From the perspective of investment, the most direct beneficiaries of the investment in the Asian Games of more than 220 billion yuan include architecture, building materials, information industry, modern manufacturing industry and service industry. After they become the first beneficiaries, there will be the first round of economic pull; At the same time, based on the extension and "occlusion" of industrial chains in the modern economic system, the development of these industries will drive the development of a series of related industries such as real estate, tourism and advertising, thus generating a new round of pull on the economy and injecting vitality into the overall economy.
The global financial crisis, which began at the end of 2007, has posed a severe challenge to the sustainable development of the Pearl River Delta region. However, Guangzhou people were pleasantly surprised to find that hosting the Asian Games opened a door for Guangzhou to cope with the crisis.
With the approach of the Asian Games, the consumption demand of sporting goods and sports services is increasing. Business, culture and tourism activities with the theme of the Asian Games are in the ascendant. The stimulating effect of sports events on domestic demand is becoming more and more obvious. On the other hand, whether it is to build various sports venues, improve various transportation, communication and environmental protection facilities, or provide efficient and high-quality services for all aspects of the Asian Games, it will bring a lot of employment opportunities and alleviate the impact of the financial crisis on the lives of ordinary citizens.
More crucially, the Asian Games will promote the upgrading of urban industrial structure. In the development of modern economy, the development level of tertiary industry is an important economic index to measure the degree of modernization of a city. The Asian Games just provided Guangzhou with a good opportunity for the rapid development of modern service industry and traditional service industry. By then, tourism, commerce, finance and insurance, information consultation, catering, real estate, post and telecommunications, and convention and exhibition industries closely related to the Asian Games will develop rapidly.
Strong consumer demand, stable employment security and rapid growth of the tertiary industry have increased confidence for Guangzhou to break through the haze of the financial crisis as soon as possible. The economic operation data of Guangzhou in the first three quarters just released is exciting: the city's GDP increased by 10.5% year-on-year, achieving the expected goal of10%; Among them, the contribution rate of service industry to economic growth is 43 percentage points higher than that of the secondary industry, and it has become the leading force leading economic growth; The per capita disposable income of residents was 2 10 18 yuan, a year-on-year increase of 9.3%.
Despite the global financial crisis, the huge business opportunities contained in the Guangzhou Asian Games and the great attraction of the China market still attract well-known enterprises at home and abroad. According to the marketing department of the Asian Games Organizing Committee, following the signing of the Asian Games partner by Taiwan Beer, 33 sponsors of different levels have been signed for the Guangzhou Asian Games in 20 10, setting a historical record. Among them, there are 7 senior partners, 4 partners, 5 promoters and 7 exclusive suppliers of 10. From the perspective of enterprise types, most of them are local enterprises in Guangdong, including well-known enterprises in other regions.