1. A professional company established by organizations such as clothing industry associations.
For example, China Textile Fashion Management Consultant Co., Ltd., a joint-stock company jointly funded by China Garment Association, China Fashion Designers Association, China Textile Information Center and China Textile Network Information Technology Co., Ltd., was established in Beijing on 200 1.
2. Fully market-oriented local professional companies
For example, China Research International Brand Management Consulting Institute, one of the earliest domestic companies specializing in garment industry management consulting, is a private enterprise established in Beijing, 1999.
3. Professional consulting company with international background.
For example, United Times Enterprise Management Consultant (China) Co., Ltd. and Eurowind International Brand Investment Management Agency. United Times, founded in 1999, is a branch of UTA international consulting agency in China. European Fashion 1978 was founded by French fashion brand designers and brand management experts, and set up a Beijing office in China in 2004.
4. Large consulting companies involving multiple industries.
For example, * * * Good Group, founded in 1996, is a large company engaged in market research, business information services, management consulting and training, covering nearly 40 industries.
5. Relying on the research and consulting institutions established by universities.
For example, the Clothing Marketing Research Center of the Business School of Beijing Institute of Fashion Technology.
The above five types of clothing management consulting institutions have different advantages. Comparatively speaking, the first company has natural advantages in industry resources because it relies on professional institutions such as clothing industry associations; The second type of company has a good market-oriented operation mechanism; The third kind of companies can integrate the management mode and brand operation experience of international brands to attract international fashion trends and design experts to China; The fourth kind of companies can carry out research and consultation in the clothing industry from a broader industry environment because of their multi-field research and development capabilities; Relying on specialized colleges to establish the fifth type of colleges can give full play to the advantages of knowledge resources and talents in discipline construction and teaching staff.
China's early garment management consulting institutions were mainly concentrated in Beijing. With the increasing number of garment enterprises and the increasing demand for management consulting, some small companies have recently appeared in Fujian, Guangzhou and Xiamen. Generally speaking, due to its short establishment time and small scale, the development of clothing management consulting industry in China has a long way to go. On the whole, except for large-scale research and consulting companies involved in many fields and taking into account the clothing industry, professional clothing management consulting institutions are mainly small, with about 20-50 employees. Because management consulting is a knowledge-intensive industry, garment management consulting institutions in China generally pay more attention to the role of external consulting teams, and will absorb expert consulting teams from different fields, such as leaders of textile and garment associations, CEOs of well-known enterprises, professors of fashion institutes, brand managers, marketing experts, fashion experts and famous fashion designers.
Although the garment management consulting industry is still in its infancy in China, the information technology equipment of various companies has been very perfect. Among the consulting institutions visited, each has a considerable number of hardware facilities. In terms of information dissemination, each company has its own website to promote enterprises and provide valuable information about the clothing industry, and some companies will also publish their own publicity publications on a regular basis. The company also attaches great importance to cooperation with some large websites and clothing professional websites to strengthen its influence. Most domestic clothing management consulting companies started with information integration, and gradually developed into a relatively perfect management consulting service system with the market demand and the development of enterprises themselves. Among them, large consulting companies involving many industries, such as * * * Good Group, mostly focus on the research of clothing industry, while other types of companies attach great importance to market segmentation. For example, China Textile Fashion focuses on market research, image planning and product design; China Tobacco mainly provides customers with marketing management training, brand planning and market strategic planning; United era focuses on professional training, strategic consultation, clothing design and visual design of clothing enterprises; Europe Fashion is committed to helping China garment enterprises build international brands, and its business areas are divided into three parts: international brand planning and positioning and brand concept image building, international brand product positioning and theme development, international brand marketing and remote terminal management planning.
From the trend point of view, there are two tendencies in China's clothing management consulting institutions. One is specialization, for example, European fashion consulting activities focus on brand investment management, providing customers with brand image, brand positioning and product development, brand marketing planning and other services. Another trend is comprehensiveness. Many companies try their best to improve their business scope and hope to provide comprehensive consulting services for clothing enterprises, but this result seems to be inconsistent with their own strength and it is difficult to form outstanding advantages. The management consulting industry, known as the "intellectual service industry", is now in the sunrise industry and is booming around the world. According to statistics, at present, the global management consulting industry has become an industry with a turnover of more than 200 billion US dollars, and the management consulting industry in some major developed countries in Europe and America is growing at an annual rate of 20%-30%. About 50% of the top 500 enterprises in the world have long-term cooperation consulting institutions, and 100% enterprises have received consulting services.
Although China's consulting industry started late and the value of management consulting has not been generally recognized by enterprises, the market potential is enormous. According to the statistics of companies in the industry, the growth rate of management consulting industry in China exceeded 50% in 2000, and the growth rate in 20001and 2002 both exceeded that in 2000. Some experts predict that the demand of management consulting industry in China will increase by 10 times every year after entering 2 1 0 century, and the total effective demand of management consulting industry in China will reach 10 billion dollars by 20 10 year.
China's clothing management consulting is also facing broad development prospects. At present, there are nearly 50,000 garment enterprises in China. According to the latest survey of textile fashion in China, about 20% garment enterprises will choose to cooperate with consulting companies to solve problems when they encounter production or management problems. What makes the demand for clothing management consulting in China increase greatly? There are three main reasons for rough analysis:
First, at present, a considerable number of domestic clothing enterprises are still stuck in the development of clothing categories and grades, lacking a rational grasp of the deep concept and actual operation mode of clothing brands. When the market expands to a certain extent and faces fierce competition, the original "empiricism" and "personal color" leadership style of many domestic clothing enterprises obviously cannot adapt.
Secondly, the pressure of international competition brought by the massive entry of international clothing brands into China and China to join wro also forces domestic clothing enterprises to be in line with international fashion, brand concept and advanced management and operation mode. However, the quality of domestic garment enterprises is generally not very high, so it is difficult to complete such an arduous task by relying on the enterprises themselves in the short term, and the power of "external brain" is urgently needed.
Thirdly, with a large number of international clothing brands entering China, in the process of opening up the China market, we will inevitably encounter the localization problem of multinational companies, so the demand for local professional consulting companies is increasing.
Of course, the huge development potential of the industry coexists with the competitive pressure from non-clothing professional management consulting institutions at home and abroad. At present, the business of management consulting companies tends to cross, and the industry boundaries are not completely clear, which means that there are often more institutions that can provide management consulting services for clothing enterprises than the "clothing management consulting enterprises" we define. In addition, some top international management consulting companies have settled in China, such as McKinsey, KPMG, Accenture, AXA, Kearney and Roland Berger. These companies are large in scale, high in personnel quality, advanced in technical means, high in service quality and abundant in funds, and have accumulated many years of theoretical system, methodology and global knowledge base. These top consulting companies have not only brought advanced ideas and standardized operation modes to China, but also exerted great influence on the domestic clothing management consulting industry.
To sum up, China clothing management consulting industry has a broad market prospect and great development potential, but the potential competition it faces should not be underestimated.