1. Determine the target market: understand the needs and preferences of target customers, and choose appropriate sales channels and marketing strategies.
2. Design brand image: design unique brand logo and packaging for Yunnan Pu 'er tea to improve brand recognition and reputation.
3. Establish a sales network: Establish a sales network through online and offline channels, such as opening an e-commerce platform and boutique stores.
4. Promotion planning: Develop various marketing activities such as tasting meeting and tea culture exchange meeting to improve brand awareness and product sales.
5. Training shopping guides: Improve the tea knowledge and sales skills of shopping guides through training, and enhance consumers' awareness and willingness to buy products.
6. Provide differentiated services: provide consumers with better product quality and service experience, such as personalized customization and after-sales service.
7. Supervision and feedback: regularly supervise and feedback the sales network and marketing strategy, and adjust and improve it in time.