(1) attaches great importance to strengthening government leadership. The construction of urban tourism public service facilities is of great significance for enhancing the image of urban tourism destination, improving the overall quality of tourism and cultivating tourism into a modern service industry that people are more satisfied with. The Tourism Law, which was formally implemented in 20 13, clarified the responsibilities of governments at or above the county level in tourism services. 20 1 1 year, the Beijing municipal government provided a unified set of "nine ones" for the city's A-level tourist attractions, that is, more than one guide map in five languages, a batch of tourist toilets, more than one special tourist commodity, a scenic guide story book, a batch of tourist service facilities, a tourist consulting service center, a volunteer service team and a tourist service team. Since 20 13, Guangxi has arranged hundreds of millions of special funds for tourism development to support the construction of tourism public service facilities. In recent years, Hebei has adhered to the guidance of the government and built the parking lot into the first scenic spot. Jiangsu, Zhejiang, Yunnan and many other advanced tourist areas regard it as the government's responsibility to vigorously promote the construction of tourism public service facilities. Provincial Tourism Bureau also listed the construction of tourism service facilities as one of the key tourism tasks in the province in 20 14. Therefore, it is suggested that the municipal government attach great importance to the construction of tourism public service facilities, give full play to the leading role of the government, formulate promotion policies, and vigorously promote the construction of tourism public service facilities in the city.
(2) Scientific planning and rational layout. According to the "Twelfth Five-Year Plan for Tourism Public Service in China", the development plan of tourism public service facilities in this city is compiled, and the construction of urban and rural tourism public service facilities is coordinated. Tourist distribution center, tourist consultation center, tourist signs, etc. It will radiate to areas with contiguous rural tourism and key rural tourist spots. According to local conditions, it is estimated that at least/kloc-0 large-scale tourism distribution centers and 5-8 distribution sub-centers will be built in the city in the next five years. Construction and renovation of 20-30 tourist consultation centers; 100- 120 newly built or rebuilt road tourist signs and 15 tourist traffic map; Planning to build 2-3 self-driving camps; New or renovated tourist attractions 130- 150 standard star-rated tourist toilets, 35-40 standard tourist centers and 60-80 ecological parking lots. Within the scope of the city, we will build a tourism public service facility system with tourism distribution centers, tourism consultation centers, tourism identification systems, self-driving camps and scenic spots as the main bodies.
(3) Policy support and classified promotion. Urban tourism infrastructure, like culture, education and health, is a public service facility and an important part of public financial expenditure. It is suggested that the government should give policy support, actively introduce market mechanism, accept social funds to participate in the construction and operation, and improve the level of investment diversification, operation marketization and management socialization in the construction of tourism public service facilities. It is suggested that tourism public service facilities should be supported by classification.
Tourism distribution center: the government independently invests in construction, operation and management; Or the government coordinates traffic operations to set aside places, and the government invests in decoration, operation and management; Or attract enterprises to invest in construction and operation, the government gives preferential support in construction land and administrative fees, and the tourism department participates in management.
Tourism consultation center: actively explore the operation mode and cooperate with the customer service centers of communication operators, railway stations, long-distance passenger stations, expressway service areas, large shopping malls and other units. The government unified planning and supervision, the government subsidized part of the construction and operation funds, and the tourism department managed and operated.
Tourism logo system: the construction of various tourism logos is mainly based on district and county governments and transportation departments. The government supports it in the form of awards instead of subsidies, and the relevant departments such as housing and urban-rural construction and tourism cooperate with each other to promote it together.
Go on road trip Camp: According to appropriate financial subsidies, make full use of market-oriented operation mode for promotion. It is difficult to operate in the market, but it is necessary to build tourism service facilities. The government can provide land and give appropriate financial subsidies for investment, construction and management.
Service facilities in tourist attractions: tourist toilets, tourist centers, parking lots and other service facilities in the scenic spots are funded by the scenic spots; According to the national standards such as Classification and Evaluation of the Quality of Tourist Toilets (GB/T 18973-2003) and Setting and Service Standards of Tourist Centers in Tourist Attractions, the tourism authorities organize tourist attractions to meet the standards. The government will provide guidance and support for the establishment of standard star-rated tourist toilets, tourist centers and parking lots.