1. Be confident when recommending clothes to customers. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have trust in clothes.
2. Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.
3. Use gestures to recommend to customers.
4. Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.
5. Pay attention to commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.
6. Tell the advantages of all kinds of clothes accurately.
Second, the novice selling clothes speaking skills
1. In the face of customers who come to visit, you should smile first. Smiling shows respect, and it can also bring intimacy to customers and dilute the buying and selling process. This is the highest level of interaction.
Don't take selling clothes as a business. Selling clothes is a means, but what you do is service. It is a way for customers to buy clothes, which looks good and sets off their temperament. Let customers put on your clothes and get satisfactory results. This is why customers buy clothes.
Whether selling high-end clothes or low-end clothes, it can meet the basic needs of customers-covering the body. Buyers of high-end clothes need to use professional words, and low-end clothes don't need standardized words, because buyers don't have high requirements for clothes.
4. In the face of customers directly asking about the price, "Can it be cheap, can it be discounted?" If you answer the price directly, no matter how much you answer, customers will feel expensive and will not buy it again. We can answer evasively, such as "what price do you need?" Only in this way can we return the problem to the customer, ask the customer and take the initiative.
Third, clothing shopping guide needs to have the ability.
1. The ability to convince customers The key to successful promotion is to convince customers. An excellent salesperson must have the ability to convince customers, and the salesperson should have confidence in the goods he sells, the clothing store he serves and himself. In order to enhance the ability to persuade customers, salespeople must attach importance to the emotional power in language persuasion, move people with emotion and win with emotion; Convince people with reason, convince people with reason; Guide it to benefit and attract people.
2. Attention and observation Attention is a process of psychological activity. Salespeople should be good at focusing their psychological activities on the sales target, and gain insight into any factors related to sales before others, so as to better understand and understand the sales target and sales environment, find problems around the sales target, find the key points, grasp the key points and improve the effectiveness of sales activities. Salesmen should have the ability to quickly mobilize all sensory organs, listen and see in all directions, and get as much information as possible about the observed object.
3. Correct understanding and judgment In the promotion activities, customers have various needs, and their words and deeds are not the same. They can quickly and correctly understand the customer's intention, find a solution to the problem, and make the negotiation happy and smooth. A correct understanding is conducive to the psychological communication between the salesperson and the sales target, so that the two sides can understand each other, understand each other, understand each other, and eliminate contradictions in time.