Is the e-commerce major in Chongqing Dragon Vocational School good?

E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative and compound senior e-commerce professionals who master basic theories and knowledge such as computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level. At present, this major has two major directions: website design and program direction, and online marketing editing direction. Main courses: computer network principle, introduction to e-commerce, e-marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, webpage standard and website reconstruction, FlashAction script animation design, UI design, Asp.net e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, e-commerce English, news gathering and editing, etc. After graduation, students can engage in web design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also engage in telemarketing in the call center. Professional development from the emergence of the network to the present, if we carefully observe, we will find that e-commerce basically has to go through three stages: 1, the stage of desperately laying the foundation: this stage is mainly to access the network and establish a website. Many enterprises will set up their own websites at this stage. During this period, senior programmers, programmers, interaction designers, web designers, etc. Focusing on web development will become a sought-after career. 2. Crazy promotion stage: The main content of this stage is to promote websites so that more people can find their own websites, and increasing traffic is the main task. Seo experts (search engine optimization experts) and mailing list experts with website promotion as their core business have become popular occupations. During this period, a large number of network "scammers" appeared, who obtained false access through various deceptive means. Including the use of hacking programs such as Trojans. At present, there are many enterprises and individuals who make a living from this in big central cities in China, and they are complacent about it. 3. Building core competitiveness stage: The main content of this stage is to increase the stickiness of the website, retain visitors and turn visitors into customers. During this period, network editors, forum hosts, writers, content researchers and channel planning will become hot jobs. I think many remote towns and villages are still in the first stage. Non-central secondary cities may be between the second and third stages. The central city has entered the third stage. Students majoring in employment guidance e-commerce may always feel confused about the future, but in fact, the road under their feet is very broad and there are many opportunities. If you grasp it, you will benefit for life. This paper will describe the employment opportunities, employment levels and jobs of students majoring in e-commerce, hoping to inspire teachers' teaching and students' learning. [1] 1. There are four main types of e-commerce employment: 1. E-commerce service enterprises. Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit. Under clear circumstances, employers will definitely recruit professionals who understand e-commerce. In the case of invisibility, the human resources department of the employer may not know that it is just right to recruit talents with e-commerce professional background in the face of the e-commerce needs of market customers, but only talents in related disciplines such as computers can barely cope with it, or ask them to supplement their e-commerce knowledge. Because of its "innate" professional breadth and depth, the demand of consulting industry is generally clear. 2. E-commerce enterprises. For such an enterprise, whether it is a purely professional e-commerce enterprise or a brand-new operation mode combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most suitable. 3. Traditional enterprises. For traditional enterprises, e-commerce means new operating tools (such as corporate websites, it is difficult to find companies without websites now). People who operate new operating tools are nothing more than cultivating and recruiting professionals from employees who use old operating tools. Of course, I'm afraid the work of cultivating old employees depends on experts. 4. Traditional industries. For traditional industries, e-commerce is a new commercial means. E-commerce will be used in trade, logistics, processing industry and agriculture. The purpose of proposing traditional industries specifically is that if you are interested in a certain industry, you should deeply understand the development status, development trend, new technologies and new products of this industry. Judging the development level and potential of e-commerce in this industry from a professional perspective. Of course, to make these judgments independently, we must reach a certain height in professional knowledge and practical ability. Second, the employment level of students majoring in e-commerce is shown in the figure below. From the practical level, the implementation level and the planning and decision-making level, it is a process from simple to complex. It can be seen that there are fewer and fewer talents. Practical operation level refers to the actual operation level in the operation of an e-commerce project. The implementation layer refers to the implementation process of e-commerce projects. At this level, the ability to implement the project is the main requirement. It needs to be clear that not all projects are completed by one person. Refers to the ability to participate in or even lead a project, such as process planning, interface design, content architecture, etc. Planning and decision-making layer refers to the ability to plan its e-commerce scheme according to the specific circumstances of the environment and enterprises, and to assist in the demonstration and decision-making of major project issues. For example, what kind of payment method and delivery method are used. 3. The following are the job requirements of students majoring in e-commerce compiled according to 5 1.com ... Not all abilities are required to be competent, but the descriptions of these job skills are worthy of reference when studying and training. 1, website operation manager/supervisor general requirements: familiar with common methods of online marketing and have experience in overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Able to operate the entire website and channel, marketing, advertising and value-added products management and sales; Be able to establish and manage the website operation team to achieve the strategic objectives, traffic improvement and profitability of the website. 2. General requirements for website planning/editing: familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge. 3. General requirements for website promotion: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Be able to skillfully use various publicity media for publicity and promotion; The key to the problem is to find the right position to enter the company and experience what the business is like and what the enterprise is like. No matter what position, only when your performance in the company proves that students majoring in e-commerce do have advantages and differences compared with students majoring in other majors, will enterprises and the whole job market gradually form a good impression on students majoring in e-commerce. Otherwise, it will be more difficult for the latter e-commerce students to find jobs. In fact, any major is a shell, and the process of learning is to cultivate people's ability and quality. If your comprehensive quality is sufficient, I believe that the enterprise will have a discerning eye and know the pearl.