How does Chinese V3 look fashionable, economical and well matched?

1. Q 1 What are the highlights of this car? A: This car has five highlights: stylish and tough shape, intelligent technology, surging power, five-star safety and comfortable space. It is a dynamic and high-performance intelligent control SUV. L Fashionable appearance, clear internal function division, simple and generous overall design. L Smart phone interconnection can realize the intelligent interconnection between mobile phones and cars, and it is full of science and technology. Driving computer, keyless entry, one-button start, cruise control and other functions bring convenience to driving. L Zhonghua V3 is equipped with 1.5L/ 1.5T engines, which surge in power and enhance driving control. In terms of safety, according to the C-NCAP five-star collision standard, the eight-in-one ESC body stability system runs through the front and rear all-round airbags, bringing safety to every driver and passenger. L Comfortable space, 2570mm long wheelbase combined with 1540/ 1500mm ultra-wide tread gives China V3 comfortable driving space, with up to 24 humanized storage spaces and 455L super-large trunk space. Q2。 How to interpret the "open-minded" V attitude of Chinese V3? A: Chinese version 3 wants to convey a message that the era of the younger generation has arrived. They are full of energy, enthusiasm, not afraid of people's words, not afraid of blasphemy, positive energy and courage. They have many ideas, and most importantly, they will try their best to realize them. We appreciate this attitude. This is a new generation of confident and proud social attitude. China V3 is a car specially designed for young people and people with young mentality. Its shape, power, technology, safety and space are in line with their attitude and lifestyle. This is the V attitude of "open mind and freedom of action" interpreted by China V3. Q3 China V3 continues the German technology and international cooperation that China brand has been inheriting. What are the specific aspects? A: China V3 will continue to deepen the product story of China brand "German technology inheritance and international cooperation model". China V3 has the characteristics of German cars: advanced technology-China V3 and German cars adopt the same "T" strategy, and the engine power of 1.5T is surging; Advanced intelligent interconnection system makes driving more convenient and humanized; High reliability-China V3 has internationally renowned suppliers (CAE safety of body-in-white is supported by Austrian Magna Company, seats are provided by American Johnson & Johnson Company, steering wheel is provided by American Bailey Company, seat belts are provided by Swedish Autoliv Company, Italian Ma Ruili Company's gateway, Korean HPT Company's 5-speed automatic gearbox, and Korean Wandu Company's electric power steering), which effectively ensures product quality; High safety-China V3 uses 60% high-strength steel and is equipped with ESC electronic body stabilization system provided by Bosch, which conforms to European safety regulations and improves safety performance; Excellent handling-electric power steering, light at low speed and calm at high speed. 1.5T output power 1 10kW, torque of 220Nm, more flexible control. In terms of German technology inheritance, China V3 adopts German manufacturing standard system and quality control standard, which is produced by BMW Brilliance factory and draws lessons from German control technology route. In terms of international cooperation, China V3 is a masterpiece of international masters, including Dimitri Vicedomini, a senior Italian stylist, as the chief designer of China V3. This car is fashionable and concise, and is well received by young people and young people. Q4 In recent years, the growth rate of China SUV market is much higher than that of cars. As a small SUV, please introduce its positioning and target population. A: China V3 is positioned as a high-performance intelligent control SUV. With the V attitude of "open mind and unrestrained action", it is aimed at young people and young people to meet their daily needs such as commuting, leisure travel and picking up their families. For them, Chinese V3 is the representative of "personal struggle achievement". They have their own opinions on personal consumption, like fashion and follow the trend. They are energetic, energetic, not afraid of people's words, not afraid of the secular, very positive and energetic. They have many ideas, and most importantly, they will try their best to realize them. We appreciate this attitude. This is the attitude of a new generation of confident and proud society. What marketing strategies will Q5 China V3 adopt to increase sales after listing? A: From the perspective of cost performance, we think this car is still very competitive in the small SUV market. I believe that the listing of this car will definitely win the hot sale in the SUV market! Before making a marketing strategy, I think what we should do most is to understand our target group. The target group of Chinese V3 is young people and people with young mentality. They are bold and energetic, ahead of fashion and have a pursuit of life. Then, our marketing strategy should not only look at what they need, but also think backwards. What can we do for them? Traditional marketing must be done. From the perspective of profit, traditional marketing is the guarantee and innovative marketing is the development. Create an effective market with innovative thinking, create a new business model, and combine emerging marketing methods with traditional marketing methods to create an effective market. For the target population, the APP market is an important link that cannot be ignored. We will use this platform to promote the popularity of products, cultures and target groups and impress them with fast and accurate communication channels. Chinese version 3 puts forward a brand-new concept, that is, the V attitude of "freedom of thought and reckless action". We will focus on interpreting this new concept and new product culture from the aspects of network, television, plane and broadcasting. What is the strategic significance of Q6 for the launch of China brand Zhonghua V3? What kind of market signal is being transmitted? A: In the product strategic planning of Brilliance Auto, we predicted several years ago that the SUV market would be the fastest growing market segment in recent years. At present, China has become the largest automobile consumer in the world, and the whole SUV market is growing strongly. (According to the data released by China Automobile Industry Association, in 20 14, the sales volume of SUV in China automobile market was 4,077,900, up 36.44% year-on-year. The overall passenger car market has an annual growth rate of 9.89%, while the car market is only 3.06%. It can be seen that the SUV market in China is still in a period of rapid growth, with the growth rate nearly four times that of the passenger car market and much higher than that of the passenger car market. Brilliance mode with R&D innovation, brand innovation and capital innovation as the core has made Brilliance Auto embark on the road of rapid development. China brand also follows this guiding direction and makes great strides. China V3 has expanded the product camp of China brand, and also shouldered the heavy responsibility of competing for market segments, which is of great significance to China brand. Chinese V3 has broken through the previous products of China brand, incorporated new technologies, new concepts and new ideas, and comprehensively upgraded in terms of technology, power and safety with the V posture of "open mind and unrestrained action". As the sole partner of Brilliance Auto, BMW has given various support to China V3, which makes this car have a brand-new change and transcendence compared with the previous models of China brand. The Q7 Song Hua 7, which went on the market some time ago, has been fully supported by BMW. So, is China V3 supported by BMW, and what is the specific situation? A: Brilliance Auto, as the sole partner of BMW in China, has achieved great-leap-forward development through sincere cooperation for more than ten years. As a multinational company with strategic vision and commitment, BMW Group has given Brilliance Auto great support and help, enabling Brilliance Auto to quickly and efficiently digest and absorb high-end engine manufacturing technology. BMW also provides consulting services for Brilliance Auto in new car development, including design work, authorizing it to assemble and use BMW engines, and providing consulting services for Brilliance Auto in the production process. At the beginning of the Song Hua project, the BMW team settled in Brilliance and gave Song Hua full support in product platform, brand building, network channel construction and even funds. Similarly, the Chinese V3 has also received strong support from BMW. After the Song Hua project was completely on the right track, the BMW team moved to the China V3 project, giving comprehensive and meticulous guidance and support in brand management and product release. For example, not long ago, BMW specially sent a team to support our China V3 test drive, and put forward valuable opinions and suggestions before the event started, which helped us to make full preparations and ensure the smooth and effective implementation of the whole event, and brought positive influence and experience to China brand in future brand management. The listing of China V3 has also been fully supported by the BMW team, and the professionalism of the BMW team has helped the China brand to make continuous progress. Q8 In recent years, Brilliance Auto has greatly improved its product quality and market reputation. What efforts has Brilliance Auto made in these aspects? A: Good products are inseparable from quality assurance, so Brilliance Auto specially hired Mr. gherman, a quality master. He has worked in BMW for 40 years and is the general manager of all quality work of BMW, Mini and Rolls-Royce. On April 20 12, gherman came to China as the chief quality officer of brilliance auto. He is very strict in product quality supervision and introduced a set of quality management standards and processes for Brilliance Auto. According to BMW's quality standards and the needs of market competition, Brilliance Auto accelerates the efficient solution of market feedback quality problems by strengthening product development quality, supplier quality and manufacturing quality. Implement the project of process quality PPQ 1- 10 covering the whole industrial chain of the whole vehicle, vigorously improve the awareness, level and ability of quality management of all employees, and ensure the product quality of all products. Q9 Brilliance Auto has a strong development momentum this year. What are the specific development goals in the future? A: Brilliance Auto is an innovative enterprise. Brilliance Auto, which supports China brand, has always been full of hopes and dreams. By 2020, Brilliance Auto has three goals: goal 1: to achieve a new breakthrough in enterprise development, with a turnover of 300 billion, and to enter the world's top 500 around 20 18. Brilliance Auto is striving to establish a flexible, efficient and flexible modern enterprise system, and make Brilliance Auto an excellent automobile enterprise group full of innovation, vitality, competitiveness and development potential. Goal 2: achieve new breakthroughs in brand management and build high-end independent brands. Vigorously promote brand management and realize the transformation from product management to brand management. Strive to make Jinbei brand an internationally renowned brand with certain influence; Let China brand become the best brand of domestic cars; Make Song Hua brand "China people's own world-class brand"; Build the special purpose vehicle brand into a world-class special purpose vehicle brand. Goal 3: Achieve new breakthroughs in R&D technology and solve social problems such as automobile safety, environmental protection and interconnection. Through deepening international joint ventures and cooperation, Brilliance Auto strives to quickly and economically master core technologies such as automobile safety, energy conservation and environmental protection, and automobile electronics, and has made major breakthroughs. Brilliance Auto will focus on the development strategy of large aircraft and the goal of becoming one of the top 500 in the world, scientifically plan the future development of the enterprise, devote itself to achieving three breakthroughs in core technology, brand management and enterprise scale, and strive to establish a modern enterprise system and create a development model worthy of reference by the industry. Through the realization of the three goals, Brilliance Auto will be brought into a brand-new future! Q 10 In recent years, Brilliance Auto has accelerated the pace of product research and development and achieved remarkable results. Can you introduce the future platform and vehicle development plan of Brilliance Auto? A: In the future, Brilliance Auto will realize a relatively big change in its development mode, from single platform development in the past to modular integrated development. By 2020, Brilliance Auto will build two modular vehicle platforms, covering passenger cars and commercial vehicles; At the same time, it covers three brands: Song Hua, China and Jinbei; North-South base. (1)M8X platform: a modular platform for large and medium-sized automobiles, which mainly focuses on mid-to high-end models. Six models (including two SUVs, two MPVs and two cars) are derived and developed, with the production and sales scale exceeding 6,543.8+00,000 vehicles and the promotion rate exceeding 65%. (2)FX platform: a modular platform for compact cars. Six models (including two SUVs, two MPVs and two cars) have been developed, with the production and sales scale exceeding 6,543,800+0,000, and the promotion rate exceeding 65%. In the future, the models developed by Brilliance Auto will have three core characteristics: 1) a unified "high-end" product image; 2) superior to competitors in high-end quality and excellent performance; 3) There must also be characteristic technology that is different from the opponent. Q 1 1 Now technologies such as new energy and car networking are developing very rapidly. Can you talk about Brilliance Auto's views in this regard and its future technical planning? A: In the future, the development of automobile technology will no longer be a breakthrough of single technology, but a cross-integration of multiple technologies. The integration of new energy technology, car networking technology and big data technology will be the inevitable trend of the development of automobile technology in the future. The future car will have three themes: intelligence, green and modularity; Future automobile companies will provide customers with comprehensive "personal transportation" solutions, which will bring "0" safety risks, "0" emission pollution and "0" time waste. In the future, Brilliance Auto will vigorously develop distinctive technologies and build two distinctive technology brands. Thoroughly implement the strategic measure of "technology leads the future", take the market as the guide, establish brand technical characteristics around the brand core, lead independent brands and compete with joint venture brands. L Create Bri-Air "technology brand" with the characteristics of intelligent driving system. Develop the vehicle electronic and electrical system with Brilliance characteristics, enhance the visual effect and appeal to customers, and enhance the user experience. Focusing on the development of vehicle networking technology, it is implemented in three stages: the first stage (20 15-20 16), the "vehicle networking integration" cloud platform completes the interconnection of people, cars and mobile phones (FX platform mode); ? In the second stage (20 16-20 17), the cloud ecology of "intelligent integration"-expanding the functions of active hedging, remote diagnosis, real-time transportation and manual service (M8X platform mode); ? The third stage (20 18 -20 19) is "you are the master" cloud life-providing more personalized customized services to meet the needs of users and connecting all smart devices (smart home, smart office, etc. ) car-centric. (Follow-up high-end models of Zhonghua and Huaying brands). L building a "technology brand" with new energy characteristics be will be implemented in three stages according to the promotion progress of new energy vehicles. The first stage is mainly to participate in demonstration operation, accumulate technical and operational experience, and establish an electric platform; In the second stage, the scale of demonstration operation will be expanded, the hybrid technology will be broken through, and a 48V weak hybrid platform and a bridge PHEV platform will be established (the front axle is equipped with a supercharged direct injection engine, and the rear axle is equipped with a motor with a peak power of 60kw and a maximum torque of 195Nm, which can work together to realize the four-wheel drive/two-wheel drive driving mode, and the fuel saving rate at low speed can reach 50%); The third stage is the civil popularization stage, which realizes the mass production of new energy products of Brilliance Auto and enters the family. Q 1 China V3 said that this car has a good performance in technology, power and safety, especially it can be interconnected with mobile phones. Can it be interconnected with all mobile phone systems (including IOS and Android systems)? A: As a high-performance intelligent control SUV carefully built by China brand, China V3 adheres to the V attitude of "open mind and unrestrained action", and seizes the opportunities and shows the out-of-print life of the confident and proud young generation with the strong advantages of stylish and tough modeling, smart technology, surging power, five-star safety and comfortable space. China V3 is equipped with smart phone interconnection system, which can match Android 4.0 or above operating systems of Samsung, HTC, Xiaomi and other mobile phone brands. However, it has not been authorized by the Apple brand yet, so it is temporarily impossible to connect to the IOS system. Although many brands are equipped with in-vehicle interconnection systems, most functions have to pay a high annual fee, resulting in many models equipped with intelligent systems, but they are basically in a state of chicken ribs. Brilliance Auto's smart phone interconnection system avoids this embarrassment, which is not only free, but also can realize the operation of all APP programs in the mobile phone on the 7-inch multimedia screen after connection, so that intelligent technology can be at your fingertips.