What is the category of Tmall local life service?
In the localized life service class.
What are Tmall's localized life service categories?
Tmall has a wide range of local life services, providing users with some localized services, such as moving, housekeeping and babysitting. , including leisure and entertainment, fitness, beauty salon, wedding photography, parenting education and other services within three kilometers of the city.
Tmall has strict control over local businesses. At present, Tmall only attracts investment in the following six categories: home appliance service, 3c digital service, clothes cleaning and maintenance, housekeeping service, beauty and manicure, and home improvement service.
The mode of inviting people to settle in reflects Ali's emphasis on Tmall's localized life service and its rigorous layout.
What adjustments have been made to Tmall's investment rules?
In order to maintain the market order and promote the development of the platform, Tmall has made the following adjustments to the investment rules for 3C digital categories: under 3C and household appliances business categories, the authorization requirements for franchisees are revised as follows: franchisees must submit a complete authorization within Level 2, with trademark rights as the source.
In order to help merchants realize the digital upgrade of all business links, Ali said that in the coming year, Tmall Local Life Service will upgrade "Taiwan Province Digital Intelligence" for 65,438+0 million merchants.
It is good news for the merchants of Tmall's localized life service. Traffic is undoubtedly very important, but for today's businesses, digital operation ability is the most important thing.
Ali Local Life will also serve 5,000 life merchants to open Tmall stores, realizing the seamless connection between retail e-commerce and local life, which means that more than/kloc-0.0 million local merchants will be seen by consumers in Taobao.
At the same time, Ali local life will provide businesses with more traffic, lower commission and better service, greatly lowering the threshold and helping businesses do business at low cost.