How to improve customer consultation in Baidu bidding promotion?

At present, for B-end customers on the market, the channels for obtaining interested customers are still very limited. The main channels are divided into: search engine, information flow, short video, self-media and industry vertical platform. No non-mainstream channels. That's all. Judging from the internet I have been engaged in for so many years, for B-end customers, the proportion of Baidu search promotion is still relatively heavy in terms of quality. This is only an assessment of the whole industry, except for individual industries. But now with the dispersion of traffic and 15, Baidu's advertisements have been reduced to five positions. It is difficult for more and more people to get very practical results from the promotion of Baidu, which leads to the fact that money is spent now and no splash is seen. Let's talk about how to improve the effect of your bidding background from several dimensions: 1. Statistical analysis of customer real background data statistics. In fact, the question we are most concerned about is: How much did I spend today and how many phone calls did I receive? What is worth mentioning here is the conversion rate data in the figure. I have seen thousands of Baidu accounts. In fact, it is a good account to achieve a conversion rate of about 3%-5%. The highest I have ever seen is around 7%. So what we generally see now is that the cost of obtaining customers is too high. For us, 25 1 click brings 9 telephone inquiries, which means that the remaining 242 clicks are meaningless. If you can get a second chance to transform the clicked people, the conversion rate can be increased by 1-3 times. This will also make our money well spent. Second, the search report search report search report must be analyzed every day; To be honest, if you charge for operating this account, someone may help you analyze it every day. If you give it to Baidu's customer service, their strength cannot be recognized. It is difficult to analyze every word every day. Because this is your source entrance, you are wrong in one sentence, and the people who come in must be of low quality. Third, we can distinguish between Baidu's external traffic and Baidu's internal traffic, which can be viewed through Baidu statistics. Four. Consistency of account subject If you open an account with your own business license, don't worry. Here's a little. My account foundation is poor, and the starting amount and exhibition opportunities need to be maintained for a long time. Nowadays, many people open non-enterprise households, which also has many advantages. I won't list them all here. You can talk to me alone if you are interested. Just a reminder, however, don't blindly pursue the rebate amount when opening an account, but also take into account the account subject and account quality. Fifth, the bidding strategy account has been set up, not once and for all. It needs constant optimization and adjustment to ensure the equivalence of input-output ratio. Therefore, not everyone is suitable for the promotion of Baidu. Only by analyzing the positioning and channels of your products clearly can selective investment get twice the result with half the effort. Here, I'd like to share the data of a month-end center I have run. The cost of a customer consultation can be less than that of 200 yuan: there are many other points that need attention in Baidu's bidding operation. If you need advice, you can also welcome to communicate with me.