What IKEA pursues is "democratic design", that is, everyone can own and enjoy high-quality, practical, beautiful and reasonably priced household items. IKEA emphasizes the design concept of "simplicity, practicality, comfort and freedom" and pursues a healthy, environmentally friendly and sustainable life and living experience.
IKEA has been developing in China for 25 years, and entered the China market as early as 1998. Up to now, it has more than 30 stores in more than 70 cities across the country. IKEA has always been committed to providing better home life solutions for consumers in China, constantly innovating and leading the benchmark of home design, function, quality and price. "IKEA Model" has become the object of study and imitation by many enterprises, which has a strong influence on the pattern of China's home market and the way consumers shop.