Japan allowed the Queen to preach in Beijing.
"Life is just like the human body needs metabolism, so is your environment and family space. Eating too much will definitely affect the body. " On the weekend before the Double Eleven, Eiko Yamashita, the founder of the concept of "breakup", known as the Queen of Japan, came to Beijing to share her thoughts. The so-called "breakup" means not buying or collecting unnecessary things; "shed" is to get rid of the useless things piled up at home; "Leaving" means giving up the obsession with material things and leaving yourself in a spacious, comfortable and free space.
On the Internet, a petite Japanese girl with a soft voice became popular all over the world, and she was also selected as the "20 15 Most Influential People in the World" by American Time magazine. 1984 Born girl, she was obsessed with packaging since she was a child, and turned "packaging" from being good at it into a career. Her one-on-one guidance course is hard to find, and "sweeping the house" has become a winner in life.
? The philosophy behind reception is becoming wealth.
The era of cleaning up the house behind closed doors has passed, and the market is pushing it to the stage. The philosophy and logic behind the reception are also transforming into wealth and fame. "Full-time organizers, we hope that the income of junior organizers will reach more than 1 10,000, and the monthly income of senior organizers will reach more than 20,000." Yun Tao, CEO of eJiajie, who just announced the launch of storage business, said that over 10,000 yuan will be the basic income threshold of the storage division.
Organizer Zhang Hao has now set up his own studio. He told the Beijing Morning Post reporter that he prefers Kondo Ricoh's theory, and his customers are mainly urban white-collar workers and middle-and high-income people. His quotation is 260 yuan every hour from Monday to Thursday and 300 yuan every hour on weekends. "Now the market is still in a crazy period. I don't want to join the platform, but I prefer to lead the team myself. " However, some people disagree with the "shocking finishing method". Netizen "fl hu, Xiong" bluntly said: "At present, the storage of Kondo only has the function of chicken soup. Kondo's shoe cabinet is simply not available in China; Kondo's kitchen storage is open, which is different from our common kitchen and can't be learned. " Some netizens also expressed regret over the "throwing" attitude advocated by Shu Shu. "Can you donate? It's a waste to throw it away.
What is the market price of the receiver?
According to the introduction on the "Online" APP, Zhao Jing's "Teach you the sharpest sorting and storage method", the duration of a single course is 1.5 hours, and the fee is 499 yuan each time. The cost of the 3-hour on-site consultation lecture on once-in-a-lifetime clothes arrangement and once-in-a-lifetime household small things arrangement is 2 100 yuan. At present, her lectures cover nearly 1000 people, including 20 single guests and family guests.
And "host reds" like Eiko Yamashita and Ricoh Kondo have naturally gained a lot of wealth. Zhao Jing said at the Zhihu that there are three main ways for Kondo to work: publishing books, giving lectures and arranging one-on-one instruction. The income from publishing a book is the copyright fee. The first book, titled The Sorting Magic of Heartbeat Life, earned more than 654.38 billion yen, or about 5 million yuan. The income from lectures is training fees. Generally, a lecture is divided into three times, 1 time per month. Official website's last lecture included 50,000 yen, or about 2,600 yuan. One-on-one arrangement guidance charges consulting fees. In Japan, consultants come to the door for five hours at a time and charge 30 thousand yen. It takes about 5 to 8 times to clean a home, so basically the cost of cleaning a home is about 6,543,800 yuan.
Will China's host industry really be as popular as Japanese? The answer may not be so optimistic. Yang Miao, the founder of the Shanzhai Conference, believes that Eiko Yamashita's pursuit of her own ideas in Japan mainly affects housewives, who have absolute dominance in their own housework; However, e-Jiajie is facing the current situation that China couples are full-time and the third party is responsible for the main housework. How much influence and power does a paid third-party service personnel have to ask the host family to "break up"? Under the premise of limited stock changes, how much "increment" can be made is still a problem worth observing.
How to become a professional organizer?
With the popularity of Ricoh Kondo, many people who love storage have also seen a new career direction. "As a Virgo, I think I have considerable potential. How can I become a professional organizer? "
Gao, the head of e-Jiajie's warehousing business, said that in Japan, warehousing is not only a profession, but also a professional title evaluation. For the eJiajie platform, there will be two kinds of organizers. One is a full-time general organizer, mainly to find some college graduates and learn the concept of admission of Eiko Yamashita. The professional warehousing lecturer with Eiko Yamashita as the core will give systematic lectures to the warehousing teachers from the aspects of warehousing culture, warehousing skills and Chinese warehousing. E Jiajie has also established a special training course for entrance teachers (S.T.C.R.D), copied and recreated the whole assessment system with reference to the assessment model of Japanese entrance recommendation teacher certificate, and conducted internship assessment in line with the real family environment. Secondly, for storage enthusiasts, e Jiajie hopes that this group can learn more advanced and new knowledge, join them and become a part-time senior storage teacher.
In fact, the current storage division is more about building a personal brand. After learning the Japanese storage theory through the internet or books, they all published their own storage cases online and interacted in the community. With the mass base, they began to accept fee consultation and door-to-door sorting business.
Zhao Jing said that her personal guidance consultant belongs to Kondo Ricoh's company, and she is a finishing consultant who has officially obtained the professional qualification of Heart Finishing Association. After she and the consultant tried lectures and case guidance on a small scale in Beijing, the effect was outstanding.