Key points of logo design

LOGO is the foundation and the first step of enterprise brand promotion, and a good LOGO can make a good start for the company. Therefore, logo design should not only be attractive, highlight the characteristics of brand image and be easy to remember, but also create meaningful designs to convey corporate information. The following are the main points that should be paid attention to when designing the LOGO summarized by Zhonghui Design:

1. Fully understand the brand.

Before designing LOGO, we must fully understand the brand positioning, concept, culture and values, and consider the target audience and market. This is the key element to create a design with strong brand relevance.

2. Simple and easy to identify

A good LOGO should be concise, highly recognizable and easy to remember. Even the details should not be too complicated. A simple LOGO is easier to be noticed, and can be kept clear in different sizes, which is suitable for a variety of media.

3. Difference

Creating unique design makes LOGO stand out in the fierce market competition. Differences can not only attract people's attention, but also help customers distinguish brands and build trust.

4. Color application

Choosing the right color is also an important part of logo design, which not only needs to be related to the brand style, but also must take into account the preferences of the target audience. Simple color blocks can be used for common and stable colors, and unusual color matching requires appropriate design skills and chromatics knowledge.

5. Font matching

The combination and selection of fonts is the key to logo design, because it helps to express brand characteristics. When choosing the font that best suits the brand image, compatibility, readability and identifiability are usually considered.

Repeated revision

LOGO is a long-term strategy. When creating a good LOGO, you need to try and even modify it many times, so you should give time to think. Look at it from multiple angles, carefully scrutinize the details and be as perfect as possible.

7. Multi-scene application

Finally, we must consider the application of LOGO in different scenes, such as changing the size, modifying the scale or rotating. A well-designed LOGO not only looks beautiful and comfortable, but more importantly, it can keep clear and coherent under any circumstances.

Good logo design creates visual features, establishes strong brand recognition and market value, and has the functions of sustainability and attracting customers. It should be the most basic communication tool of the brand, which truly reflects the enterprise itself and is closely related to the brand.

Zhonghui Design Original Logo Design Works

The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.