Metersbonwe Bang Wei Bang Wei Group Co., Ltd. was established in 1995, which mainly develops, produces and sells brand leisure series clothing. At present, Metersbonwe has branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Tianjin, Jinan, Kunming, Fuzhou and Ningbo. "Metersbonwe Bang Wei" is a local leisure clothing brand independently founded by the Group. On April 22nd, 1995, the company opened its first "Metersbonwe Bang Wei" store. Up to now, "Mi Bang Wei" has more than 600 stores in China.
The group took the lead in adopting the "virtual management" mode in the domestic clothing industry and took the development road of brand chain management. 200 1 on the basis of "virtual operation" and steady development, the group launched a quality management project in an all-round way to improve management quality from the whole process of brand image, product design and quality, market expansion, sales service and information management. Metersbonwe Bang Wei Bang Wei Group has thus developed into one of the leading enterprises in China's casual wear industry. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 2006, it won the "2004/2005 China Fashion Brand Annual Planning Award" again.
Since its establishment, the company has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life:
In brand image promotion, the company uses brand image spokesperson, creative brand promotion public relations activities and all-round brand image advertising, combined with the strategy of opening a large brand image store, to quickly enhance brand awareness and reputation;
In product design and development, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers in France, Italy, Hong Kong and other places, and more than 1000 pieces of new clothing styles have been designed every year;
In terms of production and supply, we broke through the traditional mode, fully integrated and utilized social resources and domestic idle production capacity, took the road of socialized mass production and specialized division of labor and cooperation, and made brand production for the company in more than 200 manufacturers in Guangdong, Shanghai, Jiangsu and other places, forming a powerful production base with an annual output of more than 20 million pieces (sets) of series of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.
In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality;
E-commerce information networking has been realized in management, and an "information expressway" for networking computer terminals in management, production and sales has been established, realizing internal resource sharing and networked management.
In 2005, the 10th anniversary of the founding of Metersbonwe Bang Wei Bang Wei, the group entered the second stage of entrepreneurship, and began to change from business model innovation to management model innovation, using information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and comprehensively improve the management level.
1998, the group gradually moved its management center and R&D center to Shanghai. On June 5438+February 10, 2005, the group headquarters officially opened. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we will fully integrate and allocate resources and accelerate the circulation of logistics, information flow and capital flow.
Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, accelerate its development, strive to achieve the strategic goal of "10 billion enterprises, a century-old brand", realize the vision of "young and energetic leading brands, fashionable products and popular prices", and strive to build a well-known brand in the world clothing industry.