Starting from Yuheng Bincheng, 30 kilometers north, at the intersection of Dayang Road and Tang Xin Road in Fuyong Street, Baoan, the first thing you see is COFCO Phoenix Garden Community.
One is a well-known luxury residence in Shenzhen Bay, and the other is a nameless ordinary residence, both of which were awarded by informed criticism of Shenzhen Housing and Construction Bureau because of the owner's price increase behavior.
65438+February 18, Shenzhen Housing and Construction Bureau announced for the first time that it would take action against second-hand housing owners, and announced that it would investigate Hengbin City, COFCO Phoenix Garden and other communities that made collective price increases and maliciously speculated on the price of second-hand housing, and interviewed relevant parties who made collective price increases, and suspended the online signing procedures for second-hand housing in the above two communities.
In June this year 165438+ 10, the vitality of Shenzhen's second-hand housing market was activated after the change of luxury home identification standards. Industry chaos also followed, and the scene of joint price control by owners swept the second-hand real estate in many areas of Shenzhen. Active owners take the lead in initiating price increase proposals within the community owners, and set the listing reserve price higher than the market price for the housing in the community. Try to raise housing prices in an alliance way until the relevant departments intervene.
As an important part of the real estate second-hand housing transaction chain, Shenzhen intermediary industry has also launched a "self-inspection".
"Since 12, 18, Shenzhen Shell has been conducting self-inspection, and a number of properties with owners' speculation, including the above two communities, have been removed from the shelves. Properties with a unit price of more than RMB 0.7 million per square meter/kloc will not be displayed on the platform for the time being. " On February 22, 65438, the person in charge of a store in Longhua, Dehua, Shenzhen told the Times Weekly reporter.
On February 22, 65438, Zheng Shulun, managing director of Shenzhen Zhongyuan, believed that Shenzhen was the first case in China to investigate the suspected inventory and price control of second-hand houses. Freezing the online sign of the problem community is undoubtedly a warning to the market. Both owners and customers will take a wait-and-see attitude towards uncertainty and believe that the market will cool down in the short term.
The shopkeeper rallied to raise the price.
65438+February 2 1, Wang Lin (pseudonym), the owner of COFCO Phoenix Garden, told Times Weekly that due to policies such as luxury house tax, the apartment of more than 80 square meters in his community was very popular, and there were not many people looking at the house on weekends, and the price also rose, but the unit price did not rise too much.
65438+February 65438+March, a letter from an owner of COFCO Phoenix to all owners went viral in the circle of friends.
In the name of "starting the first shot of asset defense", the article calls on all owners to raise prices collectively. "Put the price of 56000? 65,000 yuan is the limit. It is suggested that "the owner who is in a hurry to sell should take 55,000 yuan as the lowest price". If it is less than 55,000 yuan, "close it immediately, raise the price again and then hang up".
COFCO Phoenix Garden opened on 20 15, and the price was about 35,000 yuan/square meter. According to Anjuke's data, 20 19 1? 1 1 this month, the average transaction price of the community was around 45,000? 46,000 yuan/square meter.
Wang Lin, the owner, said that there was no proposal for price increase among the owners before, but the behavior of individual owners did not represent the wishes of all owners.
"At the beginning of 65438+February, I hung my 87-square-meter house to the agency, with a total price of 4.5 million and a unit price of 5 1.7 million/square meter." Wang Lin told the Times Weekly reporter that some buyers were ready to sign the contract, but because they informed the community, they could not sign the contract online, and the intended buyers turned to other surrounding communities. "If there are strong customers now, 4.35 million yuan can also be sold."
On February 22, 65438, an intermediary near the community told Times Weekly that up to now, the highest turnover of Fenghuang Lane was 54,000 yuan/square meter, which did not reach at least 55,000 yuan as mentioned in the Proposal. The reason for the higher price of this house is its orientation and better interior decoration.
As for when the online signing can be resumed, the above-mentioned intermediary said that it is not possible to determine the time at present, so you can look at the house first and sign the purchase agreement. However, he reminded that it is necessary to go to the Ministry of Housing and Urban-Rural Development to open a transaction risk report. If the house is urgent, there are surrounding buildings recommended.
In addition to COFCO Phoenix Garden, Yu Hengbin City in Shenzhen Bay was also named by Shenzhen Housing and Construction Bureau, and it was also the first property to "control the rise".
165438+1On October 22nd, a screenshot of the chat of the owner of Building No.4 in Hengbincheng Phase II was quietly circulated among intermediaries, which led the owners to take the lead in bidding. "The owner of apartment D in the group obeyed the command and unified the listing price of 26 million yuan. If it is lower than this, it will not be sold. " "I will retire at 2680 (ten thousand yuan)." Soon other owners echoed. "Anyway, it is more than 26 million, arranged once a week and 27 million next week." ?
Yuheng Bincheng Phase II D apartment is 89 square meters. If the total price is 26 million, the listing price has reached 292,000 yuan/square meter.
20 13 September in Hengbincheng Phase I, about 50,000 yuan. The average price is 60,000 yuan/square meter. 20 15, 1 1 month, the second-phase products entered the market, and the average selling price has risen to 1 1 ten thousand yuan/square meter. According to the data provided by the intermediary, in mid-September this year, a set of 88-square-meter 4 rooms in the second phase of Hengbin City was sold, with a total transaction price of 23.75 million yuan and a unit price of 270,000 yuan/square meter.
The price increase channel continues to open, and Li Jun (a pseudonym), the owner of the second phase of Hengbin City, is deeply touched. "At the beginning, it was only 1 10000 yuan/square meter, and now it has doubled in less than five years." Seize the rising trend of Li Jun, 20 17 started with a house of the same area.
Regarding the proposal to raise prices, Li Jun said it was more like a joke. At present, the owner has banned all news about house prices. In his view, if you can sell high-priced houses, it means that their market value is recognized, but they will not be blindly incited and will not actively participate in real estate speculation.
"As far as I know, there is a set of 1 10 square meter in the first phase, and the sales unit price has risen to195,000 yuan/square meter." Li Jun said that lots, new houses and degrees constitute the great advantages of Hengbin City. "In the second phase, the owner is going to sell an 88-square-meter house. At present, the external price is 26 million yuan, but because it is a high-rise building with invincible sea view, the price is naturally high.
65438+February 2 1, an intermediary manager in charge of Houhai District told Times Weekly that the unit price of the second phase of Yuheng Bincheng was raised to 290,000 yuan/square meter at the beginning of February. He pointed out that there are not many listed houses in Hengbin City at present, and the bargaining space is very small.
Yuheng Bincheng was caught off guard by a prospective owner who had signed a house purchase contract in informed criticism.
On February 22, 65438, the prospective owner, who did not want to be named, revealed to Time Weekly that he had signed the contract and paid the deposit before February 22, 65438. However, because Yu Hengbin was criticized by name and could not sign online, his loan was restricted.
According to a survey conducted by Times Weekly, there are dozens of communities with similar price increases among the owners, including Yishan County, Hongrongyuan Yicheng Center, Shiyuecheng, Zhonghai Cui Yi Villa, Jintangtang Road, Hepingli, Tian Yue No.1 and many other real estates.
Housing and construction bureau, intermediary self-examination
Although the owners of COFCO Phoenix Garden and Yuheng Bincheng emphasized that "it's only personal behavior, not control", the relevant departments in Shenzhen began to investigate this.
65438+February 17 and 18, Shenzhen Baoan District Housing and Construction Bureau and Nanshan District Housing and Construction Bureau issued notices for two consecutive days. In addition to suspending the online signing procedures for second-hand houses in Phoenix Lane and Yuheng Bincheng, COFCO also announced a series of measures to deal with suspected malicious speculation. Once the behavior of driving up housing prices is verified, the relevant responsible persons will be blacklisted, and relevant measures such as restricting their buying and selling houses will be studied.
According to the circular, if illegal acts such as disturbing market order are found, they will be handed over to public security, market supervision, justice and other departments for legal treatment.
12, 19 In the evening, Shenzhen Housing and Construction Bureau said that according to the requirements of the long-term macro-control mechanism, the annual increase of second-hand houses in Shenzhen should not exceed 5%. If the increase of second-hand houses obviously exceeds the recent transaction price, the owners of the community collectively raise prices in series, and the citizens can complain to the district real estate authorities.
In the notification of Shenzhen Housing and Construction Bureau, it also issued a warning to intermediaries, and it is strictly forbidden for intermediaries to participate in malicious speculation on housing prices. Offenders will be suspended from the online signing authority and included in the blacklist of industry integrity.
In fact, in this "control" storm, there are also intermediaries.
According to media reports, the owner of the community in Meilong Town of Jindi is also a real estate agent. In mid-June, 5438+February, the agent launched a price increase initiative among the community owners.
65438+On February 20, an intermediary industry veteran told Times Weekly that the intermediary made the owner willing to pay the house on the grounds of controlling the rise in house prices. In the intermediary industry, mastering the house gives the intermediary a natural advantage, especially when the market is hot, the house is even harder to find.
The self-inspection actions of the intermediary industry have also started simultaneously.
The above-mentioned agent of Shenzhen Delou Longhua told Times Weekly that on June 5438+February 18, the agent was also strengthening its own management. Deyou Headquarters removed Shenzhen Branch from Store A in Meilong Town, Delou Jindi, and made red line treatment for brokers involved in compliance management violations, deducting 12 credit score and limiting 6500.
"From 65438+February 18, Shenzhen Shell Department began to check all the listed prices." The intermediary told the Times Weekly reporter that as long as the listing price is higher than the surrounding market price or about 15% of the previous transaction price, and the unit price is above 1.7 million yuan, Shell APP will not display such houses.
Zhongyuan is also following up. "For the problem communities and individual houses with high unit prices, the rectification has been completed and removed from official website and other commercial websites." Zheng Shulun said.
65438+February 65438+February, an intermediary in Shenzhen Zhongyuan told the Times Weekly reporter that the company explicitly requested that it should not publish a description of the real estate development situation in the near future, nor should it imply the rise in housing prices.
According to Times Weekly, at present, the residential areas under the intermediary platform mainly include Hengbin City, COFCO Phoenix Lane, Emerald Coast, COFCO Tian Yue No.1, Qinchengda and China Resources Shenwan Yuefu. The communities removed by the intermediary platform are all in Nanshan and Baoan. Except for COFCO Phoenix Lane, others are luxury houses or the unit price is too high.
Shenzhen property market is picking up.
Behind the owner's price increase is the gradual recovery of the Shenzhen property market.
From 20 16, the new round of regulation brought about the market cooling, to the beginning of 20 18, when the "three prices in one" landed, and then to 2065438+08, "7.31New Deal". Shenzhen property market has been hovering at the low point of transaction for more than two years, but after entering 20 19, the market began to pick up gradually.
According to the online signing data monitored by Shenzhen Zhongyuan Research Center, 0 sets of new houses were sold in the first half of 20 176865438+, up 38. 1% year-on-year, and the transaction volume was 1720500 square meters, up 33.5% year-on-year. The area is about 2.564 million square meters. Compared with the first half of 20 18, the number and area of apartments decreased by 7.5% and 7.4% respectively. The price of second-hand houses is 52,543 yuan/m2, which is 4.2% higher than last year's average price and 12 higher than last year's 1.9%.
165438+1In mid-October, Shenzhen changed the criteria for the identification of luxury houses, and the enthusiasm of the second-hand housing market was ignited.
"The house I fancy has risen by 20% to 30% in a month, and now the listing price is more than11million yuan." On February 22nd, 165438, Qin Zheng (pseudonym), who worked in Shenzhen for five years, told Times Weekly that she planned to buy a house in Shenzhen after "double 1 1", but in more than a month, she was repeatedly put forward by the owner.
Qin Zheng told the Times Weekly reporter that due to the direct stimulation of the luxury home relief policy, there are few good houses in hot areas such as Baoan Center and Nanshan, and many of them need to be robbed. The rise in the volume and price of second-hand houses has also boosted the popularity of new houses. "On February 22, 65438, Guangming just needed an online opening. I participated in the WeChat online house grab, but in just over 30 seconds, more than 300 suites were sold out, and I didn't choose at all."
65438+February 65438+June, the National Bureau of Statistics announced the housing prices of 70 large and medium-sized cities nationwide in June 165438+ 10. According to preliminary calculation, the sales price of new commercial housing in Shenzhen increased by 0.2% month-on-month, and the sales price of second-hand housing in Shenzhen increased by 1.4% month-on-month. Judging from the volume of transactions, the volume of second-hand housing transactions has increased substantially, reaching a new high in nearly three years.
According to the statistics of Shenzhen Zhongyuan Research Center, in June, 80 1 13 sets of second-hand houses were sold, exceeding 8,000 sets for the first time since May, 20 1 1.8% from the previous month and 9 1.9% from the same period last year. The average price of second-hand goods also rose slightly, reaching 55,499 yuan/square meter.
65438+February 65438+March, Ai Zhenqiang, the chief researcher of Mingyuan Real Estate Research Institute, pointed out to the reporter of Times Weekly that the current warming rhythm of the first-hand and second-hand housing markets in Shenzhen is inseparable from the release of policy dividends.
"From the release of Guangdong-Hong Kong-Macao Greater Bay Area planning, to the release of the pilot demonstration zone in August 18, and then to the liberalization of home ownership by people from Hong Kong and Macao, the changes in luxury tax recognition standards have injected optimism into the market." Ai Zhenqiang said.
But for this young city, the shortage of residential land supply makes the scarcity of housing more prominent.
According to the incomplete statistics of Time Weekly reporter, in the whole year of 20 19, Shenzhen * * * sold more than 60 plots of land, of which only 10 plots of residential land, and most of the rest were commercial plots, industrial plots and logistics plots.
"Shenzhen's household registration policy is the most relaxed among all first-tier cities." In Ai Zhenqiang's view, the steady influx of high-net-worth young people in this city constitutes a strong market demand.