One of the most important functions of the logo is to identify, which is convenient for consumers or audiences to distinguish similar products of different enterprises or enterprises in the same industry, so that the products or enterprises represented by the logo become brands, and the logo is an intangible asset.
Logo has the characteristics of identification, leading, identity, implication and innovation.
Extended data:
The Important Role of Logo Design
1, media promotion
With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.
2. Ensure credibility
Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.
3, conducive to competition
Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities. Such as McDonald's and Pepsi-Cola, have played a very good role in this regard.
Baidu encyclopedia -logo (trademark /logo)