1. Payment amount: the amount paid to you by Alipay after the buyer took the photo, and the refund amount afterwards is not excluded.
The payment in the pre-sale stage is only calculated to the date of payment, and only when the goods are received by the cash on delivery order.
It goes without saying that the more money you pay, the faster the weight of the store will increase.
When our payment amount drops or rises, your shopkeeper needs to compare the data performance to see if it drops or rises! Which baby is declining, and which channel's turnover is declining.
2. Payment conversion rate: the number of paying buyers/visitors, that is, the ratio of visiting customers to paying buyers.
3. Customer unit price: payment amount/number of paying buyers, that is, the average payment amount of each paying buyer.
Many shopkeepers believe that the only way to increase the unit price of customers is to raise prices.
This is not sudden.
Shopkeepers can increase customers' unit price through association, collocation and price increase.
The higher the customer unit price, the smaller the promotion and the faster the speed! 4. Number of paying buyers: Number of paying buyers.
Installment advance payment is only calculated on the day when the final payment is paid; The number of buyers paid by all terminals is the number of buyers paid by PC and wireless terminals, that is, both PC and wireless terminals pay for goods within the statistical time, and the number of buyers is recorded as one.
5. Number of old buyers: the number of buyers who paid within 365 days before the minimum statistical date, and the number of buyers who bought at least once during the statistical time.