Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 1202 12T.
Training objectives
Training objectives
Professional code: 1202 12T
Degree awarded: Bachelor of Management
Educational system: four years
Offering courses:
Main courses: western economics, management, financial management, China tax system, finance, finance, accounting, insurance, marketing, economic law, human resource management, sports economics, sports management, enterprise development strategy, sports brokers, professional sports club management, sports intangible assets development and utilization, biopharmaceuticals, sports competition organization and management, sports venue management, sports policies and regulations, etc. Students of this major who have completed the credits specified in the training plan and met the conditions for degree granting will be awarded a bachelor's degree in management.
Similar majors:
Sports competition organization and management, sports economics, stadium management in western economics.
Main practical teaching links
Including teaching practice, graduation practice and so on.
Training objectives
This major trains senior professionals who are familiar with the basic theories of modern economics and sports theory, master the basic methods of modern economic analysis, and can engage in sports market economic analysis, sports career planning, sports economic management, sports club management and sports economics teaching and research in economic, sports, culture and education departments.
Professional training requirements
Students in this major mainly study the basic knowledge of sports economy and management, and receive the training of corresponding subject skills. Have the comprehensive ability to engage in business development, organization and management, competitive sports activities and mass sports activities.
Professional knowledge and ability of graduates
1. Master the basic theory and knowledge of sports economy and management; 2. Master the learning, research and analysis methods of sports economy and management; 3. Understand the principles, policies, laws and regulations related to sports economy and management; 4. Have strong basic skills in language, writing, expression, interpersonal communication and organization and coordination; 5. Understand the development trend of sports economy and management; 6. Understand the frontier and trends of this discipline theory, and have the basic ability to work in scientific research departments and policy research departments.
Professional ability requirements
Professional ability requirements
The main contents of professional teaching
The main contents of professional teaching
Introduction to sports industry, strategic management of sports enterprises, economics of sports industry, management principles, microeconomics, operation management, venue management, operation and management of sports events, club management and sports risk management.
Major (skill) direction
Major (skill) direction
Sports enterprises: club management, sporting goods marketing, sports services, stadium management, sports market development; Government and institutions: sports event management and sports career planning.
Example of vocational qualification certificate
Example of vocational qualification certificate
Examples of continuing learning majors
Employment direction
Employment direction
Corresponding occupation (post)
Corresponding occupation (post)
Other information:
Sports economy and management mainly study the basic knowledge and skills of economics, management, sports economy and management, develop and manage sports industry, and promote the development of sports economy. For example, the marketing of sporting goods such as rackets, treadmills, sports protective gear, the promotion of sports services such as fitness training and tennis courses, the management of sports venues such as track and field and basketball courts, and the operation and management of sports events such as World Championships and Olympic Games. Courses: introduction to sports industry, strategic management of sports enterprises, economics of sports industry, management principles, microeconomics, operation management, stadium management, operation and management of sports events, club management and sports risk management.