E-commerce consulting and online marketing training are very different. Training is based on ideas, solving sexual problems and solving problems; Consulting is a systematic solution based on practice and aiming at the actual situation of enterprises to solve personality problems.
E-commerce consultation can be divided into four levels:
I. E-commerce strategic consultation
Second, e-commerce technical consultation
Third, e-commerce marketing consulting.
4. E-commerce management consulting E-commerce planning: In order to change the business status of enterprises and realize the goal of network marketing, we should make strategic decisions and guide the future development of enterprise network marketing with the help of scientific methods, innovative thinking and good innovative ideas. Based on the existing marketing status of enterprises, we should provide services for enterprises with forward-looking, overall, innovative and systematic programs. E-commerce planning should combine the marketing objectives of enterprises, take meeting the needs and desires of consumers as the core, and design and plan the products, services and creativity, prices, channels and promotions of enterprises, so as to realize the transaction process between individuals and e-commerce websites, which is a unique e-commerce strategic system of enterprises.
Based on strong database resources and profound industry understanding, e-commerce outsourcing Company should provide more valuable e-commerce management, consultation, planning and services such as e-commerce website business planning, e-commerce business model and development strategy, industry e-commerce performance evaluation, marketing promotion strategy, investment and financing strategy on the basis of providing basic research services such as internet industry and e-commerce market, business model, and customer behavior for enterprises in traditional industries. 1, e-commerce strategy consultation and planning
2, e-commerce business model planning
3, e-commerce operation promotion planning
4, e-commerce marketing planning
5, e-commerce talent training and counseling
6, e-commerce overall outsourcing custody
7, enterprise network marketing planning communication
8. Integration of e-commerce and ERP system
9. Construction and management of network distribution channels
10, Online Anti-counterfeiting Service e-commerce outsourcing merchants specialize in the field of e-commerce and can provide enterprises with basic services such as website planning and construction, website strategic planning, website maintenance, website marketing and online brand building; E-commerce experts and network marketing experts also provide full-time nanny-style e-commerce services for enterprises, carry out enterprise network marketing business in an all-round way, help enterprises choose e-commerce platforms suitable for enterprise development in the network, release information, manage information, maintain the image of enterprises in the network, and publicize enterprise products. Compared with the establishment of e-commerce departments by enterprises themselves, giving e-commerce outsourcing to specialized outsourcers can bring the following returns to enterprises:
1. Cut expenses and control costs. Enterprises have invested heavily in establishing their own e-commerce team. In terms of hardware investment. Must spend a lot of money to buy all kinds of equipment and tools; In terms of software such as personnel training, enterprises also need sustained and long-term investment, and these measures will increase the operating costs and management risks of enterprises. If the e-commerce service is handed over to the outsourcer, the external brain resources of the professional team can be used to the maximum extent, the energy, cost and pressure spent due to the hiring or loss of talents can be reduced, and the training expenses can be saved, so that enterprises do not have to bear management risks and waste time waiting for their own teams to mature!
2. Improve traffic and performance. E-commerce outsourcing businessmen can actively explore the network market for enterprises, find the target customers of enterprises through the network, bring orders to enterprises and establish the network brand of enterprises.
3. The problem of fake goods on the Internet. With the rise of online shopping, selling fake goods online is nothing new. The online shopping market is full of fakes. Once consumers buy fakes and don't solve them, they will spread a lot of negative information and reduce the brand image of enterprises. The problem of counterfeit goods in e-commerce and online shopping has become a heart disease for entrepreneurs. E-commerce outsourcing enterprises not only have professional e-commerce outsourcing services, but also have an online anti-counterfeiting service. They have professional market research team, lawyer team, market research team and anti-counterfeiting law enforcement team. Enterprises also entrust online anti-counterfeiting to outsourcing enterprises, which can solve the contradiction between online and distributors and solve the problem of online anti-counterfeiting. (1) Select a suitable outsourcer.
At present, enterprises capable of providing e-commerce outsourcing are very leisurely and mixed. When small and medium-sized enterprises outsource business services, the choice of e-commerce outsourcing businessmen is directly related to the success or failure of outsourcing business. Therefore, in order to truly understand the e-commerce outsourcers, it is generally recommended to find an e-commerce outsourcer with a ratio of 5 to 10. The selection of outsourcers mainly includes the following indicators: ① diagnosis and planning ability; ② Comprehensive control ability; ③ Executive management ability; In addition, we should also give full consideration to the finance, reputation, service quality, familiarity with business and price level of e-commerce outsourcing merchants, and sign the outsourcing contract carefully after reviewing various factors as the basis for mutual compliance and management.
(2) Establish a brand-new business philosophy.
The business philosophy of enterprises should adapt to the current trend of opening up and coordinated development. This requires the leadership of the general contracting enterprise to have a strategic vision, the determination to pursue change and the mind of mutual trust, including:
① Establish the concept that the customer is the management center; ② Establish a "win-win" enterprise cooperation concept; ③ Establish the competitive concept of "quick response".
(3) Restructuring business processes
"Outsourcing" needs to reorganize business processes. Ensure that some businesses are completed by themselves and some by outsourcers, and handle the effective combination of internal processes and external processes. When reorganizing, we should also make full use of information tools and information networks under economic conditions, understand customer needs in time, and carry out dynamic cooperation between enterprises conveniently and quickly. E-commerce outsourcing needs close contact between enterprises and outsourcers to avoid unexpected situations caused by untimely communication.
(4) Improve and maintain the core competitiveness of enterprises.
For outsourcing enterprises, it is not only necessary to integrate the existing core competence with the core competence of contracting enterprises, but more importantly, how to consolidate and enhance their core competence. In the process of outsourcing services, enterprises should first conduct in-depth investigation, research and analysis of their own businesses, which are the core businesses that enterprises must undertake themselves and which are the non-core businesses that can be transferred to outsourcers. As long as enterprises determine their own core competitiveness, and on this basis, implement business outsourcing and use external resources to obtain complementary core competitiveness, they can obtain tangible benefits and further enhance their competitive position. Implement cross-enterprise collaborative management. Because e-commerce outsourcing involves other enterprises and often collides with them, it is more important to integrate resources between different enterprises. Both sides should emphasize the consistency of goals and consider the relationship between local interests and overall interests. And in the process of implementation, through coordination and communication at any time, the local interests are consistent with the overall interests. In addition, we should establish a relationship of honesty and mutual trust, and strengthen cooperation and coordination among all parties. Through two-way learning, knowledge exchange can be achieved, and it is convenient to give full play to the advantages of knowledge structure and carry out creative activities in their respective fields.