As early as July this year, some insiders analyzed, "In July, for example, the intermediary performance shrank by 30% and 35% respectively, and it really fell into the embarrassing situation of changing from a cow to a bear." At present, in the face of multi-city intermediary supervision policy, where will the intermediary go?
Multi-city plus code intermediary supervision
On September 22nd, Shenyang Real Estate Bureau, Shenyang Internet Information Office and Shenyang Municipal Market Supervision Administration jointly issued the Notice on Regulating Real Estate Sales Publicity. Among them, real estate agencies are mentioned, and it is clear that in the process of buying and selling second-hand houses as intermediary agents, the name of second-hand houses should not be listed as school districts; Housing prices shall not be significantly higher than the market and transaction reference prices, and shall not drive up prices; Yin-Yang contracts are strictly prohibited in contract signing.
On September 23rd, the Housing and Urban-Rural Development Bureau of Xi issued the Notice on Promoting the Verification of Rental Housing and Online Signing and Filing of Lease Contracts by Brokerage Agencies. It is emphasized that when releasing the entrusted houses, institutions should verify the ownership of houses and put them on record through the "Xi Real Estate Agency Account Opening and Second-hand Housing Transaction Management System" to obtain the verification code of houses, and shall not release them without verification. At the same time, it is further clarified that the intermediary agency should sign the lease contract online through the trading system for filing within 30 days after reaching the lease.
With the deepening of supervision and regulation of intermediary institutions, on September 26th, Ningbo announced the official launch of the application of "house listing code" to directly intervene in the intermediary market.
According to the statement of Ningbo Housing and Urban-Rural Development Bureau, landlords can sell and rent houses on the official platform of Ningbo Real Estate Market Management Center "Ningbo Real Estate Transaction Information Service Network" (www.cnnbfdc.com) through "Li Zhe Office APP".
It is reported that Ningbo Real Estate Trading Center relies on the "Zhejiang APP" and the background data of the housing management department. Landlords and intermediaries are real names, and all listed houses can be guaranteed to be true.
Point directly at the intermediary chaos and ensure the standardization of transactions.
In fact, recently, words such as strengthening the supervision of intermediary environment and "official real estate trading platform" have frequently appeared in the public eye. There were Hangzhou-Shenzhen before, and now there are Shenyang, Xi and Ningbo. The measures of many cities have also been interpreted by industry experts as official "warnings" to the intermediary industry.
Why are relevant policies on intermediary frequently introduced? Combined with the voice of the market, this problem is not difficult to explain.
Tenant Wang (pseudonym) told the reporter of China Times, "At first, I was looking for an intermediary to rent a house, thinking that I could save something, but later I found it unreliable. The house I am looking for is broken and the terrain is not good. In the process of contact, I also found that some intermediaries are second landlords. " Angel (pseudonym), the tenant, is dissatisfied with the intermediary agency, focusing on his "false promises". Angel said that he shared a house with four people at first, but later there were far more than four roommates, so it was inconvenient to talk about life and it was difficult to guarantee safety.
In addition to tenants, the landlord said that the intermediary also has some unspeakable hardships. Earlier, when contacting the Shanghai landlord Li Yinxi (a pseudonym), the reporter of China Times learned that sometimes the landlord had to raise the rent for intermediary reasons, but when the intended tenant contacted the previous tenant, he would have some opinions on raising the rent.
According to Li Yinxi, generally speaking, the brokerage commission in Shanghai is 50% for tenants and 50% for landlords. However, when an intermediary agency launches a tenant commission-free activity, the landlord's commission will rise to 75%.
Combined with the voices of various social platforms, most netizens' views on intermediaries mostly come from previous unpleasant experiences.
However, some interviewees said in an interview that if the official trading platform is launched in their city, they will still choose intermediaries in the short term.
Zhang Hui (pseudonym) said, "Especially in the sale of second-hand houses, I don't know much about taxation, transfer and process. Choosing an intermediary can save a lot of things. If you rent a house, you will choose a trading platform, which can save agency fees. "
Angel said that the next time you rent a house, you will still choose an intermediary. "Although sometimes the authenticity of the house is difficult to guarantee, it is convenient after all, and it can save time and effort to find a suitable house." He also kept saying that he would be more cautious in renting next time.
From the perspective of the real estate industry, Liang Nan, an analyst at Zhuge Housing Search Data Research Center, told the reporter of China Times that there are two reasons why many cities gradually strengthen the requirements for the intermediary environment. "On the one hand, due to market chaos such as fake housing, unreasonable agency fees and illegal operation of employees, higher agency fees have become a booster for the price increase of second-hand housing to a certain extent, which is not conducive to the stable operation of housing prices; On the other hand, the supply of second-hand houses is relatively large, and the launch of the official trading platform has increased the sales channels of houses for owners, which is conducive to improving transaction efficiency to a certain extent. "
Large-scale industry rectification has come.
However, it is not difficult to find that both leasing groups and trading groups still accept the existence of intermediaries, but there is no doubt that the current strengthening of supervision has indeed caused a big impact on the intermediary industry.
Among them, Shenzhen is the most typical. According to the report released by Shenzhen Real Estate Agency Association, as of June 30th this year, in the first half of this year, there were 104 intermediary stores closed in Shenzhen and handled industrial and commercial cancellation, and the proportion of planned or closed stores was1.1%.
Under the rectification of the industry, a large number of employees have transformed. In the investigation, the reporter of China Times found that some intermediaries have formed a "one-stop" service with the decoration industry. By tapping the customer base of decoration industry, they can find interested buyers and sellers or renters and lessors, and then facilitate the transaction through hidden anti-commission and discount.
A practitioner who recently left the intermediary industry told reporters that some intermediary discounts are very common. In addition to large intermediaries, practitioners will have their own "small methods" to facilitate transactions. "Sometimes it will be very helpless, but this is not only our work, but also our life."
At present, many cities are upgrading their normative policies for intermediaries, and many intermediary stores have closed down one after another. Does this mean that intermediary industry will gradually withdraw from the market?
In an interview with the reporter of China Times, Liang Nan said that although many cities have strengthened restrictions on intermediaries, real estate agents will not cancel them. With the gradual implementation of various policies, the second-hand housing information will be more transparent and the housing transaction process will be further standardized. At the same time, violations will be reduced, the intermediary industry will be more standardized, and the service level of intermediaries and employees will be higher.
Li, chief researcher of Guangdong Housing Policy Research Center, said that intermediaries are close to the market, flexible and have the advantages of diverse services, and it is difficult to be replaced. "The key is that the intermediary should practice internal strength, improve service awareness and service ability, and can't rely on flickering."
The director of Beijing Jin v. Law Firm also believes that real estate agents will still exist in the future, but they should be more standardized, more professional and more reasonable in fees.