2. Be familiar with the quotation composition of each model;
3. Have professional theory of automobile and be familiar with automobile structure;
4. Familiar with one-stop service rules;
5, understand the corresponding policies, regulations and systems;
6. Understand the psychology of customers and be good at communicating with customers.
Every link of automobile sales has different customer mentality, and the focus and requirements of sales work are also different.
1. Reception: The most important thing in reception is initiative and courtesy. When a salesperson sees a customer visiting, he should immediately come forward and greet him with a smile. If accompanied by other customers, communicate with the accompanying customers with eyes. While making eye contact, the salesperson should briefly introduce himself and shake hands with the customer politely, and then ask the customer what help he needs. Try to be warm and sincere.
2. Consultation: The purpose of consultation is to collect information about customers' needs and try to meet their needs.
3. Vehicle introduction: The most important thing in the product introduction stage is pertinence and professionalism. Sales staff should have professional knowledge and sales skills of the products they sell to improve customer satisfaction.
4. Test drive: During the test drive, customers should focus on the experience of the car, avoid too much conversation, and let customers focus on getting the first experience and feeling of the car.
5. negotiation: usually price negotiation. Sales staff should pay attention to ensure that customers have fully understood the information about prices, products, offers and services before the price negotiation begins.
6. Signing a contract: Don't have suggestions such as urging tendency in the closing stage, try to create a relaxed signing atmosphere and promote a smooth closing.
7. Perfect new car delivery process. The signing of the contract by the customer does not mean the end of the transaction. The new car delivery process is very important, so that customers can drive away as satisfactorily as possible.