1, two-way information transmission;
2. The dual purpose of promotion;
3. Flexibility of interest rate adjustment process;
4. Long-term friendly cooperation.
Disadvantages:
1, with large expenditure and high cost;
2. The requirements for sales staff are very high.
Personal sales promotion is a unique way of sales promotion with strong human factors. It has many characteristics different from other promotion methods, and can achieve many goals that other promotion methods can't achieve, and the effect is extremely remarkable.
Relatively speaking, personal promotion is more suitable for promoting products with complex performance. When sales activities need more problem-solving and persuasion work, personnel promotion is the best choice. Persuasion and explanation ability are particularly important in personnel sales promotion activities, which will directly affect the sales promotion effect.
Extended data:
Basic forms of personal marketing:
(1) Establish your own sales team and use the sales staff of the enterprise to sell products. In western countries, the members of the company's own sales team are called salespeople, sales representatives, sales managers and sales engineers.
(2) Enterprises can hire professional contract salesmen. For example, manufacturers, sales agents, brokers, etc. They pay commission for the expected sales.
(3) Enterprises can hire part-time sales staff to promote sales in various retail business places through product operation demonstration, on-site demonstration, consultation and introduction, and charge commissions according to the proportion of sales.
Baidu Encyclopedia-Personnel Promotion