For example, Brother Xiao Yang brought goods through live broadcast on Tik Tok in the past six months, which not only sold well, but also continued to increase, and won the love of a large number of fans. As a short video content expert, it is undoubtedly surprising to be able to successfully transform products and usher in a new peak of powder growth!
Sichuan Tuzhi once analyzed the cheats of Xiao Yang's high sales volume.
Open Xiao Yang's homepage in Tik Tok, and you can clearly see the specific time of Xiao Yang's daily live broadcast forecast. Although the frequency of live broadcast is not high, the average view is as high as 8.928 million times, which is amazing. As for how Xiao Yang Ge kept the user in the live broadcast room, we can analyze it in detail.
First of all, in terms of commodities, the product selection strategy of Xiao Yangge's team is very tricky. Sichuan Tuzhi saw that the commodities in Xiao Yang Ge's live broadcast room are mainly composed of snacks and drinks, daily necessities, beauty and skin care, kitchen and bathroom appliances and home textiles. Among them, the total amount of food, beverages and daily necessities accounts for 79.52%, mainly consumer goods, which can cover most of the needs of fans. In terms of price, it can be seen from the live broadcast of 166 products in the past 30 days that only the price of 12 products exceeds 100 yuan, and the consumption threshold of most products is relatively low, which is acceptable to most fans, without too much burden of consumption decision. At this point, ordinary users are acceptable.
Brother Xiao Yang's live broadcast process is-the time to put the drainage money on the shelves is about 20 minutes after the live broadcast, and it is preheated with the feed stream. The choice of welfare funds is also very comprehensive, which can meet the consumption needs of different users, and any daily necessities, explosives and snack packages can meet the expected needs of various users.
In the live broadcast room, Sichuan Tuzhi observed that the method of Xiao Yang's operation team operating the account is to grab the peak traffic time and bring the goods. Of course, Sichuan Tuzhi also admits that the goods themselves are still attractive. It's hard not to be impressed by the price and quality. Brother Xiao Yang's team will reasonably adjust the explanation order of products according to the traffic changes in the live broadcast room, and bear the traffic through welfare, so on the one hand, it also has the opportunity to retain customers.
Sichuan Tuzhi believes that Xiao Yang's live broadcast can increase sales, that is, in the process of product explanation, fans can have meaningless interaction, which makes the live broadcast room full of laughter and laughter, and at the same time makes the product explanation process very interesting, and the whole live broadcast room is in a very relaxed state. Brother Xiao Yang is a funny man himself. Sichuan local chronicles can say that Brother Xiao Yang carved the funny in his genes, so the side presented in the live broadcast room is also funny and interesting. Comparing the video with the live broadcast, we can see that Xiao Yang's state is almost the same, and there is no burden of online celebrities at all. Coupled with various questions from netizens, the live broadcast room was also a burst.
What impressed Sichuan Tuzhi was that Xiao Yang's brother also co-produced a video with the crazy sisters. Both of them were funny bloggers and won the love of fans together.
In the impression of Sichuan local chronicles, in the live broadcast room, Xiao Yang and his brothers were often challenged by sharp questions from fans, and even called "Don't be angry with the audience!" "I don't want to sell", and finally I couldn't bear it. I rushed to the back of the studio to hit sandbags. When making fruit with commodities, it is not good to take one and the other, which makes the audience happy.
It can be said that this kind of "reverse delivery" drama is often staged in Xiao Yang's live broadcast room, but for the brand, it is really unexpected to take the goods out of the circle through this reverse delivery, but it is frequently exploded. Sichuan local records think that this is really not something that other people with goods can imitate.
Even today, Sichuan Tuzhi analyzed Xiao Yang's delivery method, which is mainly funny, and everyone can't easily imitate their way. We can only inspire everyone according to Xiao Yang's live broadcast mode, find a suitable delivery mode, and create our own uniqueness, which is printed in the hearts of users.