Vision: What kind of enterprise will the enterprise become in the future?
Strategic goal: What kind of development goal will the enterprise achieve in the future?
Business strategy: which customers, regions, products and industries will the enterprise develop in the future? How to develop?
Functional strategy: What strategies and measures are needed in marketing, R&D technology, manufacturing, human resources and financial investment to support the realization of corporate vision, strategic objectives and business strategies?
The fundamental purpose of strategy is to solve the development problem of enterprises. Vision is the starting point of enterprise strategy and points out the development direction of enterprise; Strategic goal is the requirement of enterprise strategy, which defines the development speed and quality of enterprise; Business strategy, including customer strategy, regional strategy, product strategy and industrial strategy, is a means of enterprise strategy and provides a development point for enterprise development; Functional strategy is the support of enterprise strategy and provides development ability for enterprise development. Vision, strategic goal, business strategy and functional strategy constitute four levels of enterprise strategy from top to bottom. The upper level provides direction and ideas for the lower level, and the lower level provides strong support for the upper level. They interact to form an organic strategic system.
Oriental strategic framework is not a static strategic system. It needs to review its strategy regularly every year, or make appropriate adjustments according to the analysis of internal and external environment when the business environment changes greatly. The theory of oriental strategic framework has been applied to the strategic consulting practice of hundreds of enterprises, most of which have achieved good strategic performance and become a strategic methodology system with great guiding significance, strong operability and good practical effect for the strategic development of enterprises.