Corporate mission: let enterprises take fewer detours.
Core values: no cheating, no greed, no exaggeration.
Enterprise spirit: the real person, the real thing, the real skill.
Business philosophy: Yue is near and far.
These four articles are all Confucianism. Among them, the expression of business mission and core values seems to be "negative", and the business mission is to "let enterprises take fewer detours" instead of soaring and conquering the world; The core values are "don't lie" first, not pioneering and enterprising, innovative and enterprising. This expression itself is our values about values, that is, values are the bottom line of a minimum standard, not the pursuit of a high standard. When you take this bottom line seriously, you will find that it is not easy to keep it. Just like Google wants to keep the bottom line of "don't be evil", is it easy?
Let enterprises take less detours in a targeted way, because for thousands of years, the weakness of human nature is to covet speed, want shortcuts, and want to "not take the usual road." So in The Analects of Confucius, Confucius said, "Who can't leave the house? Why not learn from others? " Don't people come out of the gate? Why is there no one walking on the avenue? People always say: "the road is simple", but they can't do the integration of knowledge and practice. They don't know how to take the simple road. They always think it can be done overnight. If they always want to find another way, they will go into what Wang Yangming said and take a detour.
The highest efficiency is not to rework, and the fastest progress is not to regress. Just do it in a down-to-earth manner Don't "meet the will" and "meet the deadline", and look forward to what will happen with all your heart. But only ask about cultivation, don't ask about harvest, don't forget to help, don't forget to cultivate, don't forget to work hard every day, don't help, and don't pull out seedlings. You think you're running fast, but you're actually digging a hole for yourself. China has seen too much today.
When customers come to consulting companies, they often have the mentality of being greedy and cheap. I think you have so many successful cases, so help us be as successful as XXX! Or if there is any problem, I hope you can solve it for him immediately. At this time, if the consulting company takes advantage of his wishful thinking and luck, it is easy to attract him to gamble, gamble on the consulting company and then gamble on the market. It is also easy for consulting companies to make their own bets with their clients' net worth. If they win the bet, the consulting company will become famous. If you lose the bet, the customers will disappear, because those who don't lose will stand up and accuse the consulting company, which is a shame.
In this cooperative relationship between consulting companies and customers, consulting companies naturally have such advantages. Just like doctors treat boys and girls, the success rate is 50%, and even if the refund is invalid, they can make a lot of money. Therefore, consulting companies will deceive people, be greedy, exaggerate, and take the past successful cases and achievements of greed for heaven as their own and brag to the sky. Holding a bottle of panacea in hand, encouraging customers to bet, once customers bet, they enter the second weakness of human nature-people will continue to bet where they have already bet. When the loss was huge, I finally died, and several years passed.
Our position is just like what I said in Huashan's Sun Tzu's Art of War: "Sun Tzu's Art of War is not a method of fighting, but a method of not fighting; It is not a method of victory, but an invincible method. " What we pursue is not total victory, but an invincible position. Because the goal of enterprise management is eternity, we have experienced too many successes, failures and ups and downs, and we know that "success" is nothing, and lasting success is king. Entrepreneurs must reduce their desire to conquer, enhance their sense of mission, and stay away from it. After reading our "success story", I want to tell him that it is someone else's success. Just because others can succeed doesn't mean you can cooperate successfully with China. Consulting companies should keep a distance from the "success" of customers. Success or failure is his business. We just do our duty and do our job well. Sometimes customers will ask, "I pay you so much, what can you bring me?" This problem is very dangerous, and behind it is a contented mind, that is, a "anticipation", expecting an inevitable result. This is not a good attitude, just to bet on the biggest company. In China and China, our standard answer to this question is: "Just think that this money will be sent to Shui Piao, and you will come!"
Having said that, I can guarantee that I have achieved "no cheating, no greed, no exaggeration."
Exaggeration is shameful, and actions speak louder than words. By doing so, both China and China will avoid detours. Mencius said that we should "live with righteousness" and not "attack with righteousness". Born of justice, it is a drop of water that wears away the stone, and it is saved every day. If you only attack and don't take it, you will become bigger.
Mencius added, "Quan Yuan gangsters don't stop day and night. Yingke is backward and spread all over the world. If you have this, you will accept it. Without a foundation, if it rains in July and August, the ditch will be full and dry, and you can still stand and wait. Therefore, I have heard that gentlemen are ashamed. " Rolling out of the living water, day and night. Yingke and backward flow, fill the ditch, and then continue to flow downwards, gradually flowing into rivers and injecting into the sea. Something moving, that's all. Confucius was just praising. If there is no source, it is like a rainstorm in July and August. The ditches are full when the water rises, but they will soon dry up. Therefore, the name is super real, and the gentleman is ashamed of it.
As for people, it is better to be good than famous, and it is shameful to be famous for places of interest. If moral talents don't deserve to be called moral talents, they will gain more than actual fame. Although it can be covered up for a period of time, it will be exposed after a long time. Just like the flood after a rainstorm, the previous reputation has become a shameful event promoted in advance.
A gentleman pays attention to his roots, and if he can't get it, he will seek it himself. He will turn his back on Xiu De, cultivate deep and accumulate thick, and then speak loudly, and his reputation will follow. It is active, gradual and inexhaustible. No matter how high his reputation is, there is still greater power behind him!
The Doctrine of the Mean says: "Poetry says:' Good clothes? . I hate his works. Therefore, the way of a gentleman is dark but Ri Zhang. However, the villain's way is dying out. "Gold is a colorful woven dress. ? This is a Zen costume. Jane. It is Canada. Concealment is concealment. Of course, it is the embodiment of intention. " The Book of Songs says "Yi Jin Shang"? What do you mean, wearing gorgeous clothes, but wearing simple Zen clothes outside? Why? Because the brocade is too exposed, it is covered up, although it is still outside? But after all, there are jinyi, shide and strength in it, which naturally cannot be hidden, so it is more and more obvious. The starting point of the villain's way is to be moved and confused, so I specialize in literary decoration. Although it is hypocritical to express your intentions outside, the true virtue and strength inside can't hold up. After a long time, he couldn't hold on, so he was dying.
The real skill of a real person is clothing, not cheating, not greedy, not exaggerating. It's just that if the brocade is ok, it will definitely win. However, Ri Zhang will be able to take fewer detours, which is the main road.
China and China's entrepreneurial spirit, I often quote Zhu's sentence, which is called "Preserve justice and destroy human desires". Some people reacted violently when they heard this sentence, thinking that they would not let him have sex. Zhu, what does this mean? Zhu said, "Eating is a natural principle, and eating is a human desire." This standard is too high, we can lower it a little-food is the law of nature, and if you can't control your mouth and eat too much, it is human nature to eat obesity. In this way, you can practice "keeping integrity and destroying human desires" every meal. In our work, what is justice and what is human desire? Creating value for customers is justice; It is human's wish to maintain a stable cooperative relationship with customers and constantly renew contracts. So, you won't guess what the customer wants, and you won't vote for him. But can follow one's inclinations, give full play to one's maximum value, and give the customer what he needs, not what he takes for granted. This is the real skill of a real person. If the customer doesn't understand the product and doesn't accept it, it is "do it after using it, and hide it after giving it up". This is the attitude of Confucius and Mencius. If you use me, I will walk on the streets of the world. If you don't need me, I have a skill, a good mind, and I don't suffer from loss.
China's and China's values are to completely put an end to be swayed by considerations of gain and loss, never to benefit, and to seek advantages and avoid disadvantages. Everything is based on conscience, on right and wrong. If we can maintain justice and eliminate human desires in this way, we will naturally have no deception, greed and exaggeration.
There is a saying behind me that "a mentor and a friend are the heart of parents." The consulting company is of course a mentor and friend of customers, and it is also the most important mentor and friend. The most important concept of mentor is the heart of parents. You should think of yourself as a client's parents. Being a parent is not about improving your qualifications. My driver once quarreled with other cars while driving on the road. I said you should have a parent's heart for me. If your child sits in the back, you won't quarrel with him. Since then, he has never driven a quarrelsome car with anyone. Doctors in hospitals, if they have parents' hearts, will not give patients checklists and prescriptions casually. Do companies that produce milk powder need to worry about the quality of milk powder if they have parents' hearts? So parents' hearts are a treasure. Many people find it difficult to find customers, but I don't know how many times it is more difficult for Party A to find a reliable Party B than Party B! There can really be a "true story, a mentor, a parent's heart." "Many people can still see it.
But it's really hard to practice. But what kind of practice in life is not difficult? If you do it in a down-to-earth manner, you can do the last one. The business philosophy of China and China is to combine far and near. This is also found in the Analects of Confucius. When Lord Ye asked about politics, Confucius said, "Those who are near are happy, and those who are far away come." In other words, customers, you don't have to look outside, you do a good job here, and those who are near are happy, and those who are far away come by themselves. This is called near happiness and far coming. How can we achieve near joy and far away? It's called near happiness and far coming. How many people, how much energy and how much investment do you need to go out and find it! If he comes by himself, you will have no cost.
In the near future, the traffic cost will be zero.
The flow cost is zero, which is what Mencius said.
The kingly way to realize zero flow cost depends on values, time, not meeting the will, not expecting the will, not greedy for speed, not pulling out seedlings to encourage, just seeking cultivation, not seeking harvest, not forgetting not to help, day after day, dripping water wears away the stone, gathering righteousness, benevolent people are not worried, knowledgeable people are not confused, brave people are not afraid, have a direction, are sincere and interest-free, and stop at perfection.