Gao Lei, general manager of Yi Kai Automobile Co., Ltd. said in his speech: "Yi Kai Automobile will always adhere to the user-centered business philosophy, build a dialogue bridge between brands and users around the core of brand rejuvenation, and create high-value products that are more in line with the expectations of young users, try new marketing paths from multiple angles, and provide users with a life-cycle car experience."
At the auto show, the Yi Kai booth also welcomed the world premiere of the brand's first A-class car, Du Xuan. Under the witness of many media and audiences, Hu, the second-level inspector and party secretary of Automobile Co., Ltd., and Pan Yanlong, the deputy general manager and chairman of Chery Automobile Co., Ltd., unveiled the mystery, which means that the automobile has further built a richer product matrix and fully empowered users to travel with quality.
Subsequently, Kun, vice president of Automotive Research Institute and president of product line, gave a detailed explanation on the product features. As the first A-class sports car built by Yi Kai for young consumers, Du Xuan has a deep insight into the aesthetic preferences of young consumers, and its dynamic and trendy face design shows its sharpness and sportsmanship. The blessing of Chery Kunpeng Power 1.5T has also laid a solid foundation for Du Xuan's ultimate driving experience, further consolidating the title of "Little Cool Man in Curves".
At the same time, in order to give back to consumers' long-term love and support, Li Chunxiang, assistant general manager of Yi Kai Automobile Co., Ltd. and executive deputy general manager of the sales company, announced on the spot that Du Xuan officially opened the "blind subscription". In addition to exclusive rights, the first batch of users who participated in blind subscription also enjoyed heavy surprises. As a brand with its own young genes, Yi Kai actively tries the popular blind subscription model and explores the innovation of marketing model.
It is worth mentioning that the Yi Kai booth also exhibited the star models Xuanjie Pro, Xuanjie and Yikai X3. Xuan Jie Pro, an all-round small steel cannon, has become the "darling" of Yi Kai booth with its fashionable face value, 1.5T engine power and rich intelligent technology configuration. Xuan Jie and Yikai X3 have won the favor of a large number of consumers with their fashionable design, rich configuration and excellent safety strength.
At this year's Chengdu Auto Show, Yi Kai Auto perfectly explained the genes of young brands and the strength of excellent products, and at the same time let users feel the determination of Yi Kai Auto to persist in building cars for young consumers. In the future, Yi Kai Auto will continue to take customers as the center, and Qi Xin will make concerted efforts in brand building, product research and development, user experience and marketing innovation, so as to provide smarter, more convenient and more pleasant full-scene travel experience for young users who are pursuing quality and individuality.