1. Clarify the Internet insurance business from the official level. From the content point of view, it should be Internet insurance in a broad sense (Song Cheng, director of assured insurance products, has discussed it in "Internet Insurance: Counterattack 20 13 Fantasy 20 14", and those who are interested can search for it themselves). This gives the insurance industry enough imagination. Insurance companies or intermediaries can operate Internet insurance business as long as they meet the basic requirements of the documents. In addition, this will promote more full market competition and be conducive to the healthy development of the insurance industry.
2. Make clear provisions on cross-regional operation. Previously, due to the lack of supervision, there were many disputes caused by cross-regional operations in practice. And "exclusive products sold online" has also attracted a lot of media attention, so I don't need to elaborate here. It should be noted that the original text is "If the product is approved by the China Insurance Regulatory Commission as an exclusive product for online sales, the business area can be extended to the business scope of a legal person institution without branches". We can't ignore the approval of the regulatory authorities. This setting is actually to guide insurance companies to actively carry out product innovation from the perspective of supervision. You can let go of your hands and feet to set up the "exclusive products for online sales" that you think are scientific and reasonable. As for compliance, it needs to be evaluated.
Two. Operating conditions of insurance companies
1. The Internet insurance management system is more reasonable and perfect. Since the second half of 20 13, internet insurance business has emerged with the tide of internet finance, including insurance company official website, e-commerce platform, insurance intermediary and so on. It can be said that the phenomenon of mixed fish and dragons is inevitable and will exist. The "Notice" clearly stipulates the requirements for business qualifications of relevant websites, which is conducive to the standardization of Internet insurance business.
2. Provide professional qualifications for consulting and sales personnel. This is a great challenge for insurance companies and intermediaries, and it will have a certain impact on the internet insurance business. Prior to this, many insurance companies may directly transfer some personnel from other business departments and directly set up project teams or business departments to operate Internet insurance. It is conceivable whether they have the qualifications of sales staff. And JD.COM, Suning and other e-commerce platforms can be imagined. Although the necessity of pre-job training and on-the-job training has been emphasized before, the implementation may not be enough. If the "Notice" is finally implemented, this part of the staff will be greatly affected, and at least special systematic training is needed.
3. Standardize the methods of payment and receipt of Internet insurance business carried out by intermediaries. Perhaps inspired by the agent system, the Notice stipulates that "insurance companies operating Internet insurance business through cooperative institutions shall realize centralized collection and payment, and cooperative institutions shall not collect premiums." This will affect the business model of some intermediaries, but some institutions have been doing this work before, such as assured insurance. Therefore, it may have a certain impact on the business model and even market share of insurance intermediaries. After all, the Internet industry is changing rapidly, and people who can seize opportunities will rise rapidly.
Third, product and publicity management.
1. Fully consider the characteristics of the Internet and encourage product innovation. Simple and easy to understand, easy to insure will become a basic feature of internet insurance products, and all kinds of unexpected novel insurance products will appear in BLACKPINK. Of course, some products will fail, but insurance companies dare to try and make mistakes, at least for consumers.
2. Standardize the contents and methods of publicity. This aspect should be based on the supervision experience of bancassurance business. It is stipulated that "unified and standardized publicity and sales texts and terms shall be formulated, and the cooperative institutions shall not modify them without authorization", and "dividend-sharing, investment-linked insurance and universal insurance products shall be marked with income uncertainty in bold type not less than the product name and font size in a prominent position on the product sales page", which need not be repeated here.
3. The supervision of product promotion activities is more in line with the characteristics of the Internet. This is mainly reflected in promotional activities such as giving away insurance, which has been discussed online and will not be repeated here. Promotional activities are extra expenses, which allow consumers to get benefits by giving away or discounting, because the related expenses are reduced online. It should also be noted that the "Notice" has differentiated the supervision of ordinary insurance products and guaranteed and savings insurance products, that is, it has made different provisions on the upper limit of the total premium ratio of products. In order to guide insurance companies to pay attention to or tend to the insurance protection function.
Fourth, sales management and service standards.
1. Put forward the Internet insurance service standard. Including immediate underwriting in principle, surrender within five days, real-time inquiry, online application for surrender and other service standards, is actually an invisible screening index for existing operating institutions. It is not difficult to foresee that service standards will become an important regulatory content besides product promotion content.
2. Encourage simplified operation procedures. The completion of insurance business is a long process, which is flattened by the Internet. In other words, it can reduce the operational lag of the business, and even reduce some complicated operational processes (one of the influences of funds such as Yu 'ebao on the bank's wealth management business is the rumor that "the first purchase interview procedure will be cancelled"). Encouraging business process innovation in the form of electronic signature can promote the development of insurance business.
Verb (abbreviation for verb) information and transaction security
1. Emphasize the storage and maintenance of customer information. This aspect is the responsibility of insurance companies and internet companies, and need not be emphasized. There is only one thing to note. "When an insurance company operates Internet insurance business through the website of a partner institution, it shall import the complete insurance information filled in by the insured into the core business system of the insurance company within 24 hours after the transaction." This provision actually puts forward certain requirements for the information docking ability of insurance companies and intermediary platforms.
Supervision and inspection of intransitive verbs
1. Make specific provisions on the suspension and termination of Internet services. In particular, it is mentioned that insurance companies should terminate new Internet services and not stop their online services before all existing policies expire.
All in all,
The Notice regulates the operation mode and business form of the existing Internet insurance business, which is conducive to the long-term healthy development of the insurance industry.
The influence of the Notice on the insured, that is, consumers, is mainly manifested in that the insurance demand can be responded and satisfied faster, making it possible to provide high-quality and low-cost insurance services; For insurance companies and intermediaries, it is conducive to adjusting existing business forms, encouraging product research and development and innovation, and providing possibilities for winning market opportunities; For the regulator, namely the China Insurance Regulatory Commission, it is necessary to improve the scientificity and rationality of the regulatory system, respect the basic characteristics of the Internet, and promote the stable operation of the insurance industry.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.