketing department and consulting department mainly work in data collection and negotiation, they need to constantly enrich themselves, keep abreast of the latest market trends and communicate effectively with customers. So I suggest that business knowledge training be normalized.
Six, 20__ year work plan
1, continue to push.
2. Fully carry out cross-industry cooperation.
3. Multi-faceted marketing
4, responsible for completing the tasks assigned by the superior leadership.
The above is the annual work summary of our marketing department in the past 20 years. As the saying goes, "bit by bit, we make extraordinary things." In the future work, no matter whether the work is boring or colorful, we should constantly accumulate experience, work hard with colleagues, work hard, study hard, strive to improve the professional quality of the marketing department, and make the greatest contribution to the development of the school.
Annual Work Summary of Marketing Department 4
In 20__ years, according to the arrangement and deployment of the head office, the marketing department of our company fully tapped the potential, decomposed tasks at different levels, strengthened business management, put people first, paid attention to personnel training and strengthened performance appraisal. By July, the city's business income was 10,000 yuan, ranking third in the province, with _ _ broadband services and _ _ ordinary telephones, and achieved good results. The work in 20__ years is summarized as follows:
1. The marketing department has also taken various measures.
Promote new business and new products to county companies. On June 5438+ 10, no training was held, and marketing and business backbones of all counties and districts were convened to conduct product tariff training and discussion, sum up the existing problems and find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. In May, county managers, supervisors and maintenance personnel were organized to participate in the training of provincial companies to learn business theory and marketing planning, which has a good guiding significance for business promotion.
Second, the basic management
We have implemented a series of basic management work, such as business account audit, fee refund and disassembly details verification, false user disassembly, clearing long-term arrears, customer data collation, resource collation, data maintenance and terminal management, which effectively avoided the loss of business income and cost.
Starting from 1 month, according to the requirements of internal control process, the marketing department adjusted the weekly audit system of the original county company, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of the county company every month. Notify the weekly audit. At the end of each month, the first-,second-and third-level auditors in informed criticism City audit the cash flow received and receivable in the whole region, which plays a very good role. Our company's cash flow difference is one of the best cities in the province for half a year in a row, and the assessment income has not been affected by the cash flow difference.
In order to ensure that the income will not be affected by the misoperation of the support system, the marketing department arranges the support center to check the details of the withdrawal fees in each county every day, and strictly blocks every loophole.
In order to clear up the long-term arrears and control the current arrears, the marketing department has set an assessment target of not less than 98% of the current arrears recovery according to the requirements of the company leaders. Weekly and monthly reports on the collection of arrears. With the cooperation of Qi Xin of the county company, by May, the new long-term arrears in the system had been cleared, and the number of transfers in that month was lower than the minimum required by the provincial company for the first time, with transfers of more than _ _ _ million yuan for five consecutive months, reaching _ _ _ yuan in May.
In order to master the resources and avoid the waste of resources, the marketing department arranges the support center to conduct spot checks and reports on the resources of counties and districts every month, and conduct on-site inspections in June.
Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.
Third, performance appraisal.
Improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income. Since the draft performance appraisal method of provincial companies was issued in March, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate.
After many unsuccessful discussions, the marketing department formulated a series of assessment methods such as user disassembly, double stop, single stop and zero-cost user renewal according to the requirements of company leaders and the actual situation of the company. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.
Four. Existing problems and difficulties
1. In the first half of the year, due to the concentrated efforts to straighten out the basic data management, it was weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for the business development of county companies.
2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.
In the second half of the year, the marketing department will improve and improve from the following aspects:
1. Strengthen market research: go to the county seat for on-site work regularly and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.
Second, strengthen marketing planning and business promotion: through the understanding of market competition, formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for key development businesses at each stage, feedback and analyze marketing results in time, adjust marketing ideas in time, and change the current inefficient state of business development.
Third, strengthen personnel training: regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of core employees, and effectively improve their quality and work efficiency.
Fourth, continue to strengthen basic management: continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find out the shortcomings and make continuous improvement.
Annual Work Summary of Marketing Department 5
I'm _ _ from the marketing department.
Under the leadership of General Manager Wu, it is a great honor for me to join China Cattle at the critical moment when the company promotes industry reform, market expansion and sustainable development. After more than two months in the company, the work is slowly unfolding in the study.
First of all, the work of the marketing department is briefly summarized as follows:
On _ _ _ _ _ _ _ _ _, the marketing department was established, with 3 employees.
2.165438+1October 1-8. A. Practice, rectify and record telephone terms;
B. learn the basic knowledge of architecture;
C. training the work flow, business direction and skills of the marketing department.
On March 3rd165438+1October _ _, we began to call and meet customers, mainly to find accurate customer information, introduce our company's design business and good service concept to customers, and further understand what projects customers develop and the requirements for partners.
4.1October 165438+ Visit the customer's home, and in February 65438+ Visit the customer's home. If there are big customers; _ _ _ _ _ and so on. There are _ _ _ customers with projects.
Second, the problems and difficulties in the marketing department:
1, with the customer visits in the past two months, it is more difficult to develop new customers.
2. At present, there is only one visit to customers, and the communication with customers is not deep enough. Some customers have never met the project leader.
3. Business personnel know too little about the basic knowledge of architecture, which affects the depth of communication with customers.
4. The salesman lacks comprehensive business skills.
Third, the marketing department has improved and improved in the following aspects in the new year's work:
1, strengthen the cultivation of business personnel's comprehensive business ability, learn from the basic knowledge of architectural design and communication methods, and improve communication ability and affinity.
2. Make detailed customer visit system, make return visit cycle, closely follow customers and get the latest project information.
3. Communicate with Mr. Wu to promote business to the cities around Yulin, expand market area and increase customer sources.
4. Formulate the salary distribution system, and distribute the commission for salesmen with good performance, so that on the one hand, those with high business ability can help those with low business ability, on the other hand, those with low performance can increase the pressure, and they can't explain to their colleagues all the time. In this way, the sales staff can help each other, work together and increase the strength of the team.
Under the leadership of Mr. Wu, members of the marketing department will study harder and work harder. In the new year, they will devote themselves to their work with a brand-new spirit and have full confidence in doing a good job in the market. I also wish all leaders and colleagues a happy family and a happy work.
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