Shao Yibo once said that there are too many business opportunities in China, so you must be bold, paranoid and focused! You will stick to it until the end! Never be proud, never be discouraged! Don't think too much about your mode and direction.
China, the overall retail share of online retail stations is still %-5%, and it will definitely exceed 50% in 5- 10. This data is supported by many aspects, which means that China e-commerce has just run a step or two in the 100-meter race.
In the eyes of critics and the media, nothing can be done and everything is difficult.
In the eyes of entrepreneurs, any difficulty represents opportunity, and opportunity is profit.
So don't ask me if I can do anything. For a long time, no one expected Lao Mao to win Chiang Kai-shek!
But the most critical and successful e-commerce and Taobao are very few. You have to admit that some gaps have always existed, and most people are not suitable for being their own bosses. It is almost impossible for a person to be a big boss. This is a matter of opportunity, not hard work. If you have any objection, sit down by yourself and be serious with me. Most people just focus on their major and participate in the industry.
2. What should I do at the starting point?
I think the focus of Taobao brand development at this stage is:
① More meticulous, more focused, more concerned about data, more concerned about process and informatization;
2 subdividing unique high-quality goods or essays makes it easier to stand out;
③ To satisfy the customer experience, firstly satisfy the users' concerns about the quality of genuine products, and then satisfy the users' needs in communication, education and consultation;
(4) find your own core competitiveness in products or services, and concentrate all your energy to the extreme, give play to the power of micro-innovation, strive for perfection, and avoid complete imitation and follow-up;
⑤ Try to find people, cultivate people and unite people. Leaders put more energy into team components;
6. Financing when financing;
⑦ Competing and cooperating with opponents;
⑧ Do your WEB2.0 products well, and help the shopkeeper say that Weibo may be your battlefield;
Pet-name ruby early, don't pay too much attention to Weibo and industry news, has little to do with you;
Pay attention to every detail, especially the page display and customer service;
(1 1) Pay attention to the composition of traffic sources, think more, and find stable source traffic, with good ROI.
3. Questions about the team
I have seen many excellent e-commerce companies. To sum up, I think there are several important DNA, which are very common. I think it can be used to examine your company:
① Fast: grow rapidly, embrace change, run in small steps, constantly correct mistakes, think while doing, adjust quickly, and constantly reflect and summarize;
2 openness: bold, not haggle over every ounce, not afraid of making mistakes, open sharing and mutual assistance;
3 paranoia and concentration: don't follow the trend, don't imitate, and focus on unwavering; Don't take the usual path;
Simplicity: the business model is simple, and only one or two important demand points are delivered to users;
⑤ Excellence: data-oriented, IT-oriented; Fully digital operation or management;
⑥ Customer first: continuously improve services and commodities;
⑦ Pay attention to talents: spare no effort to dig and find people! Training and salary are very important!
4. Traditional enterprises or brands enter e-commerce.
Just chatting. Abundance: fine flowers; People should know something about the Internet; The supply chain should respond faster to consumers; Marketing is 2.0 better than the traditional 1.0. Traditional e-commerce companies that bosses don't pay attention to rarely succeed. Acting operation? Few of them are reliable. I've seen the success of finding a small and medium-sized C store seller with a reliable person in charge to help with the operation.
5. How to promote it
The technology and data of the effect marketing (CPA, CPC, CPS) promoted in the previous paragraph are of course important, but the video of Taobao University is also being taught. I think your products, services, design, speeches, pre-sales, after-sales and delivery are all in promotion, and the flow is absolutely proportional to your intention 100%. I don't even understand this truth. I really don't want to be an e-commerce.
In 2002, we sold tens of thousands of 3C products online, and how many of them are still on e-commerce websites? When the failure rate and mediocre rate are both 99%, I think the truth is very important. It is said that in 2009, there were not many vertical e-commerce or big Taobao shops that could live for four years. They died not from traffic, but from the above points. 1 1 has been lazy in e-commerce for 4 years. The ups and downs of the industry are often full of emotions, enough to write another wave. But I believe that China's retail and Internet will promote China's retail and trade from extensive to fine, from inferior to high quality. I believe this industry has a very good future.