Market economy has entered the era of honesty, and honesty, as a special form of capital, has increasingly become the foundation and source of enterprise development.
There is a famous saying in the venture capital circle: "The first element of venture capital success is people, the second element is people, and the third element is people." This is enough to prove that venture capitalists attach importance to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. What can be changed in time is only the quality of entrepreneurs, which is difficult to change in a short time.
The quality of entrepreneurs determines the market reputation and development space of enterprises. If you don't keep "integrity", you may "win temporary benefits", but you will inevitably "lose long-term benefits". On the other hand, it can bring rolling financial resources with good reputation and make entrepreneurship better and better.
Self-confidence: the driving force of starting a business
Wada Kazuo, the founder of Japanese Yaohan Group, started from a small fruit shop, but was burned by a big fire with his bare hands. However, supported by the belief that "you can't build a new one without destroying the old one", he finally made a comeback and became a famous entrepreneur.
People's will can exert infinite power to turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. I have confidence in myself and the future. I firmly believe that success or failure is not destiny takes a hand, but my own efforts, and I firmly believe that I can overcome all difficulties.
Courage: regard setbacks as the cornerstone of success.
Silicon Valley has the reputation of "entrepreneurial base camp". Every year, tens of thousands of enterprises fall down and thousands of entrepreneurs become rich overnight. John, a well-known American entrepreneurial coach? Naishan said: "The secret of creating a myth of success in Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are a valuable foundation for creating the next success. "
Success requires experience accumulation, and the process of starting a business is to turn over and climb the slope in constant failure. Only by accumulating experience and wealth in failure and making continuous progress can we reach the other side of success. American 3M Company has a "wise saying" about starting a business: In order to find a prince, you must kiss countless frogs. For entrepreneurs, they should have the courage to face difficulties and dare to "kiss" difficulties.
Leadership: the intangible capital of entrepreneurs
A lion leads a flock of sheep better than a sheep leads a flock of lions. This old western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from team strength, but it depends more on the leader himself. Entrepreneurs are a spiritual banner of enterprises, and their words and deeds will affect the rise and fall of enterprises.
Corporate culture is called the soul and spiritual pillar of an enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs, which is the "unrepeatable" wealth of employees and the key to the survival and development of start-ups.
Love: the catalyst for the success of entrepreneurship
In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in the success of entrepreneurship. Caring is an important factor that constitutes honesty and a good business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success.
David packard, founder of hewlett-packard, put forward: "an enterprise's responsibility to society is far more important than that of shareholders." The billionaire lives in a simple house, but he has donated countless money to many universities and charitable foundations.
Enterprises actively undertake social responsibilities, enthusiastically support public welfare undertakings, form a good social reputation, and then have a strong supporting role for the development of enterprises. A successful person once lamented that sometimes, no matter how much money is spent on advertising, it is better to do more things that are beneficial to society and get twice the result with half the effort.
Social skills: use your strength to find shortcuts.
In the past, people always emphasized self-employment, but now this concept is changing. The role of interpersonal relationship in entrepreneurship is gradually increasing, and the circle of contacts is increasingly becoming a "reservoir" for entrepreneurial information, funds and experience, and sometimes it can even play a magical role in business activities.
At present, the role of "friend economy" in attracting investment is increasingly apparent. The members of China Financial Investors Club of Peking University include the owners of investment companies, securities dealers, bankers and financial officials of government departments, who control the capital of 654.38+02 billion yuan and unlimited business opportunities.
Cooperation ability: seek advantages and avoid disadvantages, and form a joint force.
Miracle, president of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs that a good entrepreneurial team is the key to Ctrip's success.
Team members of Ctrip. From Oracle Bone Inscriptions, Deutsche Bank and Shanghai Travel Agency. It is the perfect combination of technology, management, financial operation and tourism. Everyone started a business together, shared their knowledge and experience, and avoided many "minefields" for starting a business.
Innovative spirit: the vitamin of successful entrepreneurship
Ceng Xianzi, the founder of Goldlion Railway, said: "Business needs creativity, not capital!" In the fierce competitive market, it is difficult for enterprises lacking innovation to gain a firm foothold. Reform and innovation will always be the source of enterprise vitality and competitiveness.
Courage: Do it when you have to.
In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you must try decisively.
A keen eye: those who know the times will eventually succeed.
In business, vision plays a decisive role. Many small entrepreneurs with little money have gained their "first pot of gold" by accurately grasping some obscure information. In the early days of market economy, there are many opportunities, as if you can make money by doing anything, as long as you have enough courage and ability. But now people in every industry and field are doing it. Fierce market competition declared the end of "profiteering era" and replaced it with "meager profit era". Therefore, entrepreneurial opportunities must be explored by entrepreneurs themselves.
Implement the overall strategy of entrepreneurship
Impulse!
It is the driving force of entrepreneurship. Without impulse, there is a lack of motivation to let go and stand on your feet. But under the impulse, if you want to succeed in starting a business, you still have to follow certain steps step by step, so as to improve the chances of success in starting a business.
Consulting professional entrepreneurial consultants.
It is necessary to make preparations in advance if you want to succeed in starting a business. Before starting a business, you should first consult a professional business consulting agency or consultant. You can spend money to find some professional consultants, or you can choose some free consulting institutions, such as associations and government agencies.
Write a business plan
The writing of the plan is not only necessary, but also very important to the whole entrepreneurial process. Because, through the writing of the plan, you can not only know more clearly whether the plan is complete and comprehensive, but also find someone to invest in shares or provide advice before you have specific content. If you want to apply for a youth entrepreneurship loan, you must also attach a plan.
Venture capital raising
The hardest part is actually in the beginning If you don't have enough funds, it will be even more difficult to start a business. When the venture capital of entrepreneurs is insufficient, the way to raise funds can not only borrow from relatives and friends, but also try to seek relevant loan resources from the government to solve the problem of insufficient venture capital.
How to choose industry to decide products
Before choosing the industry you want to start a business, you must first measure how much venture capital you have. Because the total investment for various industries is high or low, each industry is different, so first measure what industries your own funds can do, and then make further plans. Then according to the development prospects of the industry, their own interests, specialties, tendencies, past relevant work experience, industry competitiveness and other factors to evaluate, to see which industry they are suitable for and which industry they are engaged in has the most competitive advantage.
Learn business skills
After choosing the right industry, the next question is how to manage technology. Of course, if you choose to join a chain store, the headquarters will teach you all the skills. However, if you start your own business, you must find ways to teach yourself. As far as learning approaches are concerned, there are generally many skills classes in the local area, including all kinds of catering, snacks, coffee, foamed black tea, flower arrangement, wine mixing and so on. In addition, some vocational training centers also offer various vocational training courses. Before opening a shop, it is best to have practical experience in this industry.
Selection and decoration of storefronts
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. Just in the process of looking for a store, it is often impossible to find an ideal store at one time. At this time, you must be patient and keep looking. Don't give up halfway Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. The choice and decoration of storefronts will be favorable factors to attract customers.
Apply for a business license
You must apply for relevant licenses before opening a store, otherwise it belongs to unlicensed operation. There are two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to be registered as a profit-making enterprise and issued by the local county and city industry and commerce. Most shops can only register for-profit enterprises because of lack of funds. In addition, you must apply to the tax authorities for a unified invoice, unless it is allowed to be exempted from using a unified invoice, it must be handled. In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, but to be used by yourself, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different.
Prepare financial instruments and equipment
Next, you must be prepared to buy all kinds of equipment and money-making tools in the store. Because a store needs to prepare a lot of complicated things, in order to avoid omissions, it is necessary to write a list of equipment for opening a store, listing all the details, large and small, indicating the name, quantity and unit price of each household appliance, so as to know how much it costs.
Opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery.