First, promote soft writing.
In this era when content is king, soft text marketing has become one of the preferred promotion methods for new products. Mainly because the promotion of soft text has high cost performance and obvious effect, but the cost is low. Moreover, the higher the quality of soft text, the easier it is to popularize. When your soft articles appear on some high-traffic websites, it is easy for you to promote new products.
However, it is important to note that the promotion of soft articles can never be distributed just by writing a few soft articles. It is necessary to publish soft articles continuously, and launch another soft article in time to maintain the effect before the promotion effect of the old soft article disappears. To do this, we need to prepare soft articles in advance, and plan in advance from content to release, in order to achieve an ideal promotion effect.
Second, the search engine marketing promotion
It is also a good way to promote new products through search engines. Mainly divided into SEO optimization and bidding promotion.
(1)SEO optimization: mainly official website content optimization. Using search engine rules and optimization methods inside and outside the site to continuously improve the ranking of websites in search engines, the company's product websites get free traffic and target users, and the price is low and relatively stable. In addition, the homepage of the website should be concise and generous, so that users who enter the website have a good first impression on the website, and then they are interested in continuing to understand the products.
(2) Bidding promotion: that is, SEM, which we often say, allows users to search for related keywords, click on keyword links on search engines, and enter the website to learn more about the product information they need, so as to achieve the purpose of clinching a deal. The bidding ranking effect is fast, and the higher the cost, the higher the ranking. Good bidding can bring a lot of traffic and target users to the company's new products, and companies with sufficient budgets can give priority to this method.
Third, question and answer marketing
Question-and-answer marketing is one of the online promotion methods based on third-party word of mouth, which can not only interact with users, but also implant product advertisements. It is one of the shortcut ways to establish word-of-mouth for new products, and the cost is low.
The essence of question-and-answer marketing is to move users' concerns to the internet, so that they can easily find the answers to their concerns, thus deepening their understanding and understanding of new products, and being able to recognize new products smoothly and produce purchasing behavior. However, when we are doing question-and-answer marketing, we should not be too straightforward about the implanted advertisements. We must grasp the number and degree of implants, otherwise it will be easily deleted or even blocked by the platform.
Fourth, video marketing.
Nowadays, short videos are becoming more and more popular, and video platforms such as Tik Tok, Aauto Quicker, Microvision, Beauty Shooting and Live Broadcasting are becoming more and more popular, which has indeed spawned many products, such as Piggy Page Watch, Starbucks Cat Claw Cup, major beauty brands and so on. More and more attention has been paid to video marketing, and it has become a sharp weapon for product brand operation and promotion.
Video marketing puts new product information in the form of video, highlighting the selling points of products and letting users remember. This way is in line with modern people's entertainment, easy to be accepted by users, can make users have a desire to buy, and can also highlight the quality of the video.
If a new product goes on the market, the channel construction is not perfect, and the network information has no content, but it is unable to promote it, what should the enterprise do? In fact, we might as well look at investment outsourcing companies, such as Aggregate Investment, which has many years of experience in investment outsourcing and has a professional marketing planning and investment execution team.