1. Preface, market research and analysis, in which the market research part is subdivided into the aftermath and analysis of industry trends and the research and analysis of enterprises.
2. Analysis and investigation of potential competitors and competitors.
Thirdly, the next step is to work out enterprise strategy and product planning according to the survey results;
Fourth, formulate specific implementation plans;
Five: concluding remarks.
Investment promotion planning is to use the knowledge and wisdom of investment promotion personnel to plan a series of activities to attract foreign investment projects to settle down.
Investment planning process:
project evaluation
Comprehensive evaluation is made from the aspects of enterprise background, strength, products (services), brand, teamwork, business model, investment policy and investment conditions.
Planning drawing
Improve brand and project packaging, formulate investment promotion plan, select advertising form and media combination according to customer situation and investment promotion target, set up investment promotion team, sort out investment promotion policy, enhance project selling point, and make investment promotion business suite.
Project promotion
The training department trains the investment promotion team, issues a series of investment promotion advertisements, monitors the delivery effect and promotes optimization.
Investment promotion implementation
Communication, evaluation and screening of potential customers, invitation of potential customers, investment promotion in conference planning, assistance in the implementation of investment promotion meeting, negotiation and signing of investment promotion customers.
Project signing
Invited inspection and contract signing.
The role of soft writing in investment promotion planning;
In the process of construction, most enterprises unconsciously ignore the most important link in soft text marketing-quality. When a brand's positive information is overwhelming, the effect of soft text moistening things will come out. Juhai Technology has been adhering to the concept of "quality is above everything else" and has made its soft text marketing "invisible stone".
For enterprise soft text marketing, it is mainly to integrate soft text with some soft carriers to create marketing opportunities. Because the dominant idea in soft text marketing is to combine all available resources to make your own soft clothes, you need to constantly adjust your plan in the process of soft text marketing. After all, not every situation has been considered. Here, it is necessary to clearly distinguish the methods in different soft text marketing according to the marketing effect that has been achieved.
In real life, soft-text marketing can avoid being gorgeous and shocking, but we must pour out family words, because the most touching thing is family words; Every word is for the benefit of consumers. There is a simple reason. One of the important functions of soft writing is to enhance the corporate image. If you look closely, you will find that many large enterprises are implementing soft text marketing. Finally, due to the concealment in form and the suspense, integrity and visibility in expression, online marketing media has grasped the psychology of consumers and played an immediate role in the promotion of enterprises.
Enterprise development is inseparable from trust. If soft text marketing lacks quality, it is like a person losing his soul. Then, everything is a cloud. Not only can it not effectively enhance the image, but it will damage the image and bring negative publicity. Juhai technology makes trust no longer far away, and "escorts" your road to success with your unique sincerity.