Start from scratch
For Xiao Bai, who is the new operation, this book is just a brick, open the door of your operation. Sean's book "Operating from scratch" briefly introduces some entry rules of operation, comprehensively expounds the scope, responsibilities and core of operation, establishes scientific operation concepts and ideas, masters exquisite operation skills and strategies, and clarifies the direction of career development. Can be used as an introductory book to understand the general framework of operation.
The Tipping Point
A satisfied customer can make your new visit full, a graffiti lover can set off a crime wave in the subway, and a smart guy's message started the American Revolution-these seemingly unremarkable stories imply popular rules that no one can ignore.
common people
This is a rational book as well as an in-depth book, which is suitable for science students who like to get to the bottom of the matter and friends who study psychology to buy and read. In the process of operation, we also need to study the psychology of users, so this book is also a necessary book for operation, so that we can better make products by understanding users.
Sense of participation
This book reveals the ideas, methods and cases behind Xiaomi's four-year 60 billion miracle. Tell the internal story of Xiaomi Company in recent years, from company founding to product development, from product design to brand building, from daily operation to marketing promotion, from service concept to company concept.
deploy
This book is trout's famous work, which deeply expounds the positioning theory and operation method, and with rich practical case analysis, guides entrepreneurs to successfully locate enterprises and achieve commercial success. Reading this book at every stage of life will lead to different gains.
enlighten
Marty Cagan has experienced the ups and downs of personal computers, the Internet and e-commerce. Enlightenment: Creating products that users like introduces the practical experience and ideas of modern software (Internet) product management from the perspectives of personnel, processes and products.
I don't recommend too much, or I'll just collect it and not read it. If you need an electronic version, you can go to WeChat to search for the official WeChat account (ID: Yushanbignwa) and reply to the corresponding title to get it.