1. High-quality content: The content provided by the official WeChat account has been carefully screened and sorted to ensure the quality and value of the content.
2. Strong interactivity: WeChat official account provides question-and-answer and sharing functions, which is convenient for users to interact and communicate.
3. Brand image: Through users' attention and browsing history, the official account of WeChat can provide personalized recommendation and increase users' reading experience. By continuously providing high-quality content and services, the official WeChat account will help to establish and strengthen the brand image of Ant Financial.